Amazon is now charging Prime members extra for ad-free streaming, a move which has promoted longtime subscribers to cancel Prime altogether and to forgo free shipping, The Wall Street Journal’s Suzanne Vranica reports. Amazon expects Prime Video’s average hourly ad load to be 2 to 3.5 minutes, below traditional TV and most streaming services, and to reach 159M monthly viewers, Vranica reports. An Amazon spokesman said the number of Prime members continues to grow, and the service’s renewal rates are high. “Introducing ads into Prime Video will enable us to continue investing in compelling content,” he said.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
See today’s best-performing stocks on TipRanks >>
Read More on AMZN:
- Analysts Favor AMZN over AAPL, Ahead of Upcoming Earnings
- M & A News: iRobot (NASDAQ:IRBT) Plunges after Collapse of Amazon Deal
- Amazon and iRobot agree to terminate pending acquisition
- Box Office Battle: âBeekeeperâ climbs to the top with $7.4M weekend
- MacKenzie Scott pares Amazon stake by $10B, Bloomberg reports
