Cloud software giant Salesforce (CRM) announced it will invest $1 billion in Mexico over the next five years. This reflects a major push to expand its footprint and accelerate artificial intelligence (AI) adoption across Latin America. The company first entered Mexico in 2006.
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The company will open a five-story office in Mexico City’s Polanco district and launch a Global Delivery Center to support customers across the Americas. This center will focus on helping businesses integrate AI, including Salesforce’s new Agentforce platform.
“Mexico is home to some of the world’s most innovative companies, and it’s becoming an important hub for enterprises embracing the agentic future,” said Marc Benioff, CEO of Salesforce.
He added that the goal is to accelerate the rise of “Agentic Enterprises” where human and AI agents collaborate to boost productivity and customer success.
Salesforce plans to hire employees, invest in AI training programs, and support local nonprofits like Amigos de Filantrofilia with a $250,000 grant to build digital skills.
Salesforce Focused on AI-Powered Growth
Salesforce is doubling down on artificial intelligence. Its Einstein GPT and Agentforce platforms are designed to automate workflows, personalize customer interactions, and help businesses build AI agents that handle complex tasks such as documentation and security.
Also, the company has expanded its portfolio to serve different industries with specific, customized solutions, including finance, healthcare, manufacturing, and retail.
To support this momentum, Salesforce is growing its global tech network and deepening partnerships in key markets such as India, Japan, and Germany. These regions serve as hubs for AI engineering and help CRM speed up innovation while serving businesses better.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 29 Buys, eight Holds, and one Sell assigned in the last three months. At $334.27, the average Salesforce stock price target implies a 38.71% upside potential.
