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Reed’s ( (REED) ) has provided an announcement.
On September 12, 2025, Reed’s, Inc. announced a series of organizational changes, including the resignation of Chief Commercial Officer Christopher Burleson and the appointment of Tina Reejsinghani as Chief Marketing Officer, effective September 15, 2025. These changes are part of a strategic realignment aimed at enhancing operational efficiency and positioning the company for long-term growth. The reorganization includes the development of a dedicated field sales organization to improve market execution and expand revenue opportunities. Tina Reejsinghani, with her extensive experience in global marketing for luxury and lifestyle brands, is expected to play a crucial role in driving Reed’s next phase of brand growth and expansion.
The most recent analyst rating on (REED) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Reed’s stock, see the REED Stock Forecast page.
Spark’s Take on REED Stock
According to Spark, TipRanks’ AI Analyst, REED is a Neutral.
Reed’s overall stock score is primarily impacted by its poor financial performance, characterized by declining revenues, negative margins, and high leverage. Technical analysis and valuation provide little support, with mixed signals and a negative P/E ratio. The earnings call highlights strategic efforts but also underscores ongoing financial challenges.
To see Spark’s full report on REED stock, click here.
More about Reed’s
Reed’s, Inc. is a leader in the craft beverage industry, known for its premium ginger beers, ginger ales, and other natural sodas under the Reed’s®, Virgil’s®, and Flying Cauldron® brands. Established in 1989, the company offers a range of handcrafted, natural ginger beverages and has a significant market presence with products available in over 32,000 stores nationwide.
Average Trading Volume: 6,672
Technical Sentiment Signal: Strong Sell
Current Market Cap: $49.65M
For a thorough assessment of REED stock, go to TipRanks’ Stock Analysis page.