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ISHP

First Trust Nasdaq Retail ETF (ISHP)

Rating:64Neutral
Price Target:$39.00â–²(8.68% Upside)

ISHP, the First Trust Nasdaq Retail ETF, earns a solid overall rating driven largely by strong, diversified retail and payments leaders like Walmart and Lululemon, which bring robust financial performance, international and digital growth, and generally supportive technical trends. The rating is held back somewhat by holdings such as Scout24 and Allegroeu, where bearish momentum and signs of potential overvaluation introduce caution. The main risk factor is that several key holdings show weak or mixed technical signals and valuation concerns, which could increase volatility even though the underlying businesses are generally strong.

Positive Factors
Global Retail ExposureThe fund invests in retailers across several countries, which helps spread risk beyond just one local market.
Mix of Online and Traditional Retail NamesHoldings include both e-commerce platforms and established brick‑and‑mortar retailers, offering exposure to different parts of the retail industry.
Recent Short-Term RecoveryDespite weak year‑to‑date results, the ETF has shown improving performance over the last month and quarter, suggesting some positive momentum in the near term.
Negative Factors
High Expense RatioThe fund’s fees are relatively high for an ETF, which can eat into long‑term returns for investors.
Weak Year-to-Date PerformanceThe ETF has delivered negative results so far this year, indicating that its retail holdings have generally struggled in the current market.
Several Lagging Top HoldingsA number of the largest positions have shown weak performance this year, which can drag down the overall fund’s returns.

ISHP vs. SPDR S&P 500 ETF (SPY)

-20%-10%0%10%20%SPY+10.42%ISHP-9.03%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
AUM
5.50M
Region
Global
Expense Ratio
0.60%
Beta
1.02
Issuer
First Trust
Inception Date
Sep 20, 2016
Dividend Yield
1.21%
Asset Class
Equity
Index Tracked
S-Network Global E-Commerce Index - Benchmark TR Net

ISHP Summary

ISHP, the First Trust Nasdaq Retail ETF, follows the Nasdaq Retail Index and focuses on companies driving the shift to online and tech-enabled shopping. It holds digital retail and e-commerce businesses from around the world, including well-known names like Best Buy and Zillow. Investors might consider ISHP if they want growth potential from the ongoing move toward online shopping, along with global diversification across many retail and tech-related firms. A key risk is that it is heavily tied to the retail and digital economy, so its value can rise or fall sharply with changes in consumer spending and online shopping trends.

How much will it cost me?

This ETF has an expense ratio of 0.60%, which means you’ll pay about $6 per year for every $1,000 you invest. That’s higher than the average ETF because it’s a specialized, sector-focused fund tracking a niche digital retail index rather than a broad, plain-vanilla market index.

What would affect this ETF?

ISHP could benefit if global consumer spending grows and more shopping shifts online, supporting its e-commerce and digital retail holdings like Pinterest, eBay, and Adyen, especially in regions that embrace cashless payments and online marketplaces. On the downside, higher interest rates, economic slowdowns, or tighter regulations on online platforms and data privacy could hurt consumer cyclical and technology names in the fund, while competition and changing shopper habits may pressure profits for its retail-focused companies.

ISHP Top 10 Holdings

ISHP is leaning hard into global digital retail, with European e-commerce names like Allegro and Zalando helping power the fund as they keep rising on solid online shopping trends. Walmart adds a steady U.S. anchor, riding strong e-commerce and international growth, while UPS quietly supports the story as the logistics backbone of online retail. Best Buy has been a pleasant surprise, rebounding as it sharpens its omnichannel game. On the flip side, Lululemon is losing steam, and weaker showings from CAR Group and Auto Trader are modest drags on performance.

ISHP top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
FISVFISVFiserv2.15%$116.38K$33.00B-1.97%68Neutral
DE:G24DE:G24Scout241.99%$107.55KEUR 6.38B-9.44%64Neutral
GPNGPNGlobal Payments1.81%$97.83K$25.43B19.92%70Outperform
UPSUPSUnited Parcel1.86%$100.60K$97.25B19.51%72Outperform
LULULULULululemon Athletica1.90%$102.83K$12.98B-33.31%75Outperform
PL:ALEPL:ALEAllegroeu1.84%$99.62KPLN 61.37B73.63%66Neutral
GB:AUTOGB:AUTOAuto Trader1.83%$99.05KGBP 4.34B-27.88%70Outperform
HK:6618HK:6618JD Health International, Inc.1.91%$103.10KHKD 127.81B-27.93%75Outperform
CPRTCPRTCopart1.86%$100.75K$30.22B-22.54%71Outperform
WMTWMTWalmart1.82%$98.47K$1.02T25.87%78Outperform

ISHP Technical Analysis

Technical Analysis SentimentPositive
Last Price35.88

Price Trends

50DMA34.83Positive
100DMA34.95Positive
200DMA34.96Positive

Market Momentum

MACD0.25Negative
RSI58.30Neutral
STOCH72.41Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For ISHP, the sentiment is Positive. The current price of 35.88 is above the 20-day moving average (MA) of 35.08, above the 50-day MA of 34.83, and above the 200-day MA of 34.96, indicating a bullish trend. The MACD of 0.25 indicates Negative momentum. The RSI at 58.30 is Neutral, neither overbought nor oversold. The STOCH value of 72.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ISHP.

ISHP Peer Comparison

Comparison Results

ISHP against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
ISHPISHP$35.88$39.00(8.68% Upside)$5.50M0.60%64Neutral
IBOTIBOT$57.90$78.79(36.07% Upside)$99.51M0.47%68Neutral
SOCLSOCL$41.10$55.13(34.12% Upside)$78.57M0.65%63Neutral
EBIZEBIZ$29.95$38.54(28.70% Upside)$27.34M0.50%64Neutral
BUYZBUYZ$35.90$46.00(28.14% Upside)$5.58M0.50%73Outperform
KYCKYC$26.38$33.23(25.98% Upside)$393.19K0.35%69Neutral

Performance Comparison

-20%0%20%ISHPIBOTSOCLEBIZBUYZKYCDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
ISHP and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
ISHPFirst Trust Nasdaq Retail ETF35.88-3.12-7.99%
IBOTVaneck Robotics ETF57.907.1013.98%
SOCLGlobal X Social Media ETF41.10-14.33-25.85%
EBIZGlobal X E-commerce ETF29.95-2.85-8.70%
BUYZFranklin Disruptive Commerce ETF35.90-4.64-11.44%
KYCCorgi Digital Banking & Fintech Infrastructure ETF26.381.686.82%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.