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IBUY

Amplify Online Retail ETF (IBUY)

Rating:65Neutral
Price Target:$73.00▲(3.22% Upside)

IBUY, the Amplify Online Retail ETF, earns a solid overall rating thanks to several strong, growth-focused holdings like PayPal, DoorDash, and Maplebear (Instacart), which show healthy financial performance, positive earnings outlooks, and strategic initiatives that support future expansion. However, weaker names such as Wayfair, with financial instability and persistent losses, and holdings with high valuations or overbought technical signals introduce risk. The main risk factor is the fund’s concentration in online and tech-enabled consumer businesses, where high valuations, bearish momentum in some stocks, and profitability challenges can make returns more volatile.

Positive Factors
Recent Short-Term ReboundThe ETF has shown a positive trend over the last month and quarter, suggesting some recovery momentum despite a weaker year so far.
Global Online Retail ExposureHoldings spread across the U.S. and several international markets give investors access to a broad range of online retail and related businesses.
Mix of Improving and Strong HoldingsSome top positions, such as Etsy and MSC Industrial, have delivered strong recent performance, helping offset weaker names in the portfolio.
Negative Factors
High Concentration in Consumer CyclicalA large majority of the fund is tied to consumer cyclical companies, making it more sensitive to economic slowdowns and shifts in consumer spending.
Weak Year-to-Date PerformanceThe ETF’s overall performance so far this year has been negative, reflecting challenges in the online retail space.
Relatively High Expense RatioThe fund’s management fee is on the higher side for an ETF, which can eat into long-term returns compared with lower-cost alternatives.

IBUY vs. SPDR S&P 500 ETF (SPY)

AUM
128.75M
Region
Global
Expense Ratio
0.65%
Beta
1.21
Issuer
Amplify
Inception Date
Apr 20, 2016
Dividend Yield
0.11%
Asset Class
Equity
Index Tracked
EQM Online Retail Index - Discontinued as of 02-May-2024

IBUY Summary

The Amplify Online Retail ETF (IBUY) is a fund that follows the EQM Online Retail Index and focuses on companies that make most of their sales online. It holds a mix of well-known names like PayPal and Etsy, along with other e-commerce and digital-focused businesses from the U.S. and around the world. Someone might invest in IBUY if they believe online shopping will keep growing and want an easy way to spread their money across many internet-based retailers. A key risk is that it is heavily tied to online and consumer-focused companies, so its price can rise and fall sharply with trends in tech and retail spending.

How much will it cost me?

IBUY has an expense ratio of 0.65%, which means you’ll pay about $6.50 per year for every $1,000 invested. This cost is higher than the average ETF because it’s a specialized, actively managed thematic fund focused on online retail companies.

What would affect this ETF?

IBUY could benefit if global consumer spending stays strong, more shoppers keep shifting to online platforms, and leading holdings like Wayfair, Etsy, Airbnb, and PayPal gain from growth in e-commerce and digital payments. On the downside, economic slowdowns, higher interest rates that hurt consumer discretionary spending, tougher regulations on online platforms, or company-specific challenges at its major holdings could weigh on the ETF’s future performance.

IBUY Top 10 Holdings

IBUY is leaning hard into the digital consumer story, with names like DoorDash, Affirm, and Instacart (Maplebear) currently dragging the fund as their shares have been under pressure. On the brighter side, industrial-flavored online players like MSC Industrial and Liquidity Services have been quietly rising, helping to steady overall performance. Airbnb sits in the middle of the pack with mixed momentum, while PayPal is trying to regain its footing after a choppy stretch. The portfolio is globally focused but thematically concentrated in online retail and consumer-facing platforms.

IBUY top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
WWWayfair3.92%$5.05M$15.41B35.33%52Neutral
FIGSFIGSFIGS3.22%$4.14M$3.36B143.96%74Outperform
ETSYETSYEtsy3.19%$4.11M$7.98B17.66%57Neutral
ABNBABNBAirbnb2.87%$3.69M$103.00B35.07%71Outperform
CARTCARTMaplebear2.94%$3.78M$13.07B43.18%79Outperform
SPOTSPOTSpotify3.13%$4.03M$120.28B-13.30%66Neutral
PYPLPYPLPayPal Holdings2.84%$3.65M$48.78B-18.15%76Outperform
MSMMSMMSC Industrial2.44%$3.14M$6.36B26.89%68Neutral
EXPEEXPEExpedia2.76%$3.55M$34.69B34.02%80Outperform
LYFTLYFTLyft2.79%$3.60M$6.41B-17.65%69Neutral

IBUY Technical Analysis

Technical Analysis SentimentPositive
Last Price70.72

Price Trends

50DMA69.84Positive
100DMA69.98Positive
200DMA68.52Positive

Market Momentum

MACD0.61Negative
RSI57.21Neutral
STOCH69.67Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For IBUY, the sentiment is Positive. The current price of 70.72 is above the 20-day moving average (MA) of 68.65, above the 50-day MA of 69.84, and above the 200-day MA of 68.52, indicating a bullish trend. The MACD of 0.61 indicates Negative momentum. The RSI at 57.21 is Neutral, neither overbought nor oversold. The STOCH value of 69.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for IBUY.

IBUY Peer Comparison

Comparison Results

IBUY against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
IBUYIBUY$70.72$73.00(3.22% Upside)$128.75M0.65%65Neutral
BLOKBLOK$53.65$89.71(67.22% Upside)$930.39M0.70%58Neutral
GIIGII$73.63$82.19(11.62% Upside)$946.32M0.40%62Neutral
IVESIVES$38.67$52.78(36.50% Upside)$879.71M0.75%70Outperform
RTHRTH$267.89$313.83(17.15% Upside)$254.01M0.35%71Outperform
RXIRXI$189.78$243.18(28.14% Upside)$240.64M0.37%69Neutral

Performance Comparison

-20%0%20%IBUYBLOKGIIIVESRTHRXINov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
IBUY and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
IBUYAmplify Online Retail ETF70.72-4.88-6.46%
BLOKAmplify Transformational Data Sharing Etf53.65-18.59-25.74%
GIISPDR S&P Global Infrastructure ETF73.634.887.10%
IVESDan IVES Wedbush AI Revolution ETF38.674.0611.74%
RTHVanEck Retail ETF267.8819.207.72%
RXIiShares Global Consumer Discretionary ETF189.78-17.84-8.59%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.