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Gross Margin by Segment
Shows the profitability of different business segments, highlighting which areas are most efficient and contribute the most to overall earnings.Margins in Zebra’s legacy hardware segments recovered strongly after the 2022 trough and the company’s Q1 outperformance suggests that mix and productivity initiatives are real; the 2026 reclassification (new Assets Visibility & Automation and Connected Frontline lines) points to a deliberate shift toward higher‑margin automation and software offerings—partly driven by acquisitions like Elo. That tailwind is real but near‑term margin sensitivity to memory supply/costs (management flagged a sequential Q2 hit) makes execution on sourcing and organic demand the key risk to sustaining improvement.
Date | Asset Intelligence and Tracking | Enterprise Visibility and Mobility | Connected Frontline | Assets Visibility & Automation |
|---|---|---|---|---|
Jun 30, 2026 | 51.20 | 56.30 | ||
Mar 31, 2026 | 49.10 | 52.00 | ||
Dec 31, 2025 | ― | ― | ||
Sep 30, 2025 | 50.50 | 47.00 | ― | ― |
Jun 30, 2025 | 49.00 | 47.00 | ― | ― |
Mar 31, 2025 | 51.00 | 48.00 | ― | ― |
Dec 31, 2024 | 50.00 | 48.00 | ― | ― |
Sep 30, 2024 | 49.00 | 49.00 | ― | ― |
Jun 30, 2024 | 47.00 | 49.00 | ― | ― |
Mar 31, 2024 | 47.00 | 48.00 | ― | ― |