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Website Visits
Tracks the total number of visits to Zillow’s websites, reflecting user engagement and the effectiveness of marketing efforts in driving traffic.Quarterly traffic is largely seasonal and flat over time, so recent revenue acceleration is coming from monetization and product engagement—not a big new audience. Rentals and mortgage momentum, AI-driven features and higher conversion in enhanced markets are lifting revenue per visit, while management’s deliberate ad and variable spending may boost visits modestly but will pressure near-term margins; the key watch is whether higher monetization continues to outpace the margin drag from increased spend and legal headwinds.
Date | Website Visits |
|---|---|
Jun 30, 2026 | 2.53B |
Mar 31, 2026 | 2.28B |
Dec 31, 2025 | 2.10B |
Sep 30, 2025 | 2.50B |
Jun 30, 2025 | 2.59B |
Mar 31, 2025 | 2.40B |
Dec 31, 2024 | 2.10B |
Sep 30, 2024 | 2.44B |
Jun 30, 2024 | 2.50B |
Mar 31, 2024 | 2.30B |