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Average Unique Monthly Visitors
Measures the average number of distinct visitors to Zillow’s platforms each month, indicating the site’s popularity and potential for ad revenue growth.Traffic shows a clear seasonal pattern but also a multi-year upward trend in peak quarters, signaling expanding audience reach despite a broadly flat housing market. Recent stronger peaks coincide with Zillow’s rental and mortgage momentum and early AI/product rollouts, suggesting engagement is becoming more durable and monetizable. The modest Q1 pullback looks seasonal and demand-driven, not structural; management’s increased ad spend and rental focus should lift H2 traffic and help convert higher visitors into faster revenue growth.
Date | Average Monthly Visitors |
|---|---|
Jun 30, 2026 | 243.00M |
Mar 31, 2026 | 220.00M |
Dec 31, 2025 | 221.00M |
Sep 30, 2025 | 250.00M |
Jun 30, 2025 | 243.00M |
Mar 31, 2025 | 227.00M |
Dec 31, 2024 | 204.00M |
Sep 30, 2024 | 233.00M |
Jun 30, 2024 | 231.00M |
Mar 31, 2024 | 217.00M |