Want to see XPOF full AI Analyst Report?
Average Unit Volume
Average revenue generated per studio or licensed location, showing whether individual sites are growing sales and delivering healthy economics for franchisees. Rising AUV signals stronger demand, pricing power, and better margins per location; falling AUV flags potential market softness or execution issues.AUV has climbed substantially over several years — evidence of stronger pricing, larger studios and favorable franchise mix — but the recent rollover and mild decline suggest that momentum is fragile: Q1 same-store sales were down ~6% and management cited digital traffic and lead-conversion headwinds. Management’s fixes (new marketing agency, CRM, targeted pricing and remodels) could restore AUV upside, but execution risk, cash constraints and legal outflows make near-term stabilization contingent on measurable marketing and conversion improvements.
Date | Average Unit Volume |
|---|---|
Jun 30, 2026 | $681.00K |
Mar 31, 2026 | $688.00K |
Dec 31, 2025 | $695.00K |
Sep 30, 2025 | $701.00K |
Jun 30, 2025 | $682.00K |
Mar 31, 2025 | $673.00K |
Dec 31, 2024 | $662.00K |
Sep 30, 2024 | $650.00K |
Jun 30, 2024 | $641.00K |
Mar 31, 2024 | $621.00K |