Company DescriptionWilhelmina International, Inc. primarily engages in the fashion model management business. It specializes in the representation and management of models, entertainers, athletes, and other talent to various clients, including retailers, designers, advertising agencies, print and electronic media and catalog companies. The company offers fashion modeling talent and social media influencer services to clients, such as advertising agencies, branded consumer goods companies, fashion designers, Internet sites, retailers, department stores, product catalogs, and magazine publications. It is also involved in the licensing of the Wilhelmina name to third-parties, such as fashion model agencies; television syndication royalties and production series contracts; and celebrity management activities, as well as model search contests. The company has operations in Los Angeles, Miami, and London, as well as a network of licensees in various local markets in the United States and internationally. Wilhelmina International, Inc. was founded in 1967 and is headquartered in Dallas, Texas.
How the Company Makes MoneyWilhelmina International generates revenue primarily through commissions earned from the contracts of its represented models and talent. This includes a percentage of the fees earned by models for runway shows, photo shoots, and other engagements. The company also profits from exclusive partnerships with brands seeking talent for advertising campaigns, as well as through licensing agreements. Additionally, WHLM may engage in various promotional and marketing activities for brands, further diversifying its income streams. Strategic collaborations with fashion designers, photographers, and advertising agencies also contribute to its earnings, as they often require talent management services.