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Operating Expense Breakdown
Details major costs like marketing, fulfillment, technology and corporate overhead so investors can see where Wayfair is spending to grow. The mix shows whether the company’s spending supports scalable growth or whether high fixed costs and inefficient areas are pressuring margins and cash flow.Wayfair’s big, deliberate SOTG&A cuts from the 2022 peak are real and driving adjusted-EBITDA expansion—the run-rate is materially lower and management is guiding even further tightening to ~$360–370M. Advertising stays large and lumpy as they spend to win share, while customer-service & merchant fees have trended down, reflecting operating leverage. Episodic impairment and restructuring hits create GAAP and cash volatility, so focus on adjusted EBITDA and SOTG&A trajectory for durability of the margin recovery rather than quarter-to-quarter headline swings.
Date | Restructuring | Customer Service and Merchant Fees | Advertising | Selling, General, Administrative, and Technology | Impairment and Other |
|---|---|---|---|---|---|
Jun 30, 2026 | $0.00 | $128.00M | $392.00M | $428.00M | $2.00M |
Mar 31, 2026 | $24.00M | $114.00M | $329.00M | $424.00M | $0.00 |
Dec 31, 2025 | -$15.00M | $125.00M | $379.00M | $437.00M | $0.00 |
Sep 30, 2025 | $3.00M | $118.00M | $330.00M | $445.00M | $0.00 |
Jun 30, 2025 | $9.00M | $121.00M | $372.00M | $465.00M | $0.00 |
Mar 31, 2025 | $56.00M | $107.00M | $344.00M | $429.00M | $23.00M |
Dec 31, 2024 | $0.00 | $120.00M | $429.00M | $474.00M | $35.00M |
Sep 30, 2024 | $0.00 | $112.00M | $354.00M | $480.00M | $1.00M |
Jun 30, 2024 | $0.00 | $121.00M | $365.00M | $489.00M | $1.00M |
Mar 31, 2024 | $79.00M | $117.00M | $324.00M | $534.00M | $0.00 |