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Average Order Value
Average dollar amount per order, which affects unit economics and shipping profitability for a company selling large, heavy items. Higher order values improve margins and help cover fulfillment costs; falling AOV can signal weaker demand, increased discounting or a shift toward lower-priced items.Average Order Value has trended steadily higher with predictable mid‑year spikes, meaning Wayfair is capturing more revenue per transaction — a key reason revenue outpaced order growth in Q1 and helped lift adjusted EBITDA to multi‑year highs. Management points to higher‑ticket mix, international momentum, store rollouts and Rewards/verified offerings plus better ad/AI merchandising as drivers. That AOV leverage supports gross‑profit dollar growth despite a weak overall category, though loyalty investments and rising transportation costs could limit further margin upside near term.
Date | Average Order Value |
|---|---|
Jun 30, 2026 | $332.00 |
Mar 31, 2026 | $312.00 |
Dec 31, 2025 | $301.00 |
Sep 30, 2025 | $317.00 |
Jun 30, 2025 | $328.00 |
Mar 31, 2025 | $301.00 |
Dec 31, 2024 | $290.00 |
Sep 30, 2024 | $310.00 |
Jun 30, 2024 | $313.00 |
Mar 31, 2024 | $285.00 |