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Pursuit Attractions and Hospitality (PRSU)
NYSE:PRSU
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Pursuit Attractions and Hospitality
(NYSE:PRSU)
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Rating:66Neutral
Price Target:
$41.00
▲(11.99% Upside)
The overall stock score is driven by strong technical indicators and an attractive valuation, despite financial performance challenges. The positive earnings call further supports the stock's potential, but financial instability remains a concern.
Pursuit Attractions and Hospitality (PRSU) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$1.04B
Dividend YieldN/A
Average Volume (3M)234.02K
Price to Earnings (P/E)3.2
Beta (1Y)1.49
Revenue Growth-49.92%
EPS Growth3773.09%
CountryUS
Employees1,500
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Business Services
Share Statistics
EPS (TTM)0.20
Shares Outstanding28,274,672
10 Day Avg. Volume219,540
30 Day Avg. Volume234,021
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)1.73
Price to Sales (P/S)2.48
P/FCF Ratio1.27K
Enterprise Value/Market Cap0.97
Enterprise Value/Revenue-7.69
Enterprise Value/Gross Profit7.27
Enterprise Value/Ebitda-20.83
Forecast
1Y Price Target
$41.00Price Target Upside11.99% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering5
Pursuit Attractions and Hospitality Business Overview & Revenue Model
Company DescriptionPursuit Attractions and Hospitality, Inc., an attraction and hospitality company, owns and operates hospitality destinations in the United States, Canada, and Iceland. It operates various attractions and lodges with restaurants, retail, and transportation facilities. The company was formerly known as Viad Corp and changed its name to Pursuit Attractions and Hospitality, Inc. in January 2025. Pursuit Attractions and Hospitality, Inc. was founded in 1926 and is headquartered in Scottsdale, Arizona.
How the Company Makes MoneyPursuit Attractions and Hospitality generates revenue through multiple streams, primarily from ticket sales for attractions and experiences, hotel bookings, and food and beverage services. The company also benefits from partnerships with local businesses and tourism boards, which help to drive traffic to its sites and enhance its offerings. Additionally, PRSU may engage in seasonal promotions and packaged deals that combine lodging and attraction access, further boosting sales. The integration of online booking systems allows for efficient customer acquisition and retention, contributing to steady revenue growth.
Pursuit Attractions and Hospitality Earnings Call Summary
Earnings Call Date:Aug 06, 2025
(Q2-2025)
| % Change Since: |
Next Earnings Date:Oct 30, 2025
Earnings Call Sentiment Positive
The earnings call demonstrated a strong performance with significant growth in revenue and adjusted EBITDA, driven by both organic growth and strategic acquisitions. The company successfully completed a strategic acquisition in Costa Rica, raised its full year guidance, and showed strong market indicators. However, there was a notable decline in net income due to previous asset sales, and a non-cash charge related to a legacy pension. Overall, the highlights significantly outweigh the lowlights.Q2-2025 Updates
Positive Updates
Double-Digit Year-Over-Year Growth
The company delivered double-digit year-over-year growth across revenue, income from continuing operations, and adjusted EBITDA. Revenue for the second quarter was $116.7 million, up approximately 15% year-over-year, and adjusted EBITDA increased by nearly 50%.
Successful Strategic Acquisition
Completed the acquisition of Tabacon Thermal Resort & Spa in Costa Rica, expanding geographic and seasonal diversification. The acquisition is expected to lower the adjusted EBITDA multiple below 9x by year 3.
Raised Full Year Guidance
Based on strong demand and recent acquisition impacts, the company raised its full year adjusted EBITDA guidance by $10 million, with substantial growth expected relative to 2024.
Strong Attractions Performance
Attraction ticket revenue reached $53.2 million, reflecting a 22% year-over-year increase driven by higher ticket prices and increased visitors. Same-store constant currency effective ticket pricing grew by 11% compared to 2024.
Positive Market Indicators
Room booking pace for 2025 is up 6% year-over-year in the U.S. and 25% in Canada, indicating strong perennial demand across locations.
Negative Updates
Net Income Decline
Net income attributable to Pursuit was $5.6 million, compared to $29.3 million in the prior year, primarily due to the sale of GES in 2024.
Legacy Pension Termination Charge
The company incurred a largely non-cash pretax charge of approximately $5.4 million due to the termination of a legacy pension.
Company Guidance
During Pursuit's 2025 Second Quarter Earnings Conference Call, the company reported significant year-over-year growth metrics, including a 15% increase in revenue to $116.7 million and a nearly 50% rise in adjusted EBITDA to $29.7 million. The growth was attributed to double-digit increases in both visitors and revenue per visitor, driven by strong demand for the company's unique guest experiences. Pursuit's Refresh, Build, Buy strategy continues to yield substantial returns, highlighted by the recent acquisition of Tabacon Thermal Resort & Spa in Costa Rica. This acquisition supports the company’s strategic expansion and has contributed to the upward revision of their full-year guidance, with anticipated double-digit growth in both revenue and adjusted EBITDA. The company also highlighted the strong performance of its attractions, particularly the Banff Gondola and Sky Lagoon, as key drivers of their favorable financial results, while maintaining cost discipline and leveraging operating efficiencies to ensure sustainable growth.Pursuit Attractions and Hospitality Financial Statement Overview
Summary
Pursuit Attractions and Hospitality faces significant financial challenges, with inconsistent revenue and cash flow performance. Despite improved leverage and return on equity, negative revenue and cash flow issues in the TTM period highlight operational and financial risks.Income Statement
The income statement shows significant volatility with negative revenue in the TTM period, indicating operational challenges. Despite a high net profit margin in the TTM, this is due to non-operational factors as EBIT and EBITDA margins are negative. Revenue growth has been inconsistent, with a sharp decline in the TTM period.20
Very Negative
Balance Sheet
The balance sheet reflects a reduction in leverage over time, with a current debt-to-equity ratio of 0.24 in the TTM, down from previous years. However, the company has experienced fluctuating equity levels and a historically high debt-to-equity ratio, indicating past financial instability. The return on equity has improved, suggesting better profitability relative to equity.45
Neutral
Cash Flow
Cash flow analysis reveals inconsistent free cash flow growth, with a significant negative free cash flow in the TTM. The operating cash flow to net income ratio is low, indicating potential cash flow issues. The company has struggled to convert net income into free cash flow consistently.30
Negative
| Breakdown | TTM | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | -131.22M | 366.49M | 350.29M | 299.33M | 507.34M | 415.44M |
| Gross Profit | 138.73M | 40.56M | 53.44M | 24.10M | -46.93M | -116.17M |
| EBITDA | -48.42M | 11.71M | 71.17M | 40.71M | -13.01M | -286.41M |
| Net Income | 338.86M | 368.54M | 16.02M | 23.22M | -92.66M | -374.09M |
Balance Sheet | ||||||
| Total Assets | 893.10M | 845.01M | 1.14B | 1.09B | 1.04B | 853.22M |
| Cash, Cash Equivalents and Short-Term Investments | 24.74M | 49.70M | 27.43M | 59.72M | 61.60M | 39.55M |
| Total Debt | 124.73M | 112.73M | 490.06M | 584.70M | 565.24M | 379.54M |
| Total Liabilities | 270.97M | 228.32M | 999.97M | 988.55M | 940.35M | 673.90M |
| Stockholders Equity | 528.36M | 525.83M | 43.43M | 14.53M | 6.28M | 95.95M |
Cash Flow | ||||||
| Free Cash Flow | -15.22M | 718.00K | 18.33M | -5.08M | -95.79M | -133.81M |
| Operating Cash Flow | 31.41M | 56.95M | 80.77M | 51.82M | -37.85M | -80.25M |
| Investing Cash Flow | 385.19M | 369.10M | -62.48M | -82.26M | -51.80M | -6.77M |
| Financing Cash Flow | -413.93M | -399.07M | -34.14M | -3.28M | 107.89M | 66.29M |
Pursuit Attractions and Hospitality Technical Analysis
Positive
36.61
Price Trends
33.88
Positive
31.45
Positive
35.03
Positive
Market Momentum
0.66
Positive
55.77
Neutral
41.03
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PRSU, the sentiment is Positive. The current price of 36.61 is below the 20-day moving average (MA) of 36.81, above the 50-day MA of 33.88, and above the 200-day MA of 35.03, indicating a neutral trend. The MACD of 0.66 indicates Positive momentum. The RSI at 55.77 is Neutral, neither overbought nor oversold. The STOCH value of 41.03 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for PRSU.
Pursuit Attractions and Hospitality Risk Analysis
Pursuit Attractions and Hospitality disclosed 26 risk factors in its most recent earnings report. Pursuit Attractions and Hospitality reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Pursuit Attractions and Hospitality Peers Comparison
Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | 3.00B | 20.69 | 6.98% | 0.83% | 4.18% | 18.93% | |
70 Outperform | 2.76B | 24.46 | 6.33% | 2.27% | 4.27% | -24.06% | |
70 Outperform | 864.08M | 81.09 | 2.77% | ― | -35.28% | -90.34% | |
67 Neutral | 9.89B | 27.82 | 11.73% | 1.12% | -0.06% | 3.83% | |
66 Neutral | $1.04B | 3.18 | -44.30% | ― | -49.92% | 3773.09% | |
60 Neutral | 1.27B | 398.81 | 4.21% | ― | -2.99% | -72.13% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
* Consumer Cyclical Sector Average
Performance Comparison
PRSU
Pursuit Attractions and Hospitality
36.52
1.22
3.46%
CVEO
Civeo
22.68
-5.04
-18.18%
BV
BrightView Holdings
13.36
-2.03
-13.19%
TH
Target Hospitality
8.66
-0.83
-8.75%
LZ
LegalZoom
10.95
4.33
65.41%
RHLD
Resolute Holdings Management, Inc.
69.95
43.95
169.04%
Pursuit Attractions and Hospitality Corporate Events
Business Operations and StrategyM&A Transactions
Pursuit Completes Acquisition of Costa Rican Resort
Positive
Jul 8, 2025
On July 1, 2025, Pursuit Attractions and Hospitality, Inc. completed the acquisition of Inversiones Turísticas Arenal, S.A., the owner and operator of Tabacón Thermal Resort and Spa in Costa Rica, for $111.0 million. This strategic acquisition, funded through the company’s revolving credit facility, is expected to enhance Pursuit’s portfolio and strengthen its market position in the hospitality sector.
The most recent analyst rating on (PRSU) stock is a Buy with a $42.00 price target. To see the full list of analyst forecasts on Pursuit Attractions and Hospitality stock, see the PRSU Stock Forecast page.
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.