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Vera Bradley
(NASDAQ:VRA)
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Rating:64Neutral
Price Target:
$4.50
▲(34.33% Upside)
Action:Reiterated
Date:09/17/26
The score is driven primarily by improving fundamentals (strong cash flow and a sales rebound, with a serviceable balance sheet) and supportive technical momentum. Offsetting these positives are still-negative profitability (weak income-statement quality) and limited valuation support due to negative earnings and no dividend, with earnings-call risks centered on Indirect weakness and margin/SG&A sustainability.
Positive Factors
Direct-to-Consumer Growth
Sustained improvement in the Direct channel shows stronger customer engagement across stores and digital commerce, reducing reliance on wholesale partners. Continued comparable-sales gains and progress in both full-price and outlet formats can support more durable revenue growth and brand relevance.
Negative Factors
Indirect Channel Weakness
The steep Indirect decline remains a material weakness in the channel mix and shows that wholesale and marketplace relationships have not yet recovered. Rebuilding strategic accounts, optimizing the portfolio, and reducing liquidation may take time and constrain total revenue growth.
Read all positive and negative factors
Positive Factors
Negative Factors
Direct-to-Consumer Growth
Sustained improvement in the Direct channel shows stronger customer engagement across stores and digital commerce, reducing reliance on wholesale partners. Continued comparable-sales gains and progress in both full-price and outlet formats can support more durable revenue growth and brand relevance.
Read all positive factors
Vera Bradley Key Performance Indicators (KPIs)
Any
Operating Income by Segment
Shows profit or loss from core operations for each business segment, such as company stores, e-commerce, wholesale, and licensing. Reveals which channels generate healthy margins versus those that require heavy investment, helping you judge whether revenue growth is translating into sustainable earnings or being absorbed by costs.
Shows profit or loss from core operations for each business segment, such as company stores, e-commerce, wholesale, and licensing. Reveals which channels generate healthy margins versus those that require heavy investment, helping you judge whether revenue growth is translating into sustainable earnings or being absorbed by costs.
Data provided by:
The Fly
The FlyVera Bradley (VRA) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$115.47M
Dividend YieldN/A
Average Volume (3M)642.97K
Price to Earnings (P/E)―
Beta (1Y)1.27
Revenue Growth-9.42%
EPS Growth87.85%
CountryUS
Employees1,360
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Footwear & Accessories
Share Statistics
EPS (TTM)-0.35
Shares Outstanding28,688,663
10 Day Avg. Volume1,757,670
30 Day Avg. Volume642,971
Financial Highlights & Ratios
PEG Ratio0.07
Price to Book (P/B)0.51
Price to Sales (P/S)0.25
P/FCF Ratio6.66
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)-0.28
Revenue Forecast (FY)$266.70M
Vera Bradley Business Overview & Revenue Model
Company Description
Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operat...
How the Company Makes Money
Vera Bradley primarily makes money by designing, sourcing, and selling branded accessories and related lifestyle products through two main channels: direct-to-consumer (DTC) and wholesale. In its DTC business, the company generates revenue from pr...
Vera Bradley Earnings Call Summary
Earnings Call Date:Sep 15, 2026
(Q2-2027)
| % Change Since: |
Next Earnings Date:Dec 09, 2026
Earnings Call Sentiment Positive
The call was predominantly positive. Management highlighted a second consecutive quarter of overall growth, accelerating Direct performance, positive comparable sales, improved profitability, underlying gross margin expansion, sharply lower inventory, stronger cash generation, no debt and reiterated guidance. The main challenges were the 39% decline in Indirect revenue, fewer stores, higher SG&A, the contribution of tariff refunds to reported gross margin improvement and remaining work to rebuild the Indirect channel.Positive Updates
Second Consecutive Quarter of Overall Growth
Second-quarter total revenue increased 1.1% year-over-year to $71.6 million from $70.9 million, marking the company's second consecutive quarter of overall growth.
Negative Updates
Indirect Segment Revenue Decline
Indirect segment revenue declined 39% year-over-year to $6.3 million from $10.3 million, due to intentional timing shifts related to the marketplace strategy and a reduction in liquidation sales.
Read all updates
Q2-2027 Updates
Positive
Negative
Second Consecutive Quarter of Overall Growth
Second-quarter total revenue increased 1.1% year-over-year to $71.6 million from $70.9 million, marking the company's second consecutive quarter of overall growth.
Read all positive updates
Company Guidance
For fiscal 2027, the company reiterated sales in the range of $255 million to $270 million and a year-over-year operating profit improvement of at least 50%, while continuing to expect full year gross margin improvement; based on year-to-date performance, it also expects year-over-year non-GAAP operating loss improvement to be at least 50%. Inventory will continue to decline through the end of the year, followed by some small increase as we head into next year, with a goal of improving overall turns into the 2 to 3 range. For the third quarter, the company expects strengthening direct business, disciplined promotional management and continued gross margin improvement to remain intact.Vera Bradley Financial Statement Overview
Summary
Income Statement
42
Neutral
Balance Sheet
56
Neutral
Cash Flow
74
Positive
| Breakdown | TTM | Jan 2026 | Jan 2025 | Jan 2024 | Jan 2023 | Jan 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 274.49M | 269.65M | 371.97M | 470.79M | 499.96M | 540.45M |
| Gross Profit | 138.42M | 125.04M | 186.84M | 256.41M | 238.94M | 287.94M |
| EBITDA | 17.65M | 646.00K | -3.22M | 47.78M | 9.48M | 59.82M |
| Net Income | -10.03M | -47.84M | -62.19M | 7.84M | -59.73M | 17.84M |
Balance Sheet | ||||||
| Total Assets | 239.27M | 234.00M | 306.69M | 380.79M | 404.50M | 517.55M |
| Cash, Cash Equivalents and Short-Term Investments | 34.25M | 18.51M | 28.63M | 77.30M | 46.59M | 88.44M |
| Total Debt | 70.97M | 70.53M | 85.33M | 81.00M | 94.38M | 99.56M |
| Total Liabilities | 106.95M | 102.37M | 127.73M | 120.86M | 142.41M | 159.13M |
| Stockholders Equity | 132.32M | 131.64M | 178.96M | 259.93M | 251.38M | 327.44M |
Cash Flow | ||||||
| Free Cash Flow | 52.67M | 10.07M | -24.48M | 44.22M | -21.66M | 34.37M |
| Operating Cash Flow | 54.38M | 13.37M | -14.10M | 47.99M | -13.42M | 39.86M |
| Investing Cash Flow | -998.00K | -1.54M | -10.37M | -13.77M | -8.24M | -4.15M |
| Financing Cash Flow | -34.30M | -23.57M | -22.52M | -3.55M | -20.11M | -11.41M |
Vera Bradley Technical Analysis
Positive
3.35
Price Trends
3.51
Positive
3.58
Positive
3.28
Positive
Market Momentum
0.21
Negative
59.66
Neutral
65.74
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VRA, the sentiment is Positive. The current price of 3.35 is below the 20-day moving average (MA) of 3.63, below the 50-day MA of 3.51, and above the 200-day MA of 3.28, indicating a bullish trend. The MACD of 0.21 indicates Negative momentum. The RSI at 59.66 is Neutral, neither overbought nor oversold. The STOCH value of 65.74 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for VRA.
Vera Bradley Risk Analysis
Vera Bradley disclosed 43 risk factors in its most recent earnings report. Vera Bradley reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Vera Bradley Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
66 Neutral | $1.57B | 14.72 | 26.26% | 2.09% | 7.16% | 24.85% | |
64 Neutral | $115.47M | -11.69 | -7.73% | ― | -9.42% | 87.85% | |
64 Neutral | $3.30B | 22.23 | 16.05% | 1.87% | 18.33% | 56.39% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | $313.39M | 19.06 | 5.83% | 3.18% | -0.84% | ― | |
56 Neutral | $366.66M | -4.69 | -69.12% | ― | -9.10% | -15.30% | |
50 Neutral | $1.72B | 11.78 | 88.57% | ― | -17.40% | ― |
* Consumer Cyclical Sector Average
VRA
Vera Bradley
4.15
2.13
105.45%
DBI
Designer Brands
6.29
2.89
84.73%
FOSL
Fossil Group
6.02
3.30
121.32%
CPRI
Capri Holdings
14.79
-4.90
-24.89%
SHOO
Steven Madden
44.90
11.71
35.27%
WWW
Wolverine World Wide
19.13
-7.56
-28.33%
Vera Bradley Corporate Events
Business Operations and StrategyExecutive/Board Changes
Vera Bradley Enhances Executive Severance and Retention Protections
Positive
Jul 24, 2026
On July 24, 2026, Vera Bradley entered into Executive Severance Plan Agreements with Chief Operating and Financial Officer Martin Layding and Chief Brand Officer Melinda Paraie, setting detailed benefits if either is terminated without cause or re...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.