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Urgent.ly Inc (ULY)
NASDAQ:ULY
US Market
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Urgent.ly Inc (ULY) AI Stock Analysis

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ULY

Urgent.ly Inc

(NASDAQ:ULY)

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Underperform 37 (OpenAI - 4o)
Rating:37Underperform
Price Target:
$2.50
▼(-8.42% Downside)
Urgent.ly Inc's overall stock score is primarily impacted by its poor financial performance, characterized by declining revenues, negative profitability, and high leverage. The technical analysis indicates bearish momentum, further weighing down the score. Valuation metrics are unfavorable due to a negative P/E ratio and lack of dividends, making the stock less attractive to investors.
Positive Factors
New Partnership
The partnership with Sony Honda Mobility expands Urgent.ly's market reach, providing nationwide coverage and integrating services with a major automotive player, potentially increasing revenue through new customer acquisition.
AI Innovation
The launch of SPARK enhances service efficiency and customer satisfaction, potentially leading to increased customer retention and competitive advantage through technological innovation.
Insurance Market Expansion
Expanding into the insurance market with new contracts can diversify revenue streams and strengthen Urgent.ly's position in the mobility solutions industry, providing long-term growth opportunities.
Negative Factors
Revenue Decline
The decline in revenue, partly due to the termination of a major OEM customer, indicates challenges in maintaining growth and could affect long-term financial stability if not addressed.
High Debt Levels
High debt levels can strain Urgent.ly's cash flow and limit its ability to invest in growth initiatives, posing a risk to its financial health and operational flexibility.
Nasdaq Delisting Risk
The risk of delisting from Nasdaq due to non-compliance could impact investor confidence and access to capital markets, potentially hindering future growth and financial stability.

Urgent.ly Inc (ULY) vs. SPDR S&P 500 ETF (SPY)

Urgent.ly Inc Business Overview & Revenue Model

Company DescriptionUrgent.ly Inc. designs and develops a mobility assistance software platform for roadside assistance. Its services include car lockout, tire changes, towing, stuck in ditch and winch services, motorcycle towing, electric vehicle towing, jump start, and gas delivery. The company's software platform combines location-based services, real-time data, AI and machine-to-machine communication to provide roadside assistance solutions. It serves automotive, insurance, telematics, and other transportation-focused verticals. Urgent.ly Inc. was incorporated in 2013 and is headquartered in Vienna, Virginia.
How the Company Makes MoneyUrgent.ly generates revenue through a combination of subscription fees, pay-per-use services, and partnerships with automotive manufacturers and insurance companies. The company offers a subscription model for individuals and businesses that provides access to their roadside assistance services for a monthly or annual fee. Additionally, they earn revenue from one-time service fees charged to users who require immediate assistance without a subscription. Significant partnerships with major auto manufacturers and insurance providers further enhance their revenue streams by integrating Urgent.ly's services into their offerings, often resulting in shared revenue arrangements or fee structures that benefit both parties.

Urgent.ly Inc Earnings Call Summary

Earnings Call Date:Aug 12, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 18, 2025
Earnings Call Sentiment Neutral
The earnings call highlighted significant improvements in non-GAAP operating loss and customer satisfaction, alongside positive developments in the insurance market and AI innovations. However, these achievements were offset by revenue declines attributed to the Otonomo business and OEM customer termination, along with existing debt levels.
Q2-2025 Updates
Positive Updates
Record Non-GAAP Operating Loss Improvement
Non-GAAP operating loss improved by 97%, reaching approximately $200,000 compared to $6.2 million in the prior year period, surpassing the guidance of about $500,000.
Positive Momentum in Insurance Market
Signed a new contract with a premium insurance provider and are in contract negotiations with two additional insurance providers, along with a new contract with an EV manufacturer.
Strong Customer Satisfaction
Customer satisfaction score reached an all-time high of 4.7 out of 5 stars in the second quarter of 2025.
Gross Margin Improvement
Achieved a gross margin of 25%, a 4-point improvement from the same period last year, driven by technology optimizations.
Launch of AI-Powered SPARK
Introduced SPARK, an AI-powered market analyzer, which significantly reduced wait times in urban areas and is being rolled out to other major cities.
Negative Updates
Revenue Decline
Revenue was $31.7 million, a decline of 8% or $3 million from the same quarter last year, primarily due to the reduction in dispatch volume from the early termination of a top 5 global OEM customer partner.
Continued Impact from Otonomo Business
The reduction in revenue was partially attributed to the Otonomo business, which also contributed to nonrecurring transaction and restructuring costs.
Debt Levels
As of June 30, 2025, Urgently had a cash balance of $4.8 million and a principal debt balance of $55.3 million.
Company Guidance
During the second quarter of 2025, Urgently achieved notable financial milestones, including a revenue of $31.7 million, marking their eighth consecutive quarter of meeting revenue guidance, and a gross margin of 25%, a 4-point improvement from the previous year. The company also reported a significant reduction in non-GAAP operating loss, achieving approximately $200,000, which surpassed their guidance of $500,000. This loss was attributed to one-time costs associated with the Otonomo business. Urgently maintained a non-GAAP operating breakeven target for the third quarter, emphasizing their ongoing focus on achieving cash flow positivity. Additionally, Urgently signed a new contract with a premium insurance provider and is in negotiations with two more, reflecting their strategic push into the insurance market. The company also launched an AI-powered market analyzer, SPARK, which has notably reduced wait times in several urban areas, enhancing customer satisfaction to an all-time high of 4.7 out of 5 stars.

Urgent.ly Inc Financial Statement Overview

Summary
Urgent.ly Inc faces significant financial challenges with declining revenues, negative profitability, and high leverage. The negative equity and consistent cash flow deficits highlight financial distress. The company needs to improve its operational efficiency and financial management to stabilize and grow.
Income Statement
40
Negative
Urgent.ly Inc has experienced fluctuating revenues, with a decline in 2024 compared to 2023. The gross profit margin improved from 10.24% in 2022 to 22.10% in 2023 but decreased to 22.09% in 2024. The company has been unprofitable, with negative net income and EBIT margins in all years, indicating challenges in achieving profitability.
Balance Sheet
30
Negative
The company shows negative stockholders' equity, indicating financial instability. The debt-to-equity ratio is not meaningful due to negative equity, but high total debt suggests significant leverage. Return on equity is negative due to consistent net losses. Equity ratio remained negative, highlighting potential financial distress.
Cash Flow
35
Negative
Operating cash flow has been consistently negative, reflecting cash outflows from operations. Free cash flow is also negative, although there was a reduction in cash outflow in 2024. The company struggles to generate positive cash flow, which could affect its liquidity and ability to fund operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue131.24M142.91M184.65M187.59M148.51M
Gross Profit30.80M31.56M37.88M20.15M8.41M
EBITDA-11.94M-23.71M121.05M-63.56M-52.38M
Net Income-30.44M-44.03M74.73M-95.98M-56.34M
Balance Sheet
Total Assets40.15M54.07M121.19M46.94M67.81M
Cash, Cash Equivalents and Short-Term Investments4.83M14.05M69.05M6.36M30.16M
Total Debt4.31M55.05M72.02M102.30M86.17M
Total Liabilities81.46M85.74M111.59M228.11M188.38M
Stockholders Equity-41.31M-31.67M9.60M-181.17M-120.57M
Cash Flow
Free Cash Flow-18.42M-32.36M-65.29M-54.45M-57.57M
Operating Cash Flow-12.86M-30.79M-65.14M-54.24M-57.21M
Investing Cash Flow-2.43M24.70M81.77M-208.00K-356.00K
Financing Cash Flow-4.70M-18.07M14.40M30.65M78.05M

Urgent.ly Inc Technical Analysis

Technical Analysis Sentiment
Negative
Last Price2.73
Price Trends
50DMA
3.81
Negative
100DMA
4.79
Negative
200DMA
5.53
Negative
Market Momentum
MACD
-0.27
Positive
RSI
31.01
Neutral
STOCH
12.31
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ULY, the sentiment is Negative. The current price of 2.73 is below the 20-day moving average (MA) of 3.18, below the 50-day MA of 3.81, and below the 200-day MA of 5.53, indicating a bearish trend. The MACD of -0.27 indicates Positive momentum. The RSI at 31.01 is Neutral, neither overbought nor oversold. The STOCH value of 12.31 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for ULY.

Urgent.ly Inc Risk Analysis

Urgent.ly Inc disclosed 62 risk factors in its most recent earnings report. Urgent.ly Inc reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 1 New Risks
1.
A sale of a significant portion of our total outstanding shares into the market may cause the market price of our common stock to drop significantly, even if our business is doing well. Q2, 2025

Urgent.ly Inc Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$37.18B12.37-10.20%1.83%8.50%-7.62%
54
Neutral
$13.93M-127.37%136.36%28.66%
50
Neutral
$21.45M3.69%-50.95%
41
Neutral
$14.27M
37
Underperform
$4.09M0.07-20.81%-139.45%
* Technology Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ULY
Urgent.ly Inc
2.73
-7.88
-74.27%
NVNI
Nvni Group
3.47
-3.33
-48.97%
ELWS
Earlyworks Co., Ltd. Sponsored ADR
4.02
2.04
103.03%
RYDE
Ryde Group Limited Class A
0.57
-0.08
-12.31%
WCT
Wellchange Holdings Company Limited
0.28
-7.85
-96.56%

Urgent.ly Inc Corporate Events

Delistings and Listing ChangesRegulatory Filings and Compliance
Urgent.ly Faces Potential Nasdaq Delisting Notice
Negative
Sep 22, 2025

On March 19, 2025, Urgently Inc. received a notice from Nasdaq indicating non-compliance with Listing Rule 5550(b) due to insufficient net income, market value of listed securities, and stockholders’ equity. Despite submitting a compliance plan by the September 15 deadline, the company remained non-compliant, leading to a potential delisting notice effective September 25, 2025. Urgently plans to request a hearing to present its compliance strategy and seek an extension, although there is no guarantee of success. The company is actively working on strategies to meet the listing requirements.

The most recent analyst rating on (ULY) stock is a Hold with a $4.50 price target. To see the full list of analyst forecasts on Urgent.ly Inc stock, see the ULY Stock Forecast page.

Urgent.ly Inc. Faces Stock Price Risk Amid Potential Large-Scale Share Sale
Aug 15, 2025

Urgent.ly Inc. faces a significant business risk with the potential sale of a large portion of its outstanding shares, which could lead to a substantial drop in its stock price. Despite the company’s positive business performance, the market perception of impending large-scale share sales could negatively impact investor confidence and market value. The company’s shelf registration statement allows for the sale of various securities, potentially diluting current stockholders’ ownership and complicating future equity sales. This situation underscores the delicate balance Urgent.ly Inc. must maintain to avoid adverse effects on its stock market performance.

Urgent.ly Inc’s Earnings Call: Record Revenue & AI Innovation
Aug 14, 2025

Urgent.ly Inc’s latest earnings call painted a picture of resilience and innovation, despite facing some challenges. The company reported record revenue performance and improved gross margins, while also acknowledging a decline in revenue due to customer termination and a non-GAAP operating loss. Nevertheless, Urgent.ly’s commitment to innovation and operational efficiency suggests a positive outlook for the future.

Urgent.ly Inc. Reports Improved Q2 2025 Results
Aug 13, 2025

Urgent.ly Inc., a U.S.-based company, specializes in digital roadside and mobility assistance technology, leveraging AI and machine learning to enhance service delivery across the automotive and transportation sectors. In its second quarter of 2025 financial results, Urgent.ly reported revenue of $31.7 million, aligning with expectations, despite an 8% year-over-year decline. The company achieved a gross profit of $7.9 million, marking an 8% increase from the previous year, and improved its gross margin to 25% from 21%. Operating losses showed significant improvement, with a GAAP operating loss of $2.2 million, a 74% reduction compared to the previous year, and a non-GAAP operating loss of $0.2 million, a 97% improvement. The company completed approximately 191,000 dispatches and maintained a high consumer satisfaction score of 4.7 out of 5 stars. A notable strategic development was the launch of SPARK, an AI-powered market analyzer aimed at optimizing service performance in urban areas. Looking ahead, Urgent.ly’s management remains optimistic about achieving positive cash flow, driven by their innovative technology platform and strong customer satisfaction metrics.

Executive/Board Changes
Urgent.ly Inc CFO Departs, CEO Takes Financial Role
Neutral
Aug 8, 2025

On August 5, 2025, Michael H. Port, the Chief Financial Officer of Urgent.ly Inc, separated from the company without cause. Following his departure, the board appointed CEO Matthew Booth as the principal financial officer and Andrea Makkai as the principal accounting officer. These changes are expected to maintain continuity in the company’s financial management and operations.

The most recent analyst rating on (ULY) stock is a Buy with a $1.50 price target. To see the full list of analyst forecasts on Urgent.ly Inc stock, see the ULY Stock Forecast page.

Executive/Board ChangesM&A Transactions
Urgent.ly Inc Board Member Resigns Amid Integration
Neutral
Jul 23, 2025

On July 17, 2025, Benjamin Volkow announced his resignation from the Board of Directors of Urgent.ly Inc., effective September 30, 2025, to pursue other opportunities after the company’s integration of Otonomo Technologies Ltd. His departure is not due to any disagreements, and the company appreciates his contributions.

The most recent analyst rating on (ULY) stock is a Buy with a $1.00 price target. To see the full list of analyst forecasts on Urgent.ly Inc stock, see the ULY Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 23, 2025