Expansion in Storefronts
MariMed's brands were sold into 70 new storefronts during the quarter, contributing to an increase in wholesale revenue, which now accounts for 44% of the company's revenue mix, up from 42% sequentially.
Wholesale Growth
Wholesale gross revenue increased 16% compared to the prior year quarter and 4% sequentially, driven by increased market penetration.
Strong Brand Performance
In Illinois, the company's products were sold into more than 180 stores, representing a 5% increase sequentially and 46% year-on-year. Betty's, Vibations, and Bubby's brands performed well in multiple states, with Betty's climbing to number 5 in Illinois and maintaining the number 1 position in Massachusetts.
Community Support Initiatives
MariMed's Help on the Homefront program raised funds to assist veterans with housing costs, highlighting the company's commitment to community support.
New Product Launch
The introduction of Microdose by Nature's Heritage, a new product format focusing on functional mushrooms, was launched in Massachusetts and is expected to gain traction.
Strategic M&A and Licensing Opportunities
The acquisition of First State Compassion was completed, and MariMed is in discussions for licensing opportunities in new markets, which could expand brand distribution and market share.