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Trulieve Cannabis (OTC) (TSE:TRUL)
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Trulieve Cannabis (TRUL) AI Stock Analysis

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TSE:TRUL

Trulieve Cannabis

(OTC:TRUL)

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Neutral 48 (OpenAI - 4o)
Rating:48Neutral
Price Target:
C$9.00
▼(-15.49% Downside)
Trulieve Cannabis's overall stock score is primarily influenced by its financial performance challenges, including declining revenue and profitability. Technical analysis indicates bearish momentum, while valuation metrics suggest potential overvaluation. Despite positive cash flow and strategic initiatives highlighted in the earnings call, the company's net loss and pricing pressures remain significant concerns.
Positive Factors
Negative Factors

Trulieve Cannabis (TRUL) vs. iShares MSCI Canada ETF (EWC)

Trulieve Cannabis Business Overview & Revenue Model

Company DescriptionTrulieve Cannabis Corp. is a leading cannabis company based in the United States, primarily focused on the cultivation, production, and sale of medical and recreational cannabis products. The company operates in various sectors of the cannabis industry, including retail, distribution, and manufacturing. Trulieve offers a diverse range of products, including flower, edibles, oils, and topicals, catering to both medical patients and adult-use consumers. With a strong presence in key markets, particularly Florida, Trulieve is committed to providing high-quality cannabis products and services to its customers.
How the Company Makes MoneyTrulieve generates revenue primarily through the sale of cannabis products in its retail dispensaries, as well as through wholesale distribution to other licensed retailers. The company's core revenue streams include direct sales from its dispensaries, which are strategically located in high-demand areas, and online sales through its e-commerce platform. Trulieve also benefits from its cultivation and production facilities, which allow for cost-effective operations and supply chain control. Additionally, partnerships with local suppliers and other cannabis companies enhance its product offerings and market reach. The legalization of cannabis in various states and Trulieve's ability to scale its operations further contribute to its earnings potential.

Trulieve Cannabis Earnings Call Summary

Earnings Call Date:Nov 05, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 26, 2026
Earnings Call Sentiment Neutral
Trulieve demonstrated strong financial performance and growth initiatives, with significant progress in customer engagement and cash generation. However, challenges such as pricing compression and reported net loss indicate some pressure on the business. The company's efforts in cannabis reform and strategic expansion highlight its leadership positioning.
Q3-2025 Updates
Positive Updates
Strong Financial Performance
Trulieve reported third quarter revenue of $288 million, in line with guidance and typical seasonal trends. Adjusted EBITDA improved by 7% year-over-year to $103 million, with a 36% margin, underscoring tight expense control.
Expansion and Growth Initiatives
Trulieve met its 2025 retail target by opening 10 new stores in Arizona, Florida, and Ohio, expanding the network to 232 stores. Wholesale revenue grew 16% compared to last year, driven by strength in Maryland, Ohio, and Pennsylvania.
Innovative Customer Engagement
The company launched a new mobile app, enhancing customer engagement and loyalty. The Rewards program reached 820,000 members, with members spending on average 2.5 times more than nonmembers.
Positive Cash Flow
Operating cash flow was $77 million, contributing to a cash reserve of $458 million at quarter end, demonstrating strong cash generation capabilities.
Cannabis Reform Efforts
Trulieve is optimistic about federal cannabis reform, including potential rescheduling to Schedule III and the SAFER Banking Act. The company supports the Smart and Safe Florida campaign for adult-use legalization.
Negative Updates
Pricing and Consumer Pressure
Pricing compression and wallet pressure affected revenue growth, with consumers leaning towards value and mid-tier products due to general economic conditions.
Net Loss Reported
Trulieve reported a net loss of $27 million or $0.14 per share for the third quarter, although excluding non-recurring items, the net loss per share would have been $0.07.
Challenges in Consumer Behavior
While customer retention improved, the consumer profile showed some opaqueness, with trading down and price compression observed, leading to cautious monitoring of consumer behavior.
Company Guidance
During the Trulieve Cannabis Corporation's third quarter 2025 financial results call, several key metrics were highlighted, underscoring the company's performance and future guidance. Trulieve reported a third-quarter revenue of $288 million, with a gross margin of 59%, reflecting pricing compression and operational efficiencies. Adjusted SG&A expense was reduced by $9 million year-over-year, while adjusted EBITDA improved by 7% to $103 million, equating to a 36% margin. Operating cash flow stood at $77 million, contributing to a cash reserve of $458 million at the end of the quarter. Retail traffic and units sold increased by 6% and 7% year-over-year, respectively, while wholesale revenue grew 16%, driven by strength in Maryland, Ohio, and Pennsylvania. Trulieve's loyalty program grew to 820,000 members, with rewards members responsible for 77% of third-quarter transactions. The company also launched a new mobile app to enhance customer engagement. Looking ahead, Trulieve expects low single-digit sequential revenue growth in the fourth quarter and anticipates generating at least $250 million in cash from operations for the full year, with capital expenditures projected at $45 million.

Trulieve Cannabis Financial Statement Overview

Summary
Trulieve Cannabis faces challenges with declining revenue and profitability, impacting its overall financial health. While the company maintains a strong gross profit margin and improved cash flow management, negative net income and return on equity highlight areas needing attention. The balance sheet remains stable, but future growth and profitability improvements are crucial for long-term success.
Income Statement
45
Neutral
Trulieve Cannabis has experienced declining revenue growth, with a negative growth rate of -11.4% in the TTM period. The company struggles with profitability, as evidenced by a negative net profit margin of -14.06%. However, the gross profit margin remains relatively strong at 61.29%, indicating efficient production processes. The EBIT and EBITDA margins are positive, but lower than previous years, reflecting challenges in operational efficiency.
Balance Sheet
50
Neutral
The balance sheet shows a moderate debt-to-equity ratio of 0.67, suggesting a balanced approach to leveraging. However, the return on equity is negative at -13.25%, indicating inefficiencies in generating returns for shareholders. The equity ratio stands at 41.92%, showing a stable capital structure but highlighting potential risks if profitability does not improve.
Cash Flow
55
Neutral
Cash flow analysis reveals a significant improvement in free cash flow growth at 111.6% in the TTM period, indicating better cash management. The operating cash flow to net income ratio is strong at 1.60, suggesting effective cash generation relative to net income. However, the free cash flow to net income ratio is only 0.30, pointing to challenges in translating earnings into free cash flow.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.19B1.19B1.13B1.24B938.38M521.53M
Gross Profit726.44M715.75M588.63M682.00M566.13M386.42M
EBITDA274.49M282.80M-21.98M239.75M283.59M207.87M
Net Income-166.65M-155.10M-526.80M-205.10M18.03M63.00M
Balance Sheet
Total Assets2.92B2.87B2.73B3.40B3.41B816.11M
Cash, Cash Equivalents and Short-Term Investments392.58M299.20M201.37M212.30M230.65M146.71M
Total Debt823.70M824.46M792.57M1.03B859.02M168.60M
Total Liabilities1.71B1.62B1.32B1.47B1.26B368.21M
Stockholders Equity1.23B1.26B1.41B1.93B2.15B447.90M
Cash Flow
Free Cash Flow60.28M116.82M146.35M-161.49M-293.22M-47.10M
Operating Cash Flow197.84M271.48M201.84M23.10M12.90M99.64M
Investing Cash Flow-119.90M-206.62M-37.47M-215.06M-215.18M-174.65M
Financing Cash Flow-33.05M-33.44M-175.59M177.80M289.23M129.91M

Trulieve Cannabis Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price10.65
Price Trends
50DMA
10.62
Negative
100DMA
8.93
Positive
200DMA
7.41
Positive
Market Momentum
MACD
-0.47
Positive
RSI
41.78
Neutral
STOCH
16.66
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:TRUL, the sentiment is Neutral. The current price of 10.65 is above the 20-day moving average (MA) of 10.30, above the 50-day MA of 10.62, and above the 200-day MA of 7.41, indicating a neutral trend. The MACD of -0.47 indicates Positive momentum. The RSI at 41.78 is Neutral, neither overbought nor oversold. The STOCH value of 16.66 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for TSE:TRUL.

Trulieve Cannabis Risk Analysis

Trulieve Cannabis disclosed 56 risk factors in its most recent earnings report. Trulieve Cannabis reported the most risks in the "Legal & Regulatory" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Trulieve Cannabis Peers Comparison

Overall Rating
UnderperformOutperform
Sector (51)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
C$865.85M160.70-10.92%3.77%-0.94%-540.90%
65
Neutral
C$1.33B51.183.34%22.20%
64
Neutral
$2.22B54.062.42%6.18%-28.69%
51
Neutral
$7.86B-0.30-43.30%2.27%22.53%-2.21%
49
Neutral
C$3.07B-27.61%-3.38%-31.35%
48
Neutral
C$1.78B-9.95%4.27%3.41%
48
Neutral
$692.98M-14.33%-6.48%47.36%
* Healthcare Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:TRUL
Trulieve Cannabis
9.25
-0.47
-4.84%
TSE:CRON
Cronos Group
3.47
0.67
23.93%
TSE:CURA
Curaleaf Holdings
3.72
0.78
26.53%
TSE:GTII
Green Thumb Industries
9.82
-2.59
-20.87%
TSE:CL
Cresco Labs
1.52
-0.21
-12.14%
TSE:DHT.UN
DRI Healthcare
15.33
2.75
21.86%

Trulieve Cannabis Corporate Events

Business Operations and StrategyFinancial Disclosures
Trulieve Cannabis Reports Q3 2025 Financial Results
Neutral
Nov 5, 2025

Trulieve Cannabis Corp. reported its third-quarter 2025 financial results, highlighting a revenue of $288 million with a 59% gross margin. Despite a net loss of $27 million, the company achieved an adjusted EBITDA of $103 million, demonstrating operational discipline and strong cash flow. The company also expanded its product offerings and distribution, launched a new mobile app, and announced plans to redeem $368 million of senior secured notes due in 2026.

The most recent analyst rating on (TSE:TRUL) stock is a Hold with a C$9.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Delistings and Listing ChangesPrivate Placements and Financing
Trulieve Cannabis Announces Redemption of Senior Notes
Neutral
Nov 4, 2025

On November 4, 2025, Trulieve Cannabis Corp. announced a notice of redemption for its outstanding 8% senior secured notes due 2026, totaling US$368 million. The redemption, set for December 5, 2025, will be executed at 100% of the principal plus accrued interest, leading to the delisting of the notes from the Canadian Securities Exchange, potentially impacting the company’s financial strategy and market positioning.

The most recent analyst rating on (TSE:TRUL) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Business Operations and StrategyFinancial Disclosures
Trulieve Cannabis to Discuss Q3 2025 Financial Results in Upcoming Conference Call
Neutral
Oct 15, 2025

Trulieve Cannabis Corp. announced it will hold a conference call on November 5, 2025, to discuss its third quarter financial results. The call will be led by CEO Kim Rivers and CFO Jan Reese, and is expected to provide insights into the company’s financial performance and operational strategies, potentially impacting its market positioning and stakeholder interests.

The most recent analyst rating on (TSE:TRUL) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Product-Related Announcements
Trulieve Expands THC Beverage Line with New Flavors
Positive
Sep 12, 2025

Trulieve Cannabis Corp. has introduced five new flavors in its Onward and Upward THC-infused beverage line, reflecting the rising demand for THC beverages. These new flavors, crafted in the USA and infused with naturally derived THC and CBD, are available online and at retail locations in Florida and Illinois, enhancing consumer choice and potentially strengthening Trulieve’s market position in the cannabis beverage sector.

The most recent analyst rating on (TSE:TRUL) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Trulieve Expands in Arizona with New Bisbee Dispensary
Positive
Sep 5, 2025

Trulieve Cannabis Corp. announced the opening of a new dispensary in Bisbee, Arizona, expanding its presence in the state and enhancing access for patients and customers in south Cochise County. The new location will offer a wide range of Trulieve’s in-house brands and partner products, reinforcing the company’s commitment to providing affordable, high-quality cannabis products and an elevated customer experience.

The most recent analyst rating on (TSE:TRUL) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Business Operations and Strategy
Trulieve Cannabis Wins Seven Awards for Employee Development Excellence
Positive
Sep 3, 2025

Trulieve Cannabis Corp. has been honored with seven awards at the 2025 Brandon Hall Group HCM Excellence Awards for its innovative employee development programs. These accolades highlight Trulieve’s commitment to excellence in employee training and talent management, with programs like TruU ATTAIN, Seeds to Success, and SPHERE of Influence receiving recognition for their effective approaches to skill development, learning, and employee recognition.

The most recent analyst rating on (TSE:TRUL) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Executive/Board Changes
Trulieve Strengthens Leadership with Key Appointments
Positive
Aug 27, 2025

Trulieve Cannabis Corp. has announced the appointment of Matthew Foulston to its Board of Directors and Jan Reese as Chief Financial Officer. These strategic appointments are expected to bring valuable experience and insight to Trulieve as it navigates the evolving cannabis landscape, aiming to enhance shareholder value and capitalize on growth opportunities.

The most recent analyst rating on (TSE:TRUL) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Business Operations and StrategyProduct-Related Announcements
Trulieve Expands Ohio Presence with New Cincinnati Dispensary
Positive
Aug 26, 2025

Trulieve Cannabis Corp. has announced the opening of a new dispensary in Cincinnati, Ohio, operated by Harvest Grows LLC under a licensing agreement. This expansion marks a significant step in Trulieve’s growth strategy, enhancing its presence in Ohio and offering a wide range of cannabis products to both adult-use customers and medical patients. The new location will provide various services, including walk-in, express pickup, and drive-through options, contributing to Trulieve’s goal of delivering high-quality products and customer experiences.

The most recent analyst rating on (TSE:TRUL) stock is a Hold with a C$10.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Business Operations and Strategy
Trulieve Cannabis to Engage in August 2025 Investor Event
Neutral
Aug 8, 2025

Trulieve Cannabis Corp. announced its participation in the Canaccord Genuity 45th Annual Growth Conference on August 12, 2025, where its Vice President of Investor Relations, Christine Hersey, will engage in a fireside chat and investor meetings. This event participation underscores Trulieve’s commitment to engaging with investors and stakeholders, potentially impacting its industry positioning and growth trajectory.

The most recent analyst rating on (TSE:TRUL) stock is a Buy with a C$21.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Trulieve Cannabis Reports Steady Q2 2025 Results
Aug 7, 2025

Trulieve Cannabis Corp. is a leading U.S.-based cannabis company known for its vertically integrated operations and significant market presence in states like Arizona, Florida, and Pennsylvania. The company focuses on providing high-quality cannabis products and expanding its retail and distribution networks.

Trulieve Cannabis Reports Mixed Earnings with Strong Growth
Aug 7, 2025

Trulieve Cannabis (OTC) recently held its earnings call, revealing a mixed sentiment. The company showcased a strong second quarter with notable improvements in gross margin and EBITDA, alongside substantial cash reserves and successful branded product growth. However, challenges such as pricing compression, a projected revenue decline, and a reported net loss due to tax expenses were also highlighted. Trulieve remains focused on federal reform and market expansion.

Business Operations and StrategyFinancial Disclosures
Trulieve Cannabis Reports Q2 2025 Financial Results
Neutral
Aug 6, 2025

Trulieve Cannabis Corp. reported its second quarter 2025 financial results, highlighting a revenue of $302 million and a gross margin of 61%. Despite a net loss of $14 million, the company achieved an adjusted EBITDA of $111 million and expanded its retail presence with new dispensaries in Florida and Ohio. The company also launched new products and supported social initiatives, positioning itself as a leader in the cannabis industry with strong operational metrics and a focus on growth and reform.

The most recent analyst rating on (TSE:TRUL) stock is a Buy with a C$24.00 price target. To see the full list of analyst forecasts on Trulieve Cannabis stock, see the TSE:TRUL Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 05, 2025