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Gross Booking Value
Measures the total value of bookings made through Viator, indicating the platform's popularity and growth in the travel and experiences market.Tripadvisor’s GBV shows steady year-over-year growth with bigger seasonal peaks, reflecting durable recovery in bookings driven by Experiences and Fork momentum. Management credits January–February acceleration to product and AI-driven conversion gains, though March geopolitical disruptions caused transitory cancellations and muted revenue conversion; they expect GBV to normalize by end of Q2. For investors, rising GBV lowers top-line risk, but near-term profitability depends on sustaining conversion gains and reining in marketing-driven margin pressure in Experiences while Hotels remains soft.
Date | Gross Booking Value |
|---|---|
Jun 30, 2026 | $1.40B |
Mar 31, 2026 | $1.20B |
Dec 31, 2025 | $980.00M |
Sep 30, 2025 | $1.30B |
Jun 30, 2025 | $1.30B |
Mar 31, 2025 | $1.10B |
Dec 31, 2024 | $840.00M |
Sep 30, 2024 | $1.10B |
Jun 30, 2024 | $1.20B |
Mar 31, 2024 | $1.00B |