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Sotherly Hotels (SOHO)
NASDAQ:SOHO
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Sotherly Hotels (SOHO) AI Stock Analysis

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SOHO

Sotherly Hotels

(NASDAQ:SOHO)

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Neutral 47 (OpenAI - 4o)
Rating:47Neutral
Price Target:
$2.00
▼(-6.98% Downside)
Sotherly Hotels' overall stock score is primarily impacted by its financial performance, which is challenged by high leverage and declining profitability. Technical analysis shows some positive momentum, but valuation metrics are weak with a negative P/E ratio. The earnings call highlighted both strengths in specific properties and significant challenges, contributing to a cautious outlook.

Sotherly Hotels (SOHO) vs. SPDR S&P 500 ETF (SPY)

Sotherly Hotels Business Overview & Revenue Model

Company DescriptionSotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, upbranding and repositioning of upscale to upper-upscale full-service hotels in the Southern United States. Currently, the Company's portfolio consists of investments in twelve hotel properties, comprising 3,156 rooms, as well as interests in two condominium hotels and their associated rental programs. The Company owns hotels that operate under the Hilton Worldwide, Hyatt Hotels Corporation, and Marriott International, Inc. brands, as well as independent hotels. Sotherly Hotels Inc. was organized in 2004 and is headquartered in Williamsburg, Virginia.
How the Company Makes MoneySotherly Hotels generates revenue primarily through the operation of its hotel properties, which include room rentals, food and beverage sales, and event hosting services. The core revenue streams consist of occupancy rates and average daily rates (ADR) achieved through effective pricing strategies and marketing initiatives. Additionally, Sotherly may earn income from management fees associated with properties it manages for third-party owners. Key partnerships with travel agencies, online travel platforms, and corporate clients also contribute to its revenue, enabling the company to attract a steady flow of guests. Seasonal demand fluctuations, local economic conditions, and strategic property acquisitions further influence the company's earnings potential.

Sotherly Hotels Earnings Call Summary

Earnings Call Date:Aug 12, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 13, 2025
Earnings Call Sentiment Negative
The earnings call highlighted some strong performances in specific properties like Hyde Beach House and Hotel Ballast, but these are overshadowed by broader negative trends such as RevPAR declines, significant impacts from reduced government travel, and overall revenue decreases. While there is proactive management of debt and some optimistic outlooks for the latter half of the year, the challenges faced in the current economic climate are substantial.
Q2-2025 Updates
Positive Updates
Hyde Beach House Performance
Hyde Beach House delivered strong results in Q2, outperforming both budgeted and prior year expectations with a RevPAR increase of 12.7%, driven by an 18.5% gain in occupancy.
Hotel Ballast in Wilmington
Hotel Ballast posted solid performance in Q2, with RevPAR up 1.3% year-over-year, driven by a 2.7% gain in average rate, maintaining a RevPAR index of 119.6% versus its competitive set.
Proactive Debt Management
The company is actively managing debt maturities, including engaging a consultant to negotiate loan extensions for The Georgian Terrace Hotel in Atlanta.
Negative Updates
RevPAR Decline
Composite portfolio RevPAR decreased 5.4% in Q2, driven by a 3.5% decrease in occupancy and a 1.9% decrease in ADR, with persistent impacts from economic uncertainty.
Government Travel Reductions
Government-related travel pullbacks, due to DOGE program spending cuts, notably impacted group and business traveler demand at Washington, D.C. MSA properties.
Savannah RevPAR Drop
Savannah saw a nearly 10% year-over-year RevPAR decline, impacted by reduced government business and softening leisure demand.
Decreased Hotel EBITDA
Hotel EBITDA for Q2 was approximately $13.9 million, representing a decrease of 11.5% from the same quarter in 2024.
Total Revenue Decrease
Total revenue for Q2 2025 was approximately $48.8 million, a decrease of 3.7% over the same quarter in 2024.
Company Guidance
During the Sotherly Hotels Q2 2025 conference call, the company revised its full-year guidance to reflect current market conditions and expected performance. They projected total revenue for 2025 in the range of $185.2 million to $188.2 million, representing a 2.6% increase from the prior year. Hotel EBITDA is anticipated to be between $45.3 million and $45.8 million, indicating a 2.6% decrease. Adjusted Funds from Operations (FFO) is projected to range from $6.9 million to $7.5 million, or $0.34 to $0.37 per share. The guidance accounts for challenges such as economic uncertainty, government spending cuts impacting travel demand, and the effects of Hurricane Helene on Tampa properties, while also expecting stabilization in group bookings and confidence in managing debt maturities.

Sotherly Hotels Financial Statement Overview

Summary
Sotherly Hotels faces challenges across its financial statements. The income statement shows weak revenue growth and profitability. The balance sheet is burdened with high leverage, posing financial risks. Cash flow analysis indicates declining free cash flow growth, although cash flow efficiency remains moderate. The company needs to address its debt levels and improve profitability to enhance financial stability.
Income Statement
45
Neutral
Sotherly Hotels shows a mixed performance in its income statement. The TTM data indicates a slight decline in revenue growth at -1.04%, which is concerning. Gross profit margin is moderate at 22.31%, but the net profit margin is low at 0.89%, indicating limited profitability. The EBIT and EBITDA margins are relatively stable at 12.71% and 23.56%, respectively, suggesting operational efficiency. However, the overall growth trajectory is weak, with declining revenue and profit margins.
Balance Sheet
40
Negative
The balance sheet reveals high leverage with a debt-to-equity ratio of 8.18, indicating significant reliance on debt financing. The return on equity is low at 3.60%, reflecting limited returns for shareholders. The equity ratio stands at 10.77%, suggesting a low proportion of equity financing relative to total assets. Overall, the balance sheet shows financial instability with high debt levels and low equity returns.
Cash Flow
50
Neutral
Cash flow analysis shows a decline in free cash flow growth by -30.60% in the TTM period, which is a concern. The operating cash flow to net income ratio is 0.68, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is 0.78, suggesting that a significant portion of net income is converted into free cash flow. Despite the decline in free cash flow growth, the company maintains a reasonable level of cash flow efficiency.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue181.76M181.89M173.84M166.08M127.59M71.50M
Gross Profit40.55M46.81M44.79M46.46M30.69M-3.22M
EBITDA42.83M41.58M39.88M72.91M14.08M-10.70M
Net Income1.61M1.30M3.94M32.54M-26.22M-49.19M
Balance Sheet
Total Assets411.12M414.38M393.44M406.57M436.05M473.03M
Cash, Cash Equivalents and Short-Term Investments26.53M7.33M17.10M21.92M13.17M25.30M
Total Debt362.21M340.38M317.53M323.03M377.91M386.96M
Total Liabilities366.84M372.78M345.54M355.05M419.55M428.83M
Stockholders Equity44.28M43.05M49.23M52.25M21.26M49.55M
Cash Flow
Free Cash Flow15.06M25.89M21.40M-1.31M-854.34K-15.28M
Operating Cash Flow19.36M25.89M21.40M6.66M2.32M-11.26M
Investing Cash Flow-13.94M-14.14M-6.73M46.66M-2.39M-3.78M
Financing Cash Flow-16.21M-9.27M-15.78M-51.55M-9.66M22.36M

Sotherly Hotels Technical Analysis

Technical Analysis Sentiment
Positive
Last Price2.15
Price Trends
50DMA
1.10
Positive
100DMA
0.98
Positive
200DMA
0.88
Positive
Market Momentum
MACD
0.36
Negative
RSI
87.47
Negative
STOCH
73.84
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SOHO, the sentiment is Positive. The current price of 2.15 is above the 20-day moving average (MA) of 1.52, above the 50-day MA of 1.10, and above the 200-day MA of 0.88, indicating a bullish trend. The MACD of 0.36 indicates Negative momentum. The RSI at 87.47 is Negative, neither overbought nor oversold. The STOCH value of 73.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SOHO.

Sotherly Hotels Risk Analysis

Sotherly Hotels disclosed 67 risk factors in its most recent earnings report. Sotherly Hotels reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Sotherly Hotels Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
65
Neutral
$2.17B12.193.79%4.94%3.15%1.96%
62
Neutral
$679.71M0.16%6.23%-1.20%-328.23%
55
Neutral
$185.56M-1.09%7.35%-2.84%-11.88%
54
Neutral
$321.18M596.401.13%5.14%-3.79%
47
Neutral
$44.50M-6.543.37%1.78%-33.00%
44
Neutral
$17.73M-9.50-28.89%1.35%-2.96%-154.58%
41
Neutral
$27.04M-7.89%-833.99%
* Real Estate Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SOHO
Sotherly Hotels
2.15
0.93
76.23%
INN
Summit Hotel Properties
5.58
-0.58
-9.42%
CLDT
Chatham Lodging
6.62
-2.19
-24.86%
AHT
Ashford Hospitality
4.41
-4.62
-51.16%
BHR
Braemar Hotels & Resorts
2.72
-0.48
-15.00%
IHT
InnSuites Hospitality
1.48
-0.54
-26.73%

Sotherly Hotels Corporate Events

Business Operations and StrategyDividendsRegulatory Filings and Compliance
Sotherly Hotels Defers Preferred Stock Dividends
Negative
Oct 27, 2025

On October 27, 2025, Sotherly Hotels Inc. announced the deferral of payment for its Series B, C, and D Cumulative Redeemable Perpetual Preferred Stock dividends, originally scheduled for November 20, 2025, and canceled the record date of October 31, 2025. The company also suspended future preferred stock dividends, which could impact its financial operations and investor relations. Additionally, Sotherly Hotels is involved in a proposed transaction, for which it plans to file relevant materials with the SEC, indicating ongoing strategic maneuvers that may affect its market positioning and stakeholder interests.

The most recent analyst rating on (SOHO) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Sotherly Hotels stock, see the SOHO Stock Forecast page.

M&A Transactions
Sotherly Hotels Announces Merger with KW Kingfisher LLC
Positive
Oct 27, 2025

On October 24, 2025, Sotherly Hotels Inc. entered into a merger agreement with KW Kingfisher LLC, a joint venture backed by Kemmons Wilson Hospitality Partners and Ascendant Capital Partners. The merger, unanimously approved by Sotherly’s board, offers stockholders $2.25 per share, marking a 152.7% premium over the closing share price prior to the announcement. This transaction, expected to close in the first quarter of 2026, represents the highest premium paid for a public, exchange-traded REIT in the past five years. The merger is anticipated to enhance Sotherly’s hotel portfolio and provide significant value to its stockholders, while KWHP and Ascendant bring additional resources and expertise to support future growth.

The most recent analyst rating on (SOHO) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Sotherly Hotels stock, see the SOHO Stock Forecast page.

Executive/Board Changes
Sotherly Hotels Director Herschel Walker Resigns
Neutral
Oct 21, 2025

On October 17, 2025, Herschel J. Walker resigned from the board of directors of Sotherly Hotels Inc. His resignation was not due to any disagreements with the company’s operations, policies, or practices.

The most recent analyst rating on (SOHO) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Sotherly Hotels stock, see the SOHO Stock Forecast page.

Business Operations and StrategyPrivate Placements and Financing
Sotherly Hotels Secures $42 Million Mortgage Loan
Positive
Sep 17, 2025

On September 12, 2025, Sotherly Hotels Inc. secured a $42.0 million mortgage loan with Citi Real Estate Funding Inc. for The DeSoto hotel in Savannah, GA. The loan, maturing on October 6, 2030, carries a fixed interest rate of 7.13% and is interest-only. The proceeds were used to repay the existing first mortgage and for general corporate purposes. This refinancing marks the completion of Sotherly’s repositioning strategy for the DeSoto hotel, which began in 2017, enhancing value for both the hotel and shareholders.

The most recent analyst rating on (SOHO) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Sotherly Hotels stock, see the SOHO Stock Forecast page.

Business Operations and StrategyM&A Transactions
Sotherly Hotels Rescinds Termination of Sale Agreement
Neutral
Sep 11, 2025

On July 24, 2025, Sotherly Hotels Inc., through its affiliate SOHO Atlanta, LLC, entered into an agreement to sell a parking garage associated with the Georgian Terrace hotel in Atlanta, Georgia, to Banyan Street Capital LLC for $17.75 million. However, after the buyer initially terminated the agreement on September 5, 2025, the parties amended the agreement on September 9, 2025, to rescind the termination and extend the investigation period until September 30, 2025, or a mutually agreed later date.

The most recent analyst rating on (SOHO) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Sotherly Hotels stock, see the SOHO Stock Forecast page.

Sotherly Hotels’ Earnings Call: Mixed Signals Amid Challenges
Sep 1, 2025

Sotherly Hotels’ recent earnings call painted a mixed picture, with strong performances in certain properties like Hyde Beach House and Hotel Ballast being overshadowed by broader negative trends. The company is grappling with RevPAR declines, significant impacts from reduced government travel, and overall revenue decreases. While there is proactive management of debt and some optimism for the latter half of the year, the challenges in the current economic climate are substantial.

Delistings and Listing ChangesRegulatory Filings and Compliance
Sotherly Hotels Granted Extension for Nasdaq Compliance
Neutral
Aug 13, 2025

On August 12, 2025, Sotherly Hotels Inc. received a notification from Nasdaq granting an additional 180 days, until February 9, 2026, to meet the minimum bid price requirement of $1.00 per share for continued listing on the Nasdaq Capital Market. The company’s stock will move from the Nasdaq Global Select Market to the Nasdaq Capital Market, effective August 14, 2025, as part of this compliance effort. If the company fails to meet the requirement by the deadline, its stock may face delisting, although the company can appeal such a decision. Sotherly Hotels plans to monitor its stock price and consider options like a reverse stock split to regain compliance.

The most recent analyst rating on (SOHO) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Sotherly Hotels stock, see the SOHO Stock Forecast page.

Sotherly Hotels Reports Decline in Q2 2025 Earnings
Aug 13, 2025

Sotherly Hotels Inc. is a self-managed and self-administered lodging real estate investment trust (REIT) focused on acquiring, renovating, and repositioning upscale to upper-upscale full-service hotels primarily in the Southern United States.

Business Operations and StrategyM&A Transactions
Sotherly Hotels Sells Parking Garage for $17.75M
Negative
Jul 30, 2025

On July 24, 2025, Sotherly Hotels Inc., through its affiliate SOHO Atlanta, LLC, entered into an agreement to sell the parking garage associated with the Georgian Terrace hotel in Atlanta, Georgia, to Banyan Street Capital LLC for $17.75 million. The proceeds from this sale are intended to reduce the principal balance on the existing mortgage for the hotel, following a Notice of Default received from the special servicer for its mortgage loan. The transaction is expected to close in the fourth quarter of 2025, pending various closing conditions.

The most recent analyst rating on (SOHO) stock is a Hold with a $1.00 price target. To see the full list of analyst forecasts on Sotherly Hotels stock, see the SOHO Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 28, 2025