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Operating Expense Breakdown
Details core costs like R&D, marketing, and admin, offering insight into how efficiently the company runs and where it’s prioritizing investment.SoFi’s cost base is clearly being deliberately scaled: marketing is the biggest accelerator, with tech, operations and G&A also trending up as the company funds rapid loan and member growth. Management confirms an intentional H1 marketing push to drive back‑half revenue, which explains the near‑term margin pressure but supports record originations and product uptake. Watch credit‑reserve volatility and the recent tech platform customer exit—both are downside risks to margin leverage if revenue from these investments doesn’t materialize as guided.
Date | Sales and Marketing | General and Administrative | Technology and Development | Provision for Credit Losses | Cost of Operations |
|---|---|---|---|---|---|
Jun 30, 2026 | $392.40M | $216.80M | $191.28M | $13.76M | $200.14M |
Mar 31, 2026 | $335.54M | $197.58M | $187.68M | $8.89M | $171.12M |
Dec 31, 2025 | $305.61M | $194.24M | $172.84M | $5.41M | $161.62M |
Sep 30, 2025 | $286.88M | $188.41M | $167.14M | $9.20M | $161.42M |
Jun 30, 2025 | $264.74M | $165.39M | $152.15M | -$10.03M | $150.44M |
Mar 31, 2025 | $238.18M | $156.40M | $156.21M | $5.68M | $135.52M |
Dec 31, 2024 | $229.26M | $160.92M | $148.99M | $6.88M | $128.16M |
Sep 30, 2024 | $214.90M | $148.92M | $139.71M | $6.01M | $123.71M |
Jun 30, 2024 | $184.76M | $145.01M | $132.17M | $11.64M | $109.70M |
Mar 31, 2024 | $167.37M | $145.24M | $130.92M | $7.18M | $100.06M |