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Snowflake (SNOW)
NYSE:SNOW
US Market
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Snowflake (SNOW) Dollar-Based Net Retention Rate

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Dollar-Based Net Retention Rate

Measures how revenue from existing customers changes over time, accounting for expansions, contractions, and churn. A rate above 100% signals that customers are expanding their usage and that Snowflake can grow revenue without relying solely on new customer wins.
After a multi-quarter slide from peak levels, retention has bottomed and shows a modest rebound into the mid‑120s — management cites 126% — driven by AI product adoption (CoCo, Snowflake Intelligence), large‑customer expansion and strategic deals (AWS/OpenAI). That rebound validates stronger upsell and consumption, but retention remains well below prior highs, leaving room to re‑accelerate. Key risks: AI consumption could pressure gross margins and customers may throttle usage to control costs, which would cap further retention-driven revenue expansion.
Date
Dollar-Based Net Retention Rate
Jun 30, 2026
126.00
Mar 31, 2026
126.00
Dec 31, 2025
125.00
Sep 30, 2025
125.00
Jun 30, 2025
125.00
Mar 31, 2025
124.00
Dec 31, 2024
126.00
Sep 30, 2024
127.00
Jun 30, 2024
127.00
Mar 31, 2024
128.00