Scienjoy Holding (SJ) AI Stock Analysis

• Market Cap: $21.80M
• Dividend Yield: N/A
• Average Volume (3M): 82.18K
• Price to Earnings (P/E): 13.6
• Beta (1Y): -0.05
• Revenue Growth: -12.84%
• EPS Growth: N/A
• Country: US
• Employees: 280
• Sector: Communication Services
• Sector Strength: 97
• Industry: Broadcasting
• EPS (TTM): 0.08
• Shares Outstanding: 39,412,710
• 10 Day Avg. Volume: 39,540
• 30 Day Avg. Volume: 82,176
• PEG Ratio: -0.04
• Price to Book (P/B): 0.26
• Price to Sales (P/S): 0.23
• P/FCF Ratio: 4.66
• Enterprise Value/Market Cap: -0.41
• Enterprise Value/Revenue: >-0.01
• Enterprise Value/Gross Profit: -0.04
• Enterprise Value/Ebitda: -0.23
• 1Y Price Target: N/A
• Price Target Upside: N/A
• Rating Consensus: Hold
• Number of Analyst Covering: 0
• EPS Forecast (FY): N/A
• Revenue Forecast (FY): N/A

• Rating: 60 Neutral
• Price Target: $0.50 ▲(0.00% Upside)

Scienjoy Holding's overall stock score is driven primarily by its solid financial health, characterized by a strong balance sheet and positive cash flow trends. However, technical analysis indicates bearish momentum, which weighs down the score. The valuation is reasonable but not exceptional, and the lack of earnings call data and corporate events limits further insights. The company's resilience in improving profitability is a positive factor, but market sentiment remains cautious.

Scienjoy Holding Business Overview & Revenue Model

Company Description

Scienjoy Holding Corporation provides mobile live streaming platforms in the People's Republic of China. It focuses on interactive show live streaming from broadcasters to users. The company's platforms enable users to view and interact with broadcasters through online chat, virtual items, and playing games. As of December 31, 2021, it had 840,640 paying users and 288,898 active broadcasters. The company operates four live streaming platforms under the Showself Live Streaming, Lehai Live Streaming, Haixiu Live Streaming, BeeLive Live Stream names. It also offers technical development and advisory services. The company was founded in 2011 and is based in Beijing, the People's Republic of China. Scienjoy Holding Corporation is a subsidiary of Lavacano Holdings Limited.

How the Company Makes Money

Scienjoy generates revenue through multiple streams, primarily by offering virtual gifts and in-app purchases that enhance user engagement on its live streaming platforms. Users can purchase virtual items to send to their favorite streamers, providing a direct revenue source for both the company and the content creators. Additionally, Scienjoy earns money through advertising partnerships and brand collaborations, where companies pay to promote their products or services within the streaming environment. The company may also explore subscription models or premium services that offer enhanced features for users. Strategic partnerships with technology providers and other platforms further enhance its revenue potential by expanding user reach and engagement.

Scienjoy Holding Financial Statement Overview

Summary

Scienjoy Holding demonstrates a mixed financial performance with strengths in balance sheet stability and cash flow generation. While revenue growth has been inconsistent, the company has improved profitability. The strong equity base and low debt enhance financial stability.

Income Statement

Scienjoy Holding has shown a volatile revenue trend over the past few years. Although revenue declined in recent years, the company managed to turn around its net income from a loss in 2023 to a profit in 2024. The gross profit margin decreased, but EBIT and EBITDA margins slightly improved, indicating better cost control and operational efficiency.

Balance Sheet

The company's balance sheet is robust, with a strong equity base and minimal debt, resulting in a very low debt-to-equity ratio. The equity ratio is high, indicating financial stability and a low risk of financial distress. The return on equity has fluctuated due to changes in net income, but the company remains well-capitalized.

Cash Flow

Scienjoy Holding's cash flow statements reflect a positive free cash flow trend, though there was a decline in operating cash flow in 2024 compared to the previous year. The free cash flow to net income and operating cash flow to net income ratios suggest efficient cash generation relative to earnings, despite some variability.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.33B	1.36B	1.46B	1.95B	1.67B	1.22B
Gross Profit	250.80M	245.44M	192.73M	283.19M	304.46M	262.24M
EBITDA	38.84M	56.13M	31.01M	157.97M	170.80M	197.01M
Net Income	11.26M	39.69M	-30.79M	193.33M	170.01M	176.10M
Balance Sheet
Total Assets	1.43B	1.41B	1.45B	1.50B	1.09B	811.84M
Cash, Cash Equivalents and Short-Term Investments	305.03M	290.17M	236.99M	215.84M	279.74M	224.77M
Total Debt	16.57M	4.80M	12.77M	24.95M	0.00	0.00
Total Liabilities	229.85M	219.87M	298.74M	339.54M	279.91M	352.32M
Stockholders Equity	1.22B	1.20B	1.15B	1.16B	809.45M	459.51M
Cash Flow
Free Cash Flow	0.00	67.73M	102.20M	55.40M	114.91M	154.35M
Operating Cash Flow	0.00	68.72M	102.69M	57.55M	116.30M	155.44M
Investing Cash Flow	0.00	-20.04M	-67.19M	-113.25M	-115.12M	-40.93M
Financing Cash Flow	0.00	-136.00K	-5.22M	-11.48M	15.28M	-23.33M

Scienjoy Holding Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 0.50
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Negative
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SJ, the sentiment is Negative. The current price of 0.5 is below the 20-day moving average (MA) of 0.52, below the 50-day MA of 0.60, and below the 200-day MA of 0.82, indicating a bearish trend. The MACD of -0.03 indicates Negative momentum. The RSI at 40.02 is Neutral, neither overbought nor oversold. The STOCH value of 34.49 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SJ.

Scienjoy Holding Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SJ	60 Neutral	$21.80M	13.63	0.94%	―	-12.84%	―
SGA	57 Neutral	$77.28M	35.99	1.23%	8.26%	-1.72%	-66.67%
UONE	46 Neutral	$31.46M	-0.37	-90.36%	―	-13.08%	-69.47%
CMLS	43 Neutral	$14.24M	>-0.01	-329.89%	―	-6.94%	-92.29%
BBGI	42 Neutral	$8.95M	-0.97	-5.76%	―	-5.52%	87.59%

Scienjoy Holding Corporate Events

Scienjoy Reports Decline in First Half 2025 Revenues Amid Strategic Expansion

On August 27, 2025, Scienjoy Holding Corporation announced its unaudited financial results for the first half of 2025, revealing a decline in total revenues and net income compared to the same period in 2024. Despite the decrease in revenues, the company achieved a higher gross margin due to effective cost controls and a refined user mix. Scienjoy is advancing its ‘live streaming + gaming’ ecosystem strategy and expanding globally, focusing on AI-driven innovations to enhance its market position and deliver sustainable growth.