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Scienjoy Holding Corporation (SJ)
NASDAQ:SJ
US Market
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Scienjoy Holding (SJ) AI Stock Analysis

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SJ

Scienjoy Holding

(NASDAQ:SJ)

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Neutral 45 (OpenAI - Gpt-5.6Sol)
Rating:45Neutral
Price Target:
$0.95
▼(-5.50% Downside)
Action:Reiterated
Date:10/08/26
The score is mainly weighed down by weakening financial performance (multi-year revenue declines and a sharp swing into larger losses), partially offset by a low-debt balance sheet and still-positive operating/free cash flow. Technicals also detract, with the price below key longer-term moving averages and slightly negative momentum. Valuation offers limited support due to a negative P/E and no provided dividend yield.
Positive Factors
Low leverage
Modest debt relative to assets and equity provides financial flexibility as the company works through weaker profitability. A lower leverage burden can reduce mandatory financing pressure, preserve capacity to fund operations, and give management more room to respond to changing demand over the next several quarters.
Negative Factors
Multi-year revenue decline
Three consecutive years of revenue contraction indicate weakening top-line momentum rather than a single temporary fluctuation. Persistent declines can reduce operating leverage, constrain investment in content and user acquisition, and make it harder for the platform to sustain scale and competitive relevance.
Read all positive and negative factors
Positive Factors
Negative Factors
Low leverage
Modest debt relative to assets and equity provides financial flexibility as the company works through weaker profitability. A lower leverage burden can reduce mandatory financing pressure, preserve capacity to fund operations, and give management more room to respond to changing demand over the next several quarters.
Read all positive factors

Scienjoy Holding (SJ) vs. SPDR S&P 500 ETF (SPY)

Scienjoy Holding Business Overview & Revenue Model

Company Description
Headquartered in Beijing, People's Republic of China, Scienjoy Holding Corporation operates mobile live streaming platforms. The company's core business centers on interactive live broadcasts, facilitating direct engagement between content creator...
How the Company Makes Money
Scienjoy Holding primarily generates revenue from its live-streaming ecosystem through user spending on virtual items (often called virtual gifts) that viewers purchase and send to streamers during live broadcasts. The company typically recognizes...

Scienjoy Holding Financial Statement Overview

Summary
Financial performance is pressured by a material deterioration in profitability (profits in 2020–2022 shifting to losses in 2023 and a much larger loss in 2025) alongside three straight years of revenue declines (2023–2025). Offsetting this, leverage remains modest and operating cash flow/free cash flow stayed positive, providing some financial flexibility despite weakening consistency.
Income Statement
28
Negative
Balance Sheet
62
Positive
Cash Flow
55
Neutral
BreakdownMar 2026Mar 2025Mar 2024Mar 2023Mar 2022
Income Statement
Total Revenue1.24B1.36B1.46B1.94B1.67B
Gross Profit227.15M245.43M192.30M281.34M304.14M
EBITDA-661.08M54.70M-11.18M226.35M180.27M
Net Income-587.05M39.69M-30.72M192.07M169.84M
Balance Sheet
Total Assets710.38M1.41B1.45B1.49B1.09B
Cash, Cash Equivalents and Short-Term Investments316.18M290.15M236.46M214.43M279.45M
Total Debt14.04M4.80M12.74M24.78M0.00
Total Liabilities116.96M219.85M298.06M337.32M279.63M
Stockholders Equity615.37M1.20B1.15B1.15B808.59M
Cash Flow
Free Cash Flow69.67M67.73M102.20M55.40M114.91M
Operating Cash Flow70.51M68.72M102.69M57.55M116.30M
Investing Cash Flow-6.07M-20.04M-67.19M-113.25M-115.12M
Financing Cash Flow-97.90K-136.00K-5.22M-11.48M15.28M

Scienjoy Holding Technical Analysis

Technical Analysis Sentiment
Positive
Last Price1.00
Price Trends
50DMA
0.86
Positive
100DMA
0.92
Positive
200DMA
1.04
Negative
Market Momentum
MACD
0.02
Negative
RSI
59.31
Neutral
STOCH
63.96
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SJ, the sentiment is Positive. The current price of 1 is above the 20-day moving average (MA) of 0.75, above the 50-day MA of 0.86, and below the 200-day MA of 1.04, indicating a neutral trend. The MACD of 0.02 indicates Negative momentum. The RSI at 59.31 is Neutral, neither overbought nor oversold. The STOCH value of 63.96 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SJ.

Scienjoy Holding Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
47
Neutral
$53.15M-5.99-5.83%11.96%-5.31%-514.49%
46
Neutral
$18.23M-0.28-188.80%―-13.97%56.23%
45
Neutral
$41.17M-0.49-86.55%―-5.38%-2490.76%
45
Neutral
$86.54M-1.26-138.17%―14.33%-319.43%
44
Neutral
$20.59M-0.09-903.00%0.52%-16.12%-1061.96%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SJ
Scienjoy Holding
0.97
0.46
90.00%
BBGI
Beasley Broadcast Group
10.03
3.94
64.70%
UONE
Urban One
4.05
-9.15
-69.32%
SGA
Saga Communications
8.36
-3.11
-27.14%
MDIA
Mediaco Holding
1.03
-0.22
-17.80%

Scienjoy Holding Corporate Events

Scienjoy to Acquire 29.9% Stake in Hong Kong-Listed Leader Education
Sep 3, 2026
On September 2, 2026, Scienjoy Holding Corporation announced it had signed a sale and purchase agreement via its wholly owned subsidiary to buy 239,234,000 shares of Leader Education Limited for HK$102.69 million, about US$13.1 million. The shares...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 08, 2026