MAG Interactive AB (MAGI) AI Stock Analysis

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MAG Interactive AB

(Nasdaq OMX AB:MAGI)

Select Model

Rating:62Neutral

Price Target:SEK 10.00▲(11.86% Upside)

Action:reiterated

Date:10/22/26

The overall score of 62 reflects a company with a strong financial foundation and bullish technical momentum, weighed down by weak profitability and a lack of positive valuation metrics. The primary strength is the robust, debt-free balance sheet and excellent cash flow generation, which provide stability. Bullish technical trends further support the near-term outlook. However, the core business's inability to generate consistent, meaningful profits and the negative P/E ratio are significant risks that cap the score.

Positive Factors

Conservative balance sheetLow leverage and a sizeable equity base provide financial resilience as the company funds live game operations and product development. This reduces balance-sheet pressure, preserves flexibility during weaker revenue periods, and supports the ability to invest without relying heavily on additional borrowing.

Negative Factors

Multi-year revenue declineSeveral years of declining revenue indicate that the existing game portfolio has not consistently expanded its commercial base. Continued contraction could limit the company’s ability to absorb fixed development and publishing costs, making future profitability more dependent on cost control.

MAG Interactive AB (MAGI) vs. iShares MSCI Sweden ETF (EWD)

Market Cap: SEK 236.86M
Dividend Yield: ―
Average Volume (3M): 44.59K
Price to Earnings (P/E): 266.9
Beta (1Y): 0.74
Revenue Growth: -4.32%
EPS Growth: ―
Country: Sweden
Employees: 101
Sector: Communication Services
Sector Strength: 60
Industry: Electronic Gaming & Multimedia

MAG Interactive AB Business Overview & Revenue Model

Company Description

MAG Interactive AB (publ) develops and publishes mobile games worldwide. It offers casual social games through QuizDuel, Crozzle, Wordzee, Primetime, Word Mansion, Tile Mansion, Ruzzle, Word Domination, and WordBrain, as well as Wordalot, word games,...

How the Company Makes Money

MAG Interactive primarily makes money from its mobile games through a free-to-play model, monetizing its player base via (1) in-app purchases and (2) in-app advertising. In-app purchases typically include optional digital goods such as ad removal, hi...

MAG Interactive AB Financial Statement Overview

Summary

Financial performance is mixed. The balance sheet is a fortress with minimal debt (D/E 0.097), and cash flow conversion is excellent (FCF/NI ratio of 0.99). However, the income statement reveals razor-thin TTM net margins (0.35%) and historical volatility, including a recent net loss year. The score reflects strong financial health offset by weak and unstable profitability.

Income Statement

28Negative

Balance Sheet

82Very Positive

Cash Flow

75Positive

Financial statement breakdown
Breakdown	TTM	Aug 2026	Aug 2025	Aug 2024	Aug 2023	Aug 2022
Income Statement
Total Revenue	263.90M	263.90M	275.82M	283.43M	362.18M	327.77M
Gross Profit	164.25M	45.32M	24.53M	222.07M	190.36M	198.13M
EBITDA	50.75M	14.79M	12.62M	57.76M	57.95M	72.71M
Net Income	936.00K	936.00K	-9.41M	-3.22M	561.00K	11.30M
Balance Sheet
Total Assets	370.32M	370.32M	361.03M	402.05M	435.04M	460.78M
Cash, Cash Equivalents and Short-Term Investments	84.81M	84.81M	87.45M	121.83M	122.43M	125.94M
Total Debt	28.99M	28.99M	12.66M	19.94M	29.00M	40.62M
Total Liabilities	70.47M	70.47M	62.85M	67.08M	95.81M	124.79M
Stockholders Equity	299.85M	299.85M	298.18M	334.97M	339.22M	335.99M
Cash Flow
Free Cash Flow	31.19M	59.96M	54.21M	22.29M	8.90M	36.85M
Operating Cash Flow	60.23M	60.34M	54.54M	68.79M	42.97M	68.00M
Investing Cash Flow	-53.46M	-53.45M	-46.99M	-56.35M	-37.07M	-34.46M
Financing Cash Flow	-8.87M	-8.87M	-38.21M	-10.88M	-10.38M	-10.38M

MAG Interactive AB Technical Analysis

Technical Analysis SentimentNegative

Last Price8.94

Price Trends

50DMA9.09Negative

100DMA8.34Positive

200DMA7.42Positive

Market Momentum

MACD-0.04Positive

RSI42.50Neutral

STOCH52.94Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:MAGI, the sentiment is Negative. The current price of 8.94 is below the 20-day moving average (MA) of 9.24, below the 50-day MA of 9.09, and above the 200-day MA of 7.42, indicating a neutral trend. The MACD of -0.04 indicates Positive momentum. The RSI at 42.50 is Neutral, neither overbought nor oversold. The STOCH value of 52.94 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:MAGI.

MAG Interactive AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (60)

Financial Indicators

SE:MAGI against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SE:NITRO	70Outperform	SEK 31.40M	2.17	―	―	-36.26%	―
SE:G5EN	67Neutral	SEK 542.39M	16.78	6.92%	2.74%	-20.59%	-48.48%
SE:MAGI	62Neutral	SEK 236.86M	266.87	0.31%	―	-4.32%	―
Sector *	60Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
SE:QIIWI	54Neutral	SEK 48.47M	-14.16	-21.84%	―	-14.81%	70.22%
SE:EG7	49Neutral	SEK 1.36B	-0.64	―	―	2.94%	-1123.22%
SE:SF	47Neutral	SEK 3.34B	-1.67	―	―	-11.82%	73.35%

* Communication Services Sector Average

Performance Comparison

SE:MAGI and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
SE:MAGI	MAG Interactive AB	8.94	0.06	0.68%
SE:G5EN	G5 Entertainment AB	73.00	-11.63	-13.74%
SE:QIIWI	Qiiwi Games AB	5.24	2.44	87.14%
SE:SF	Stillfront Group AB	6.44	-0.20	-3.01%
SE:NITRO	Nitro Games Plc	1.26	-0.05	-3.96%
SE:EG7	Enad Global 7 AB	15.40	3.48	29.19%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 22, 2026

MAG Interactive AB AI Stock Analysis