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Betsson AB (BETS.B) AI Stock Analysis

SE:BETS.B

Betsson AB

(Nasdaq OMX AB:BETS.B)

Select Model
Rating:75Outperform
Price Target:SEK 112.00▲(14.11% Upside)
Action:upgraded
Date:10/27/26

Betsson earns an above-average score driven by a compelling valuation — a 10.7x P/E paired with a 7.2% dividend yield — supported by a conservative balance sheet with minimal leverage, a net cash position and a 61% equity ratio. Technicals reinforce the case, with the price trading above all major moving averages and momentum indicators in constructive territory. The principal risk is profitability: operating and net margins have compressed sharply, return on equity has roughly halved, free cash flow has declined for two consecutive years, and the latest quarter showed a 31% year-over-year EBIT decline alongside a weak Sportsbook margin, a 39% drop in B2B revenue and softness in the Nordic and CEECA regions. Record customer activity and 52% Latin America growth demonstrate the top line is still expanding, but investors should monitor whether margin pressure from higher gaming taxes and regulated-market mix proves temporary or structural.

Positive Factors
Strong balance sheetNet cash and a high equity ratio provide financial flexibility to fund product development, marketing, acquisitions, and shareholder returns without relying heavily on external financing. This strengthens resilience while the company manages changing gaming taxes and operating costs.
Negative Factors
Margin compressionThe sharp year-over-year margin decline shows that recent revenue growth is converting into less operating profit. Higher gaming taxes, payment fees, and an unfavorable revenue mix may continue to constrain earnings quality unless product mix and cost discipline improve.

Betsson AB (BETS.B) vs. iShares MSCI Sweden ETF (EWD)

-40%-30%-20%-10%0%10%20%30%SE:BETS.B-29.53%EWD+15.33%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
SEK 11.59B
Dividend Yield
7.44%
Average Volume (3M)
376.48K
Price to Earnings (P/E)
10.6
Beta (1Y)
0.17
Revenue Growth
-0.47%
EPS Growth
-43.52%
Country
Sweden
Employees
2,925
Sector
General
Sector Strength
55
Industry
Gambling, Resorts & Casinos

Betsson AB Business Overview & Revenue Model

Company Description

Betsson AB is an online gaming enterprise that, through its various subsidiaries, maintains a substantial presence across several key geographical regions. Its operations primarily span the Nordic countries, Western Europe, Central and Eastern Europe...

How the Company Makes Money

Betsson makes money primarily by operating online gambling services and capturing the economic margin embedded in those products. Its core revenue streams are: (1) Casino gaming: revenue is generated from customers wagering on casino games (e.g., slo...

Betsson AB Earnings Call Summary

Earnings Call Date:Oct 21, 2026(Q3-2026)|% Change Since:4.69%|Next Earnings Date:Feb 03, 2027
Earnings Call SentimentPositive

The call was overall positive, supported by record group and casino revenue, a 40% increase in active customers, strong 52% Latin America growth, a positive contribution from the Rhino acquisition, sequential EBIT improvement, and a strong start to the fourth quarter. However, profitability was pressured by a lower Sportsbook margin, a decline in gross margin and EBIT year-over-year, higher gaming taxes and operating costs, declining B2B revenue, and weakness in the Nordic and CEECA regions.

Positive Updates

Record Customer Activity and Deposits
Customer deposits increased 6% year-over-year, while the number of active customers rose 40% to close to 1.9 million, the highest level ever. Gross Sportsbook turnover increased 8% to close to EUR 1.4 billion.

Negative Updates

Sportsbook Margin Declined
Sportsbook margin was 8.1%, down from 8.8% in the third quarter last year and below the two-year rolling average of 9%. Management attributed the lower margin to player-friendly results in European football leagues and cups.

Company Guidance

The company said average daily revenue in the fourth quarter so far, including the 18th of October, was 11% higher than the average daily revenue of the whole fourth quarter of the last year, while the Sportsbook margin was significantly lower than the average for the last eight quarters; it expects continued high activity and high customer levels even going forward, said the B2B business has stabilized and expects it to grow further through existing customers and new B2B clients, although “Whether that will continue depends to see in the future” regarding the negative shift in gross margin, and said its belief is that the Brazil market will not be closed forever as it is as of now and will open up in one way or the other.

Betsson AB Financial Statement Overview

Summary

A conservatively financed balance sheet is the clear strength: equity funds roughly 62% of assets, debt-to-equity sits at just 0.23, and leverage has stayed flat even as the business nearly doubled since 2021. Revenue has grown about 85% over that span, and free cash flow has been positive every year. The offset is clear deterioration at the margin — revenue growth has slowed to 2.8% on a trailing-twelve-month basis, operating margin has compressed from 23.2% to 14.2%, net margin from 16.4% to 9.2%, return on equity has roughly halved to 12.8%, and free cash flow has declined two years running. Financially sound and low-risk on leverage, but the earnings and cash-conversion trajectory is weakening.

Income Statement

66Positive

Balance Sheet

78Positive

Cash Flow

70Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue1.23B1.20B1.11B948.20M777.20M657.70M
Gross Profit623.82M435.41M719.75M756.33M504.36M450.44M
EBITDA228.47M318.37M316.15M259.79M173.08M152.49M
Net Income113.17M177.40M181.30M177.30M119.60M106.40M
Balance Sheet
Total Assets1.41B1.33B1.37B1.20B1.02B897.20M
Cash, Cash Equivalents and Short-Term Investments284.70M321.58M308.50M237.10M168.30M95.60M
Total Debt201.70M192.75M186.20M184.20M115.00M117.10M
Total Liabilities548.40M432.99M509.50M440.94M370.90M328.40M
Stockholders Equity872.10M905.60M869.10M770.00M654.20M571.80M
Cash Flow
Free Cash Flow124.29M151.00M222.90M189.00M143.20M111.50M
Operating Cash Flow196.71M215.60M272.90M230.40M178.70M143.60M
Investing Cash Flow-130.62M-52.10M-93.30M-159.00M-51.20M-71.60M
Financing Cash Flow-169.57M-138.10M-107.00M300.00K-54.70M-62.20M

Betsson AB Technical Analysis

Technical Analysis SentimentPositive
Last Price98.15

Price Trends

50DMA94.87Positive
100DMA92.32Positive
200DMA92.34Positive

Market Momentum

MACD0.53Negative
RSI54.11Neutral
STOCH50.54Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BETS.B, the sentiment is Positive. The current price of 98.15 is above the 20-day moving average (MA) of 94.51, above the 50-day MA of 94.87, and above the 200-day MA of 92.34, indicating a bullish trend. The MACD of 0.53 indicates Negative momentum. The RSI at 54.11 is Neutral, neither overbought nor oversold. The STOCH value of 50.54 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BETS.B.

Betsson AB Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

SE:BETS.B against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
SE:BETS.BSE:BETS.B75OutperformSEK 13.00B10.5612.81%7.44%-0.47%-43.52%
SE:BETCOSE:BETCO68NeutralSEK 3.70B11.68――-1.57%22.64%
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
SE:ACROUDSE:ACROUD42NeutralSEK 111.93M-3.79-15.07%―17.97%93.95%
SE:FRACTLSE:FRACTL39UnderperformSEK 401.39M-17.32――-27.64%-147.01%

* General Sector Average

Performance Comparison

-50%-25%0%25%SE:BETS.BSE:ACROUDSE:GIGSE:BETCOSE:FRACTLSE:WSGDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
SE:BETS.B and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
SE:BETS.BBetsson AB Class B96.45-39.67-29.14%
SE:ACROUDAcroud AB0.09-0.06-41.61%
SE:GIGGiG Software PLC Shs Swedish Depository Receipt Repr 1 Sh3.30-2.40-42.11%
SE:BETCOBetter Collective A/S63.00-51.80-45.12%
SE:FRACTLFractal Gaming Group AB13.76-18.69-57.60%
SE:WSGWS WeSports Group AB73.581.141.57%

Betsson AB Corporate Events

Betsson Delivers Record Q3 Revenue but Sees Profitability Squeezed

Oct 22, 2026

Betsson AB reported record quarterly revenue of EUR 326.5 million for the third quarter of 2026, driven mainly by strong casino performance and a 40 percent surge in active B2C customers. Despite higher customer activity and deposits, profitability w...

Betsson to Present Third-Quarter 2026 Results on 22 October

Oct 8, 2026

Betsson AB will release its report for the third quarter of 2026 on 22 October at 07:30 a.m. CEST, followed by a presentation at 09:00 a.m. aimed at analysts, investors and media. The event, led by CEO Pontus Lindwall and CFO Martin Öhman, will...

Betsson Completes Acquisition of Rhino Entertainment’s Canadian Business and Tech Assets

Aug 3, 2026

Betsson AB has completed the acquisition of Rhino Entertainment Group’s B2C operations in Canada, including entities holding assets, licences, staff and operational capabilities for Ontario and the wider Canadian market. The deal also brings Rh...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 27, 2026