Adtraction Group AB (ADTR) AI Stock Analysis

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Adtraction Group AB

(Nasdaq OMX AB:ADTR)

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Rating:64Neutral

Price Target:SEK 45.00▲(6.13% Upside)

Action:reiterated

Date:11/07/26

The score is driven primarily by financial performance: a strong, debt-free balance sheet and solid free cash flow support resilience, but ongoing losses and negative ROE materially hold the rating back. Technical momentum is positive with the stock trading above key moving averages, though near-overbought RSI adds risk. Valuation benefits from a high dividend yield, but the negative P/E underscores the current lack of sustainable profitability.

Positive Factors

Debt-Free Balance SheetThe absence of meaningful debt reduces refinancing exposure and interest-related pressure, giving Adtraction greater flexibility to withstand weaker periods. Its solid equity base also provides support for continued operations and investment in the platform without relying heavily on external financing.

Negative Factors

Persistent Loss-Making ProfileNegative net income and slightly negative EBIT show that the core business is not yet consistently profitable after operating and other costs. Until earnings turn sustainably positive, cash generation may not translate into stronger shareholder returns or dependable reinvestment capacity.

Adtraction Group AB (ADTR) vs. iShares MSCI Sweden ETF (EWD)

Market Cap: SEK 704.14M
Dividend Yield: 5.19%
Average Volume (3M): 9,025
Price to Earnings (P/E): -132.5
Beta (1Y): -0.08
Revenue Growth: 13.93%
EPS Growth: 79.18%
Country: Sweden
Employees: 123
Sector: General
Sector Strength: 55
Industry: Advertising Agencies

Adtraction Group AB Business Overview & Revenue Model

Company Description

Based in Stockholm, Sweden, Adtraction Group AB is a European company founded in 2007 that specializes in building and operating a digital marketing platform. This innovative platform serves to bridge the gap between advertisers and a wide array of o...

How the Company Makes Money

Adtraction makes money primarily through performance-based affiliate marketing fees tied to measurable actions generated for advertisers via its publisher network. In a typical setup, an advertiser agrees to pay a commission for a defined outcome (mo...

Adtraction Group AB Financial Statement Overview

Summary

Mixed fundamentals: modest TTM revenue growth (+5.44%) and strong TTM operating/free cash flow (78.5M) with essentially no debt support financial stability, but profitability is weak (negative net income and slightly negative EBIT) and ROE is negative in 2023–TTM, indicating an uneven earnings profile.

Income Statement

46Neutral

Balance Sheet

78Positive

Cash Flow

74Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.34B	1.19B	1.20B	1.34B	925.66M	698.25M
Gross Profit	127.57M	231.60M	93.94M	118.73M	171.85M	131.15M
EBITDA	67.91M	54.93M	51.29M	75.25M	40.09M	35.07M
Net Income	-4.80M	-19.94M	-12.96M	-1.35M	20.02M	19.24M
Balance Sheet
Total Assets	486.82M	536.32M	591.05M	619.38M	381.25M	351.22M
Cash, Cash Equivalents and Short-Term Investments	135.13M	123.55M	107.08M	116.04M	141.98M	140.89M
Total Debt	0	0	0	0	0	25.28M
Total Liabilities	300.37M	325.22M	312.41M	304.25M	225.55M	219.39M
Stockholders Equity	187.28M	210.37M	276.47M	311.31M	150.88M	125.19M
Cash Flow
Free Cash Flow	78.50M	68.74M	49.56M	65.91M	37.96M	46.32M
Operating Cash Flow	78.50M	68.81M	52.22M	66.38M	38.20M	46.45M
Investing Cash Flow	-12.31M	-14.37M	-28.54M	-176.76M	-5.45M	-29.81M
Financing Cash Flow	-57.98M	-33.34M	-31.89M	85.61M	-34.02M	71.38M

Adtraction Group AB Technical Analysis

Technical Analysis SentimentPositive

Last Price42.40

Price Trends

50DMA39.14Positive

100DMA39.36Positive

200DMA36.14Positive

Market Momentum

MACD1.02Negative

RSI67.23Neutral

STOCH59.09Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:ADTR, the sentiment is Positive. The current price of 42.40 is above the 20-day moving average (MA) of 39.90, above the 50-day MA of 39.14, and above the 200-day MA of 36.14, indicating a bullish trend. The MACD of 1.02 indicates Negative momentum. The RSI at 67.23 is Neutral, neither overbought nor oversold. The STOCH value of 59.09 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:ADTR.

Adtraction Group AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (55)

Financial Indicators

SE:ADTR against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SE:UPSALE	82Outperform	SEK 451.27M	16.85	―	7.97%	11.34%	40.60%
SE:ADTR	64Neutral	SEK 707.46M	-132.50	―	5.19%	13.93%	79.18%
SE:CDON	58Neutral	SEK 511.19M	-6.29	―	―	7.12%	8.47%
SE:NYOR	57Neutral	SEK 376.61M	-24.23	-4.06%	―	3.01%	-146.93%
Sector *	55Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
SE:RAKE	51Neutral	SEK 89.09M	-0.66	―	―	-43.50%	96.29%
SE:BUSER	49Neutral	SEK 144.85M	-1.59	―	―	-19.34%	-1.24%

* General Sector Average

Performance Comparison

SE:ADTR and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
SE:ADTR	Adtraction Group AB	42.40	17.58	70.84%
SE:NYOR	TradeDoubler AB	6.90	0.32	4.86%
SE:UPSALE	Upsales Technology AB	27.30	-3.05	-10.04%
SE:RAKE	Raketech Group Holding Plc	1.90	-0.15	-7.09%
SE:CDON	CDON AB	44.60	-24.40	-35.36%
SE:BUSER	Bambuser AB	18.90	6.04	46.97%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 07, 2026

Adtraction Group AB AI Stock Analysis