Adtraction Group AB (ADTR) AI Stock Analysis

Adtraction Group AB

(Nasdaq OMX AB:ADTR)

Select Model

Rating:65Neutral

Price Target:SEK 43.00▲(8.31% Upside)

Action:reiterated

Date:10/25/26

Adtraction Group's score of 65 is heavily anchored by its outstanding free cash flow and debt-free balance sheet, which securely fund a strong 5.24% dividend yield. However, the score is kept in check by secondary factors, including a lack of bottom-line profitability and largely neutral technical momentum.

Positive Factors

Strong cash generationStrong and improving operating and free cash flow gives Adtraction internal funding capacity despite reported losses. Durable cash conversion can support investment in its affiliate technology and network, preserve financial flexibility, and reduce reliance on external financing over the next several quarters.

Negative Factors

Persistent net lossesOngoing net losses show that cash generation has not yet translated into sustainable accounting profitability. Negative operating profit limits retained earnings, constrains the ability to reinvest from earnings, and leaves the business more exposed if revenue growth does not improve its cost structure.

Adtraction Group AB (ADTR) vs. iShares MSCI Sweden ETF (EWD)

Market Cap: SEK 659.30M
Dividend Yield: 5.54%
Average Volume (3M): 6,345
Price to Earnings (P/E): -48.4
Beta (1Y): -0.09
Revenue Growth: 7.51%
EPS Growth: 41.20%
Country: Sweden
Employees: 123
Sector: General
Sector Strength: 55
Industry: Advertising Agencies

Adtraction Group AB Business Overview & Revenue Model

Company Description

Based in Stockholm, Sweden, Adtraction Group AB is a European company founded in 2007 that specializes in building and operating a digital marketing platform. This innovative platform serves to bridge the gap between advertisers and a wide array of o...

How the Company Makes Money

Adtraction makes money primarily through performance-based affiliate marketing fees tied to measurable actions generated for advertisers via its publisher network. In a typical setup, an advertiser agrees to pay a commission for a defined outcome (mo...

Adtraction Group AB Financial Statement Overview

Summary

Financial performance is supported by exceptional cash flow generation and a pristine, zero-debt balance sheet. However, it is constrained by ongoing accounting net losses and a shrinking equity base.

Income Statement

45Neutral

Balance Sheet

75Positive

Cash Flow

90Very Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.27B	1.19B	1.20B	1.34B	925.66M	698.25M
Gross Profit	180.39M	231.60M	93.94M	118.73M	171.85M	131.15M
EBITDA	60.11M	54.93M	51.29M	75.25M	40.09M	35.07M
Net Income	-13.05M	-19.94M	-12.96M	-1.35M	20.02M	19.24M
Balance Sheet
Total Assets	454.44M	536.32M	591.05M	619.38M	381.25M	351.22M
Cash, Cash Equivalents and Short-Term Investments	112.39M	123.55M	107.08M	116.04M	141.98M	140.89M
Total Debt	0	0	0	0	0	25.28M
Total Liabilities	272.74M	325.22M	312.41M	304.25M	225.55M	219.39M
Stockholders Equity	182.55M	210.37M	276.47M	311.31M	150.88M	125.19M
Cash Flow
Free Cash Flow	76.99M	68.74M	49.56M	65.91M	37.96M	46.32M
Operating Cash Flow	77.06M	68.81M	52.22M	66.38M	38.20M	46.45M
Investing Cash Flow	-13.57M	-14.37M	-28.54M	-176.76M	-5.45M	-29.81M
Financing Cash Flow	-54.03M	-33.34M	-31.89M	85.61M	-34.02M	71.38M

Adtraction Group AB Technical Analysis

Technical Analysis SentimentPositive

Last Price39.70

Price Trends

50DMA38.74Positive

100DMA39.14Positive

200DMA35.68Positive

Market Momentum

MACD0.10Negative

RSI59.00Neutral

STOCH26.67Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:ADTR, the sentiment is Positive. The current price of 39.70 is above the 20-day moving average (MA) of 38.62, above the 50-day MA of 38.74, and above the 200-day MA of 35.68, indicating a bullish trend. The MACD of 0.10 indicates Negative momentum. The RSI at 59.00 is Neutral, neither overbought nor oversold. The STOCH value of 26.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:ADTR.

Adtraction Group AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (55)

Financial Indicators

SE:ADTR against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SE:UPSALE	82Outperform	SEK 463.06M	16.54	―	8.11%	11.34%	40.60%
SE:ADTR	65Neutral	SEK 649.34M	-48.41	―	5.54%	7.51%	41.20%
SE:CDON	58Neutral	SEK 528.08M	-6.77	―	―	7.12%	8.47%
SE:NYOR	58Neutral	SEK 353.00M	-24.23	-4.06%	―	2.62%	-235.03%
Sector *	55Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
SE:RAKE	51Neutral	SEK 90.90M	-0.71	―	―	-43.50%	96.29%
SE:BUSER	49Neutral	SEK 158.53M	-1.55	―	―	-19.34%	-1.24%

* General Sector Average

Performance Comparison

SE:ADTR and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
SE:ADTR	Adtraction Group AB	39.70	14.41	56.98%
SE:NYOR	TradeDoubler AB	6.26	-0.64	-9.28%
SE:UPSALE	Upsales Technology AB	26.80	-4.03	-13.07%
SE:RAKE	Raketech Group Holding Plc	2.01	-0.44	-17.96%
SE:CDON	CDON AB	48.00	-12.00	-20.00%
SE:BUSER	Bambuser AB	18.50	2.24	13.78%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 24, 2026

Adtraction Group AB AI Stock Analysis