Adtraction Group AB (ADTR) AI Stock Analysis

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Adtraction Group AB

(Nasdaq OMX AB:ADTR)

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Rating:67Neutral

Price Target:SEK 47.00▲(10.59% Upside)

Action:reiterated

Date:11/05/26

The overall score of 67 reflects a company with a solid financial foundation and positive momentum, tempered by current unprofitability. The most significant strengths are the debt-free balance sheet and robust cash flow generation, which support a high dividend yield. The stock's bullish technical trend is encouraging, but the overbought RSI and negative P/E ratio introduce caution. The recent return to revenue growth and narrowing losses suggest a potential turnaround is underway.

Positive Factors

Cash GenerationStrong and improving operating and free cash flow gives Adtraction internal funding capacity for operations, technology, and measured expansion. Cash generation also provides resilience during weaker earnings periods, while the close relationship between free cash flow and net income indicates sound cash conversion.

Negative Factors

Persistent Net LossesContinued net losses show that the current revenue base is not yet producing durable bottom-line profitability. This weakens returns on capital and limits internally generated earnings available for reinvestment, making sustained improvement in operating economics important over the next several quarters.

Adtraction Group AB (ADTR) vs. iShares MSCI Sweden ETF (EWD)

Market Cap: SEK 705.80M
Dividend Yield: 5.18%
Average Volume (3M): 8,135
Price to Earnings (P/E): -132.8
Beta (1Y): -0.08
Revenue Growth: 13.93%
EPS Growth: 79.18%
Country: Sweden
Employees: 123
Sector: General
Sector Strength: 55
Industry: Advertising Agencies

Adtraction Group AB Business Overview & Revenue Model

Company Description

Based in Stockholm, Sweden, Adtraction Group AB is a European company founded in 2007 that specializes in building and operating a digital marketing platform. This innovative platform serves to bridge the gap between advertisers and a wide array of o...

How the Company Makes Money

Adtraction makes money primarily through performance-based affiliate marketing fees tied to measurable actions generated for advertisers via its publisher network. In a typical setup, an advertiser agrees to pay a commission for a defined outcome (mo...

Adtraction Group AB Financial Statement Overview

Summary

Financial performance is mixed but improving. Revenue growth has resumed (+4.2% TTM) and margins are recovering, though the company remains unprofitable. This is offset by a debt-free balance sheet (Score 78) and strong, consistent cash flow generation (Score 85), which provide significant stability.

Income Statement

45Neutral

Balance Sheet

78Positive

Cash Flow

85Very Positive

Financial statement breakdown
Breakdown	TTM	Dec 2025	Dec 2024	Dec 2023	Dec 2022	Dec 2021
Income Statement
Total Revenue	1.27B	1.19B	1.20B	1.34B	925.66M	698.25M
Gross Profit	180.39M	231.60M	93.94M	118.73M	171.85M	131.15M
EBITDA	60.11M	54.93M	51.29M	75.25M	40.09M	35.07M
Net Income	-13.05M	-19.94M	-12.96M	-1.35M	20.02M	19.24M
Balance Sheet
Total Assets	454.44M	536.32M	591.05M	619.38M	381.25M	351.22M
Cash, Cash Equivalents and Short-Term Investments	112.39M	123.55M	107.08M	116.04M	141.98M	140.89M
Total Debt	0	0	0	0	0	25.28M
Total Liabilities	272.74M	325.22M	312.41M	304.25M	225.55M	219.39M
Stockholders Equity	182.55M	210.37M	276.47M	311.31M	150.88M	125.19M
Cash Flow
Free Cash Flow	76.99M	68.74M	49.56M	65.91M	37.96M	46.32M
Operating Cash Flow	77.06M	68.81M	52.22M	66.38M	38.20M	46.45M
Investing Cash Flow	-13.57M	-14.37M	-28.54M	-176.76M	-5.45M	-29.81M
Financing Cash Flow	-54.03M	-33.34M	-31.89M	85.61M	-34.02M	71.38M

Adtraction Group AB Technical Analysis

Technical Analysis SentimentPositive

Last Price42.50

Price Trends

50DMA38.89Positive

100DMA39.26Positive

200DMA35.88Positive

Market Momentum

MACD0.68Negative

RSI70.81Negative

STOCH73.40Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:ADTR, the sentiment is Positive. The current price of 42.50 is above the 20-day moving average (MA) of 39.09, above the 50-day MA of 38.89, and above the 200-day MA of 35.88, indicating a bullish trend. The MACD of 0.68 indicates Negative momentum. The RSI at 70.81 is Negative, neither overbought nor oversold. The STOCH value of 73.40 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:ADTR.

Adtraction Group AB Peers Comparison

Overall Rating

UnderperformOutperform

Sector (55)

Financial Indicators

SE:ADTR against its peers
Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
SE:UPSALE	82Outperform	SEK 446.22M	16.30	―	8.24%	11.34%	40.60%
SE:ADTR	67Neutral	SEK 714.11M	-132.81	―	5.18%	13.93%	79.18%
SE:CDON	58Neutral	SEK 517.95M	-7.05	―	―	7.12%	8.47%
SE:NYOR	57Neutral	SEK 372.12M	-24.23	-4.06%	―	3.01%	-146.93%
Sector *	55Neutral	$6.65B	3.83	-15.92%	6.20%	10.91%	7.18%
SE:RAKE	51Neutral	SEK 90.45M	-0.68	―	―	-43.50%	96.29%
SE:BUSER	49Neutral	SEK 148.07M	-1.50	―	―	-19.34%	-1.24%

* General Sector Average

Performance Comparison

SE:ADTR and its peers over the selected period
Ticker	Company Name	Price	Change	% Change
SE:ADTR	Adtraction Group AB	42.50	17.77	71.89%
SE:NYOR	TradeDoubler AB	6.58	-0.20	-2.94%
SE:UPSALE	Upsales Technology AB	26.40	-3.27	-11.02%
SE:RAKE	Raketech Group Holding Plc	1.95	-0.14	-6.94%
SE:CDON	CDON AB	50.00	-15.00	-23.08%
SE:BUSER	Bambuser AB	17.80	2.47	16.11%

Glossary

BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 05, 2026

Adtraction Group AB AI Stock Analysis