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Operating Expense Breakdown
A detailed split of costs like sales & marketing, general & administrative, operations, and R&D, showing where Sunrun is investing or spending to grow. Helps assess cost efficiency, the trade-off between growth spending and path to profitability, and where management can trim or reallocate expenses.Massive one‑time goodwill impairments and the drop to zero amortization have materially distorted GAAP OPEX—treat those as non‑cash noise. Beneath that, S&M pulled back from earlier peaks but then spikes in late‑2025 align with the company’s push to scale a larger direct salesforce (management hired 1,000+ reps), while R&D stays immaterial and G&A drifts up with scale. Management’s narrative: deliberate S&M reinvestment to restore volumes and cash generation; focus on cash flow and unit creation costs, not headline OPEX swings.
Date | Sales and Marketing | Research and Development | General and Administrative | Goodwill Impairment | Amortization |
|---|---|---|---|---|---|
Jun 30, 2026 | $190.68M | $10.23M | $92.52M | $0.00 | $0.00 |
Mar 31, 2026 | $178.53M | $10.14M | $74.64M | $0.00 | $0.00 |
Dec 31, 2025 | $246.00M | $8.80M | $83.20M | $0.00 | $0.00 |
Sep 30, 2025 | $164.80M | $9.27M | $65.55M | $0.00 | $0.00 |
Jun 30, 2025 | $152.46M | $8.06M | $71.54M | $0.00 | $0.00 |
Mar 31, 2025 | $145.99M | $9.98M | $57.76M | $0.00 | $0.00 |
Dec 31, 2024 | $150.75M | $8.79M | $72.05M | $3.12B | $0.00 |
Sep 30, 2024 | $162.49M | $8.18M | $60.59M | $0.00 | $0.00 |
Jun 30, 2024 | $151.66M | $10.24M | $61.23M | $0.00 | $0.00 |
Mar 31, 2024 | $152.26M | $12.09M | $51.27M | $0.00 | $0.00 |