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Sunrun (RUN)
NASDAQ:RUN
US Market
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Sunrun (RUN) Contracted Subscriber Value

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Contracted Subscriber Value

The expected revenue value tied to an individual subscriber’s contract (often expressed as lifetime or present value per customer). Reveals how much revenue each customer contributes, impacts payback periods and financing needs, and helps compare profitability across customer types.
Contracted subscriber value trended up through 2025, dipped modestly late that year, then jumped sharply in Q1 2026—consistent with a mix shift to larger, storage‑attached systems and better pricing. Management’s call confirms higher average system size, a rising storage attach rate and outsized direct‑sales momentum, which lift per‑subscriber economics and support cash‑generation goals. Caveat: elevated creation costs and near‑term tax‑equity/affiliate volatility could compress realized margins, so watch unit profitability and financing spreads as volumes scale.
Date
Contracted Subscriber Value
Jun 30, 2026
$55.03K
Mar 31, 2026
$55.46K
Dec 31, 2025
$47.99K
Sep 30, 2025
$48.51K
Jun 30, 2025
$49.92K
Mar 31, 2025
$48.73K
Dec 31, 2024
$48.27K
Sep 30, 2024
$44.55K
Jun 30, 2024
$41.87K
Mar 31, 2024
$42.87K