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Per Vehicle Returns
Measures profitability on a per vehicle basis, highlighting how effectively Rivian converts sales into profit and its pricing strategy's impact on the bottom line.
Revenue per vehicle has risen sharply since R2 started shipping, driven largely by high‑margin software/services and H1 regulatory/tariff benefits, but gross profit per vehicle remains volatile—moved from deep 2022 losses to small positives in recent quarters only to dip again with ramp costs. Net profit per vehicle is still meaningfully negative, underscoring that scale and sustained margin mix (not one‑offs) are required to reach profitability. Management’s call that automotive gross will be positive at 2026 exit matters, but watch Q3 ramp pressure and the pullback of credits in H2.
RIVN Per Vehicle Returns
| Date | Revenue Per Vehicle | Gross Profit Per Vehicle | Net Profit Per Vehicle |
|---|---|---|---|
| Sep 30, 2026 | $111.96K | $9144.00 | -$47.12K |
| Jun 30, 2026 | $135.97K | $14.68K | -$68.64K |
| Mar 31, 2026 | $133.24K | $11.48K | -$40.13K |
| Dec 31, 2025 | $131.97K | $12.31K | -$82.50K |
| Sep 30, 2025 | $118.02K | $1818.00 | -$88.33K |
| Jun 30, 2025 | $122.22K | -$19.32K | -$104.59K |
| Mar 31, 2025 | $143.52K | $23.84K | -$62.62K |
| Dec 31, 2024 | $122.26K | $11.99K | -$52.17K |
| Sep 30, 2024 | $87.24K | -$39.13K | -$116.69K |
| Jun 30, 2024 | $83.97K | -$32.70K | -$105.66K |
| Mar 31, 2024 | $88.61K | -$38.78K | -$106.42K |
| Dec 31, 2023 | $94.12K | -$43.37K | -$108.86K |
| Sep 30, 2023 | $85.90K | -$30.65K | -$87.83K |
| Jun 30, 2023 | $88.69K | -$32.59K | -$94.54K |
| Mar 31, 2023 | $83.19K | -$67.33K | -$169.77K |
| Dec 31, 2022 | $82.32K | -$124.16K | -$213.93K |
| Sep 30, 2022 | $81.41K | -$139.28K | -$261.85K |
| Jun 30, 2022 | $81.49K | -$157.60K | -$383.25K |
| Mar 31, 2022 | $77.42K | -$409.13K | -$1.30M |