Reed's stock analysis
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Reed's (REED) Stock Price & Analysis
REED Stock Chart & Stats
- Day’s Range
- $1.87 - $2.38
- 52-Week Range
- $0.33 - $7.35
- Previous Close
- $2.03
- Volume
- N/A
- Average Volume (3M)
- 2.29M
- Market Cap
- $24.07M
- Enterprise Value
- $15.85M
- Total Cash (Recent Filing)
- $2.41M
- Total Debt (Recent Filing)
- $822.00K
- Price to Earnings (P/E)
- ―
- Beta
- 0.43
- Next Earnings
- Mar 30, 2027 (Est.)
- EPS Estimate
- -0.18
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Gross Margin Improvement
The sharp year-over-year margin improvement indicates progress in pricing, promotion management, and product economics. If maintained, stronger gross profit conversion can support reinvestment in distribution and marketing while reducing the operating losses that have weakened the business.
Broader Retail Distribution
A larger retail footprint expands the company’s access to consumers and creates a broader platform for existing brands and future launches. New placements and reengagement with national and regional accounts could provide a durable foundation for volume recovery over coming quarters.
New Capital And Loan Extension
The equity raise provides working capital and satisfied a credit-agreement contribution requirement, while the extended loan maturity gives management more time to execute its turnaround. Together, these actions improve near-term funding capacity and operational continuity.
Bears Say
Persistent Revenue Contraction
Declining sales show that margin and cost improvements have not yet translated into top-line momentum. Lower recurring customer volumes can weaken operating leverage, reduce brand visibility, and make it harder for the expanded retail footprint to generate sustainable growth.
Deep Operating Losses And Cash Burn
Large recurring losses and negative cash generation indicate that the core business is not yet self-funding. Continued burn can consume recently raised capital, constrain investment in growth, and leave the company dependent on further financing to sustain operations.
Balance-sheet And Covenant Pressure
Negative equity reduces financial flexibility and signals a fragile capital structure, while the lender’s liquidity requirement increases execution pressure. The combination may restrict capital allocation and heighten refinancing or default risk if operating performance does not improve.
Reed's News
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Company Description
Reed's
Reed's, Inc. (symbol: REED) operates as a manufacturer and distributor of premium, all-natural handcrafted beverages. These artisanal concoctions, part of the craft specialty foods sector, are available across a wide geographical footprint, spanning the United States, Canada, Asia, Europe, Australia, and South America. The company's product line features Reed's craft ginger beers, genuine ginger ales, and ready-to-drink selections, alongside Virgil's artisanal sodas, ginger candy, and a broader array of ginger-infused drinks, all primarily marketed under the Reed's brand. Reed's offerings reach consumers through a diverse sales network, including natural and gourmet food establishments, major grocery retailers, mass merchants, club stores, convenience and drug stores, liquor stores, institutional cafeterias, and on-premise dining and bar venues. Distribution is facilitated via third-party distributors, independent partners, and direct-to-store channels. Beyond its core distribution, the company also engages in significant international exports to specific markets such as France, the United Kingdom, South Africa, various Caribbean nations, Spain, the Philippines, and Israel, as well as broader regions in Australia, Asia, Europe, and South America. Founded in 1987, the enterprise was originally incorporated as Original Beverage Corporation, later adopting the Reed's, Inc. name in 2001. Its corporate headquarters are situated in Norwalk, Connecticut.
- Sector
- Consumerdefensive
- Industry
- Beverages - Non-Alcoholic
- CEO
- Neal Cohane
- Employees
- 44
- Website
- drinkreeds.com
- Address
- 201 Merritt 7 Corporate Park, Norwalk, CT, 06851, US
Reed's (REED) Earnings & Revenues
REED Earnings Call
Earnings Call SentimentPositive
The call was cautiously optimistic. Management reported meaningful year-over-year improvement in gross margin, gross profit, operating expenses, net loss, EBITDA loss, operating cash use, and logistics efficiency, while also strengthening the balance sheet, expanding retail distribution, and advancing marketing and product innovation initiatives. However, net sales declined due to lower recurring national-customer volumes, the company remains loss-making, cash was substantially lower than at year-end, and management acknowledged that considerable work remains to restore top-line growth.
View all REED earnings summariesTechnical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 0 | 7 |
| Technical Analysis | 3 | 0 | 7 |
| Moving Averages | 12 | 0 | 0 |









