Reed's (REED) Total Cases

Measures the total number of beverage cases sold or shipped over a period, reflecting underlying unit demand and growth. Tracks seasonality and capacity or fulfillment constraints, and indicates whether revenue increases are driven by higher volume or by price and mix changes.

Total Cases have shifted down from 2021–22 peaks to a volatile mid‑400s run rate in 2024–25, with recurring Q2 bumps but no sustained recovery—evidence of lost volume from national customers and execution issues. Management’s logistics and SG&A cuts have lowered per‑case delivery costs and eased cash strain, but inventory write‑offs and weak placements mean case counts won’t rebound without better in‑store velocity, distribution gains and successful new product launches.