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Total Weekly Active Unique Users
Counts unique users who engage at least once per week, reflecting audience breadth and stickiness beyond daily visitors; stronger WAU supports higher long-term ad inventory and platform relevance.WAU has accelerated markedly since 2023—roughly doubling by early‑2026—signaling that product and ML initiatives (search, Answers, new ad formats) are driving real engagement gains and expanding ad inventory, which underpins the strong ARPU and revenue acceleration management is reporting. That momentum supports the bullish guide and buyback plans, but monetization of newer surfaces is still nascent and rising AI/bot risks plus mixed onboarding experiments mean Reddit will likely keep investing to protect retention and content quality; a reporting change in Q3 will also affect comparability.
Date | Total Weekly Active Unique Users |
|---|---|
Jun 30, 2026 | 514.60M |
Mar 31, 2026 | 493.10M |
Dec 31, 2025 | 471.60M |
Sep 30, 2025 | 443.80M |
Jun 30, 2025 | 416.40M |
Mar 31, 2025 | 401.30M |
Dec 31, 2024 | 379.40M |
Sep 30, 2024 | 365.40M |
Jun 30, 2024 | 342.30M |
Mar 31, 2024 | 306.20M |