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Direct Subscription Customers
Totals customers buying subscription products directly. An expanding customer base indicates broader market adoption and more upsell opportunities; a stagnant or shrinking count can signal churn or limited reach even if revenue per customer rises.Customer count has steadily declined since peaking in 2022, even as LiveRamp reports accelerating ARR, rising subscription revenue and more million‑dollar customers—a sign of base consolidation and higher ARPU from usage‑based pricing and enterprise wins. That improves revenue quality but increases concentration risk; the key for investors is whether net retention and ARR per customer sustain growth as platform migration and margin pressures resolve, or if churn among smaller accounts will blunt expansion.
Date | Direct Subscription Customers |
|---|---|
Jun 30, 2026 | 845.00 |
Mar 31, 2026 | 846.00 |
Dec 31, 2025 | 849.00 |
Sep 30, 2025 | 834.00 |
Jun 30, 2025 | 835.00 |
Mar 31, 2025 | 840.00 |
Dec 31, 2024 | 865.00 |
Sep 30, 2024 | 885.00 |
Jun 30, 2024 | 900.00 |
Mar 31, 2024 | 900.00 |