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Average Payer Conversion
Shows the percentage of active users who make purchases, offering a view into the company’s success in converting engagement into revenue.Playtika’s payer conversion has steadily improved and accelerated since mid‑2024, indicating the D2C push and SuperPlay/casual-title mix are converting more users into spenders. That higher conversion helps explain rising ARPDAU and record free cash flow even as DAU softened, improving revenue quality. Caveat: the improvement depends on continued SuperPlay/new-title performance and front‑loaded marketing (Q1) plus earn‑out cash and GAAP volatility—if DAU or new launches falter, conversion gains may not sustain top‑line momentum.
Date | Average Payer Conversion |
|---|---|
Jun 30, 2026 | 4.60 |
Mar 31, 2026 | 4.50 |
Dec 31, 2025 | 4.50 |
Sep 30, 2025 | 4.30 |
Jun 30, 2025 | 4.30 |
Mar 31, 2025 | 4.30 |
Dec 31, 2024 | 4.20 |
Sep 30, 2024 | 4.00 |
Jun 30, 2024 | 3.70 |
Mar 31, 2024 | 3.50 |