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Playtika Holding (PLTK)
NASDAQ:PLTK
US Market
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Playtika Holding (PLTK) Average MAUs

766 Followers

Average MAUs

Indicates the average number of monthly active users, revealing trends in user growth, retention, and the platform’s ability to attract and keep users over time.
MAUs exhibit clear seasonality and a gradual drift down from pandemic highs, with a notable trough in late‑2025 followed by a rebound in Q1‑2026—likely tied to front‑loaded marketing and SuperPlay momentum. Management’s stronger ARPDAU and rapid D2C scaling have insulated revenue despite MAU volatility, but falling DAUs and social‑casino declines signal user‑quality risk; durable growth requires sustained retention and successful new‑game ramps rather than temporary marketing spikes, especially while cash is being conserved to fund the SuperPlay earn‑out.
Date
Average MAUs
Jun 30, 2026
24.80M
Mar 31, 2026
30.10M
Dec 31, 2025
25.10M
Sep 30, 2025
26.40M
Jun 30, 2025
30.00M
Mar 31, 2025
31.80M
Dec 31, 2024
29.10M
Sep 30, 2024
26.40M
Jun 30, 2024
27.70M
Mar 31, 2024
32.80M