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GrabAGun Digital Holdings
(NYSE:PEW)
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Rating:48Neutral
Price Target:
$2.00
▼(-15.25% Downside)
Action:Reiterated
Date:08/17/26
The score is held back primarily by weak cash generation and ongoing losses despite strong revenue growth, with only neutral technical momentum. Conservative leverage and recent positive governance/executive updates provide partial support, but valuation remains constrained by negative earnings.
Positive Factors
Revenue Scale-Up
Revenue expansion to about $96.4M in 2025 indicates the platform is gaining scale and reaching more customers in its core category. If this higher volume persists, it can improve purchasing leverage and spread fixed operating costs, although margin conversion remains unresolved.
Negative Factors
Weak Profitability
The sharp revenue increase has not yet translated into sustainable earnings. A modest gross margin leaves limited room to absorb fulfillment, operating, and compliance costs, while negative EBITDA and net income reduce internally generated funding for growth and make profitability improvement essential.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Scale-Up
Revenue expansion to about $96.4M in 2025 indicates the platform is gaining scale and reaching more customers in its core category. If this higher volume persists, it can improve purchasing leverage and spread fixed operating costs, although margin conversion remains unresolved.
Read all positive factors
GrabAGun Digital Holdings (PEW) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$54.89M
Dividend YieldN/A
Average Volume (3M)197.68K
Price to Earnings (P/E)―
Beta (1Y)0.55
Revenue GrowthN/A
EPS Growth98.87%
CountryUS
Employees50
SectorIndustrials
Sector Strength72
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.25
Shares Outstanding29,513,437
10 Day Avg. Volume228,936
30 Day Avg. Volume197,684
Financial Highlights & Ratios
PEG Ratio0.22
Price to Book (P/B)0.83
Price to Sales (P/S)0.93
P/FCF Ratio-10.10
Enterprise Value/Market Cap-0.41
Enterprise Value/Revenue-0.22
Enterprise Value/Gross Profit-1.75
Enterprise Value/Ebitda3.42
Forecast
1Y Price Target
$5.00Price Target Upside111.86% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering1
EPS Forecast (FY)-0.22
Revenue Forecast (FY)$102.60M
GrabAGun Digital Holdings Business Overview & Revenue Model
Company Description
GrabAGun Digital Holdings Inc. operates an online retail platform specializing in the sale of firearms, ammunition, and their associated accessories. The company further offers a diverse selection of products catering to outdoor enthusiasts. Its p...
How the Company Makes Money
The company primarily makes money by generating revenue from e-commerce sales made through its online storefront. Key revenue streams include (1) direct product sales of firearms, ammunition, and shooting-related accessories/gear, where earnings a...
GrabAGun Digital Holdings Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
63
Positive
Cash Flow
35
Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 101.04M | 96.45M | 93.12M | 0.00 | 475.18K | 0.00 |
| Gross Profit | 12.85M | 11.33M | 9.71M | 0.00 | -241.00K | 0.00 |
| EBITDA | -6.57M | -2.48M | 4.42M | 414.50K | -6.20M | 3.73M |
| Net Income | -6.90M | -2.51M | 4.51M | 414.50K | -6.98M | 3.73M |
Balance Sheet | ||||||
| Total Assets | 121.72M | 131.26M | 13.70M | 172.59M | 4.22M | 1.02M |
| Cash, Cash Equivalents and Short-Term Investments | 97.51M | 110.39M | 7.89M | 1.29M | 2.33M | 399.40K |
| Total Debt | 8.20M | 6.93M | 630.00K | 0.00 | 299.04K | 0.00 |
| Total Liabilities | 19.16M | 23.66M | 12.31M | 6.16M | 814.25K | 155.81K |
| Stockholders Equity | 102.56M | 107.60M | 1.39M | 166.44M | 3.40M | 860.50K |
Cash Flow | ||||||
| Free Cash Flow | -20.02M | -8.89M | -2.30M | -680.87K | -7.59M | -973.48K |
| Operating Cash Flow | -8.77M | -417.00K | -2.30M | -680.87K | -6.03M | -973.48K |
| Investing Cash Flow | -12.13M | -8.98M | 2.00M | -170.00M | -1.55M | -172.50M |
| Financing Cash Flow | 110.52M | 111.91M | -85.72K | 171.97M | 9.52M | 174.31M |
GrabAGun Digital Holdings Technical Analysis
Negative
2.36
Price Trends
2.31
Negative
2.44
Negative
2.73
Negative
Market Momentum
-0.11
Positive
24.12
Positive
5.13
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PEW, the sentiment is Negative. The current price of 2.36 is above the 20-day moving average (MA) of 2.07, above the 50-day MA of 2.31, and below the 200-day MA of 2.73, indicating a bearish trend. The MACD of -0.11 indicates Positive momentum. The RSI at 24.12 is Positive, neither overbought nor oversold. The STOCH value of 5.13 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PEW.
GrabAGun Digital Holdings Risk Analysis
GrabAGun Digital Holdings disclosed 34 risk factors in its most recent earnings report. GrabAGun Digital Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
GrabAGun Digital Holdings Peers Comparison
UnderperformOutperform
Sector (63)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | $3.29B | 8.74 | 18.38% | 1.08% | 3.68% | 12.68% | |
63 Neutral | $10.79B | 15.43 | 7.44% | 2.01% | 2.89% | -14.66% | |
55 Neutral | $12.15B | 14.39 | 14.99% | 3.63% | 53.54% | -35.49% | |
51 Neutral | $43.06M | -0.91 | -26.33% | ― | 0.84% | -26.47% | |
48 Neutral | $54.89M | -7.61 | -6.55% | ― | ― | 98.87% |
* Industrials Sector Average
PEW
GrabAGun Digital Holdings
1.86
-2.77
-59.83%
DKS
Dick's Sporting Goods
136.65
-86.90
-38.87%
SPWH
Sportsman's Warehouse
1.10
-1.68
-60.43%
ASO
Academy Sports and Outdoors
53.49
1.21
2.32%
GrabAGun Digital Holdings Corporate Events
Executive/Board Changes
GrabAGun Digital Holdings CFO Resigns and Retires
Neutral
Sep 3, 2026
GrabAGun Digital Holdings Inc. announced that Chief Financial Officer Justin Hilty resigned effective August 14, 2026 and retired from the company effective September 1, 2026, at which point his employment formally ended under a Separation Agreeme...
Executive/Board Changes
GrabAGun Digital Appoints New Chief Financial Officer
Positive
Aug 13, 2026
GrabAGun Digital Holdings Inc., an online retailer and platform provider for the firearms, ammunition and outdoor industry, announced on August 13, 2026, that co-founder and long-time Chief Financial Officer Justin Hilty will retire from his CFO, ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.