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ProSiebenSat.1 Media SE (PBSFY)
OTHER OTC:PBSFY
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ProSiebenSat.1 Media SE (PBSFY) AI Stock Analysis

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PBSFY

ProSiebenSat.1 Media SE

(OTC:PBSFY)

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Neutral 57 (OpenAI - 4o)
Rating:57Neutral
Price Target:
$2.50
▲(47.93% Upside)
ProSiebenSat.1 Media SE's overall stock score reflects a challenging environment with mixed financial performance and valuation concerns. Strong cash flow management and strategic initiatives in digital streaming provide some optimism, but the negative P/E ratio and struggles in traditional advertising weigh heavily. Technical indicators suggest limited momentum, contributing to a cautious outlook.

ProSiebenSat.1 Media SE (PBSFY) vs. SPDR S&P 500 ETF (SPY)

ProSiebenSat.1 Media SE Business Overview & Revenue Model

Company DescriptionProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. It operates through three segments: Entertainment, Dating & Video, and Commerce & Ventures. The Entertainment segment operates free TV stations and digital paltforms, such as SAT.1, ProSieben, Kabel Eins, sixx, SAT.1 Gold, ProSieben MAXX, and Kabel Eins Doku, as well as distributes ProSiebenSat.1 HD stations. This segment is also involved in operating Marktguru and wetter.com; commercial websites; production and distribution programming portfolio, including entertainment, reality, and factual formats, as well as TV series, TV movies, and digital content; and operates Studio71, which offers digital content and web productions covering branded content, original production, content distribution, influencer products, and creator management. The Dating & Video segment engages in online matchmaking services for social dating and entertainment under the Parship, ElitePartner, eHarmony, LOVOO help singles brand names. This segment also provides video-based social dating and entertainment applications, such as MeetMe, Skout, Tagged, and GROWLr content for users. The Commerce & Ventures segment engages in the consumer advice, experiences, and beauty and lifestyle businesses; and offers individual tailored support services for development of companies. ProSiebenSat.1 Media SE was founded in 1984 and is headquartered in Unterföhring, Germany.
How the Company Makes MoneyProSiebenSat.1 Media SE generates revenue primarily through advertising sales, which accounts for a significant portion of its income. The company's television channels attract a wide audience, enabling it to sell advertising space to various brands. Additionally, the company earns revenue from subscription services, particularly through its streaming platforms, where users pay for access to exclusive content. Another key revenue stream comes from the production and distribution of television shows and movies, both domestically and internationally. Partnerships with other media companies and digital platforms enhance its content distribution and advertising reach, further contributing to its earnings. The company's strategic investments in digital ventures also provide opportunities for growth and diversification of revenue sources.

ProSiebenSat.1 Media SE Earnings Call Summary

Earnings Call Date:Jul 31, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 13, 2025
Earnings Call Sentiment Neutral
The earnings call presented a mixed picture with notable growth in digital streaming and strategic financial extensions, but significant challenges in traditional advertising and content segments. The operational progress and strategic initiatives offer optimism, yet the financial figures reflect ongoing struggles in the core advertising business.
Q2-2025 Updates
Positive Updates
Strong Growth in Joyn AVoD Revenues
Joyn AVoD revenues grew substantially by 62% year-over-year in Q2 2025, demonstrating strong user and viewing time growth.
Positive Audience Share Development
Significant growth in audience market shares for major channels ProSieben, Sat.1, and Kabel Eins, supported by popular formats and sports broadcasting.
Successful Extension of Senior Credit Facility
Extension of EUR 1.25 billion senior facility agreement from 2027 to 2029 at attractive terms, securing long-term financial stability.
Commerce & Ventures Segment Growth
The segment grew by an impressive 23% in Q2 2025 and by 16% in the first half of the year, highlighting strong organic growth.
Substantial Tax Benefits from Corporate Restructuring
Expected recognition of a deferred tax income of EUR 125 million in Q3 2025, with positive cash flow effects totaling EUR 110 million until 2029.
Negative Updates
Decline in Group Revenues and Adjusted EBITDA
Group revenues declined by 7% in Q2 and 4% in H1 2025. Adjusted EBITDA declined by 40% in both periods, largely due to lower advertising revenues and the sale of Verivox.
Weak Performance in TV Advertising
Entertainment advertising DACH revenues declined by 10% in Q2 2025, attributed to weak TV advertising business performance.
Challenges in Dating & Video Segment
Revenues in the Dating & Video segment declined by 27% in Q2 and 24% in H1 2025, due to negative consumer sentiment and currency headwinds.
Adjusted Net Income Decline
Adjusted net income decreased to EUR 14 million in Q2 and to EUR 0 million in H1 2025, impacted by revenue and adjusted EBITDA development.
Company Guidance
During the ProSiebenSat.1 Media SE Second Quarter 2025 Results Conference Call, key metrics and guidance were discussed. The company reported a 2% year-over-year decline in group revenues for the first half of 2025, amounting to EUR 1.695 billion, primarily due to a weak TV advertising market and the sale of Verivox. Adjusted EBITDA decreased by 40% to EUR 99 million in the same period. Despite these challenges, Joyn AVoD revenues grew significantly by 62% year-over-year in Q2, contributing to digital and smart advertising revenue growth of 2%. The company extended its senior facility agreement of EUR 1.25 billion until 2029. For the full year, ProSiebenSat.1 confirmed its revenue target of around EUR 3.85 billion, with adjusted EBITDA expected below the midpoint of the range due to ongoing difficulties in the high-margin TV advertising business. However, a recovery in the advertising market in the second half of the year is anticipated. The company expects to benefit from EUR 125 million in deferred tax income due to a merger within the group, impacting net income positively.

ProSiebenSat.1 Media SE Financial Statement Overview

Summary
ProSiebenSat.1 Media SE's financials show a mixed performance. The income statement reveals operational challenges with declining revenue and profitability, while the balance sheet indicates a stable yet leveraged position. Strong cash flow management is a significant strength, providing a buffer against income volatility. The company should focus on enhancing revenue and profitability while managing debt levels to ensure long-term sustainability.
Income Statement
55
Neutral
The income statement reveals challenges, with declining revenue and profitability. The TTM data shows a negative EBIT and net income, indicating operational difficulties. However, the gross profit margin remains relatively stable, suggesting efficiency in managing direct costs. The company needs to address revenue growth and improve its operational performance to enhance profitability.
Balance Sheet
60
Neutral
The balance sheet reflects a moderate financial position with a debt-to-equity ratio of approximately 1.94 in the latest period, indicating a high leverage level. The equity ratio has decreased over time, reflecting potential risks in financial stability. Maintaining a stable stockholders' equity amidst decreasing total assets is a positive sign, yet the company should manage its liabilities carefully to mitigate risk.
Cash Flow
75
Positive
Cash flow analysis shows a strong operating cash flow which exceeds net income, indicating good cash management. The free cash flow remains strong, despite a decrease from previous years, supporting potential reinvestment and debt servicing. The company demonstrates resilience in cash generation even in challenging periods.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue3.91B3.92B3.85B4.16B4.49B4.05B
Gross Profit1.46B1.49B1.04B1.54B1.75B1.58B
EBITDA514.00M588.00M153.00M686.00M775.00M693.00M
Net Income-12.00M51.00M-124.00M-50.00M456.00M267.00M
Balance Sheet
Total Assets5.28B5.61B5.90B6.00B6.59B7.08B
Cash, Cash Equivalents and Short-Term Investments692.00M608.00M619.00M568.00M703.00M1.26B
Total Debt2.40B2.25B2.45B2.29B2.67B3.42B
Total Liabilities3.91B4.14B4.32B4.23B4.49B5.39B
Stockholders Equity1.24B1.32B1.26B1.51B1.75B1.33B
Cash Flow
Free Cash Flow938.00M994.00M93.00M242.00M261.00M214.00M
Operating Cash Flow1.15B1.20B1.24B1.35B1.54B1.51B
Investing Cash Flow-950.00M-1.10B-1.12B-966.00M-1.25B-1.39B
Financing Cash Flow-71.00M-72.00M-44.00M-519.00M-940.00M205.00M

ProSiebenSat.1 Media SE Technical Analysis

Technical Analysis Sentiment
Negative
Last Price1.69
Price Trends
50DMA
2.12
Negative
100DMA
2.08
Negative
200DMA
1.80
Negative
Market Momentum
MACD
-0.15
Positive
RSI
29.97
Positive
STOCH
38.14
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PBSFY, the sentiment is Negative. The current price of 1.69 is below the 20-day moving average (MA) of 1.85, below the 50-day MA of 2.12, and below the 200-day MA of 1.80, indicating a bearish trend. The MACD of -0.15 indicates Positive momentum. The RSI at 29.97 is Positive, neither overbought nor oversold. The STOCH value of 38.14 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PBSFY.

ProSiebenSat.1 Media SE Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
$3.27B7.3114.65%2.46%5.89%14.89%
66
Neutral
$612.84M3.847.06%5.69%7.03%1727.49%
58
Neutral
$370.93M-1.1721.64%3.18%62.89%
57
Neutral
$1.50B32.76-5.90%0.92%-2.19%-184.91%
52
Neutral
$1.34B15.6021.74%6.65%
48
Neutral
$1.59B796.00%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
PBSFY
ProSiebenSat.1 Media SE
1.69
0.09
5.62%
GTN
Gray Television
5.62
0.64
12.85%
TGNA
TEGNA
20.30
5.29
35.24%
IHRT
iHeartMedia
2.86
1.00
53.76%
FUBO
fuboTV
3.90
2.46
170.83%
NMAX
Newsmax Inc. Class B
12.30
-220.70
-94.72%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 09, 2025