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ServiceNow (NOW)
NYSE:NOW
US Market
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ServiceNow (NOW) Renewal Rate

17,157 Followers

Renewal Rate

Tracks the share of customers or contract value that renews subscriptions, indicating retention and revenue durability. High renewal rates mean predictable recurring revenue and satisfied customers; deteriorating renewal rates can foreshadow churn, weakening lifetime value and future growth.
Renewal rates have been exceptionally stable around 98–99% for years, confirming strong customer stickiness and predictable recurring revenue; management’s 98% call-out reinforces that retention underpins the company’s large‑deal and AI upsell momentum. Small 97% blips are transitory and don’t meaningfully weaken RPO visibility, but retention alone won’t offset near‑term margin pressure from hyperscaler/AI consumption and higher sales headcount—future upside depends on converting renewals into higher‑ACV AI deals and price uplift rather than relying on churn improvement.
Date
Renewal Rate
Jun 30, 2026
98.00
Mar 31, 2026
97.00
Dec 31, 2025
98.00
Sep 30, 2025
97.00
Jun 30, 2025
98.00
Mar 31, 2025
98.00
Dec 31, 2024
98.00
Sep 30, 2024
98.00
Jun 30, 2024
99.00
Mar 31, 2024
99.00