Nike stock analysis
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Nike (NKE) Stock Price & Analysis
NKE Stock Chart & Stats
- Day’s Range
- $37.64 - $38.33
- 52-Week Range
- $31.97 - $69.14
- Previous Close
- $37.76
- Volume
- N/A
- Average Volume (3M)
- 26.96M
- Market Cap
- $56.09B
- Enterprise Value
- $60.68B
- Total Cash (Recent Filing)
- $8.37B
- Total Debt (Recent Filing)
- $11.07B
- Price to Earnings (P/E)
- 18.2
- Beta
- 0.96
- Next Earnings
- Dec 17, 2026 (Est.)
- EPS Estimate
- 0.38
- Last Dividend Ex-Date
- Sep 01, 2026
- Dividend Yield
- 4.32%
Bulls Say, Bears Say
Bulls Say
Global Brand And Channel Reach
A portfolio of globally recognized brands combined with wholesale and direct-to-consumer distribution gives Nike broad market access and multiple routes to customers. This model supports brand visibility, geographic diversification, and direct consumer relationships that can remain valuable through the operating reset.
Performance Innovation And Growth
Broad-based Performance growth indicates that Nike retains meaningful product relevance outside weaker lifestyle categories. Continued gains in Running, Football, Training, Basketball and other sports, supported by new footwear innovation, can strengthen the portfolio mix over multiple quarters.
Balance-sheet Resilience
A net cash position and substantial liquidity provide Nike with flexibility to fund product development, marketing, restructuring and shareholder distributions while navigating weaker demand. This financial resilience reduces dependence on external funding during the business transition.
Bears Say
Revenue And EBIT Contraction
Management's forecast points to a prolonged reset rather than a brief quarterly setback. High-single-digit revenue contraction, deeper EBIT pressure and continued reported-revenue headwinds can weaken operating leverage and delay recovery in earnings over the next several quarters.
Greater China Deterioration
Greater China's sharp decline and extended recovery timeline represent a material regional weakness for a global brand. Store, digital and inventory actions may improve market quality eventually, but near-term revenue and profitability pressure can persist across multiple seasons.
Weaker Cash Generation
The substantial drop in operating and free cash flow reduces the internal funding available for reinvestment, dividends and buybacks compared with recent years. Although cash generation remains positive, weaker conversion leaves less cushion if revenue and margins continue to deteriorate.
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Nike Stock Smart Score
Company Description
Nike
NIKE, Inc., through its various subsidiaries, operates as a global enterprise focused on the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessories for all ages and genders. Beyond its primary offerings, the company provides a range of athletic and casual footwear, clothing, and accessories under the notable Jumpman trademark. It also distributes a variety of casual sneakers, apparel, and accessories, featuring well-known brands like Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell. Under the NIKE brand itself, the company supplies a comprehensive line of performance sports gear and accessories, such as bags, socks, sports balls, eyewear, timepieces, digital devices, bats, gloves, and protective equipment. Additionally, NIKE sells various plastic products to other manufacturers. The company also markets sportswear adorned with licensed logos from college and professional sports teams and leagues. Furthermore, it engages in licensing arrangements, allowing unaffiliated parties to manufacture and sell apparel, digital devices, applications, and other sports equipment under NIKE-owned trademarks. Its extensive product catalog reaches consumers globally through diverse channels, including specialized footwear, sporting goods, athletic specialty, department, skate, tennis, and golf stores. Distribution occurs via NIKE's proprietary retail outlets, digital e-commerce platforms, independent distributors, authorized licensees, and sales representatives. Founded in 1964, the company was originally named Blue Ribbon Sports, Inc., before officially becoming NIKE, Inc. in 1971, and maintains its corporate headquarters in Beaverton, Oregon.
- Sector
- Consumercyclical
- Industry
- Apparel - Footwear & Accessories
- CEO
- Elliott J. Hill
- Employees
- 73,000
- Website
- www.nike.com
- Address
- One Bowerman Drive, Beaverton, OR, 97005-6453, US
Nike (NKE) Earnings & Revenues
NKE Earnings Call
Earnings Call SentimentNeutral
The call presented clear operational progress in the Performance portfolio, including broad-based sports growth, product innovation, improved gross margin, expense discipline, a strong balance sheet and a detailed productivity program. However, these positives were outweighed in near-term financial impact by the 4% reported revenue decline, significant Sportswear, Jordan Brand and Greater China weakness, expectations for a high single-digit fiscal 2027 revenue decline, further China deterioration and EBIT pressure. Management expressed confidence in the long-term strategy but acknowledged that the business remains in transition and that the turnaround will take time.
View all NKE earnings summariesNKE Net sales Breakdown
- 41.66% North America
- 26.49% EMEA
- 14.69% Greater China
- 13.10% APAC & LATAM
- 4.14% Other
NKE Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 6 | 5 | 11 |
| Technical Analysis | 4 | 5 | 1 |
| Moving Averages | 2 | 0 | 10 |












