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Dollar-Based Net Retention Rate
How much revenue from existing Cloudflare customers grows or shrinks over time, including upsells, cross-sells, and churn; a high rate means customers are expanding use of security, performance, and Zero Trust products, boosting predictable revenue, while a declining rate signals weaker product adoption or pricing pressure.After a multi‑quarter slide that bottomed in 2024, net retention has staged a clear rebound through 2025 into early 2026, signalling renewed expansion within the installed base driven by larger enterprise deals and a growing cohort of big customers. Management confirms this momentum but warns of quarter‑to‑quarter variability and a mix shift toward lower‑margin developer products; retention gains support durable revenue growth but may be tempered by margin pressure and execution risk from the AI replatform and workforce restructuring.
Date | Dollar-Based Net Retention Rate |
|---|---|
Jun 30, 2026 | 120.00 |
Mar 31, 2026 | 118.00 |
Dec 31, 2025 | 120.00 |
Sep 30, 2025 | 119.00 |
Jun 30, 2025 | 114.00 |
Mar 31, 2025 | 111.00 |
Dec 31, 2024 | 111.00 |
Sep 30, 2024 | 110.00 |
Jun 30, 2024 | 112.00 |
Mar 31, 2024 | 115.00 |