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My Size
(NASDAQ:MYSZ)
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Rating:40Underperform
Price Target:
$0.39
▼(-26.04% Downside)
Action:Downgraded
Date:06/17/26
The score is held down primarily by weak financial fundamentals—large ongoing losses and persistent negative operating/free cash flow—despite some revenue growth and modest leverage. Technicals add further pressure with the stock trading below major moving averages and bearish momentum signals. Valuation is difficult to support given negative earnings and no dividend yield provided.
Positive Factors
SaaS Licensing Business Model
My Size’s core business is licensing measurement and size-recommendation software to retailers under SaaS-style subscriptions. That model supports recurring revenues, scalable unit economics and sticky integrations with e-commerce platforms, improving durable revenue visibility.
Negative Factors
Persistent Cash Burn
Consistent negative operating and free cash flows (~-$5.9M OCF, ~$-6.0M FCF TTM) indicate structural cash burn. The business must rely on external financing or reserves to fund operations, increasing dilution and execution risk unless cash generation reverses.
Read all positive and negative factors
Positive Factors
Negative Factors
SaaS Licensing Business Model
My Size’s core business is licensing measurement and size-recommendation software to retailers under SaaS-style subscriptions. That model supports recurring revenues, scalable unit economics and sticky integrations with e-commerce platforms, improving durable revenue visibility.
Read all positive factors
My Size (MYSZ) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$2.19M
Dividend YieldN/A
Average Volume (3M)435.95K
Price to Earnings (P/E)―
Beta (1Y)0.81
Revenue Growth52.21%
EPS Growth55.51%
CountryUS
Employees13
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)-1.67
Shares Outstanding4,818,164
10 Day Avg. Volume54,532
30 Day Avg. Volume435,951
Financial Highlights & Ratios
PEG Ratio<0.01
Price to Book (P/B)0.46
Price to Sales (P/S)0.25
P/FCF Ratio-0.46
Enterprise Value/Market Cap0.92
Enterprise Value/Revenue0.20
Enterprise Value/Gross Profit0.57
Enterprise Value/Ebitda-0.34
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)-2.7
Revenue Forecast (FY)$13.00M
My Size Business Overview & Revenue Model
Company Description
My Size, Inc., an Israeli company based in Airport City, specializes in developing and marketing mobile measurement technologies. These innovative solutions cater to various sectors, including online fashion and apparel retail, parcel shipping, an...
How the Company Makes Money
My Size generates revenue primarily by licensing or selling its measurement and size-recommendation software solutions to business customers (e.g., retailers, brands, or e-commerce platforms), typically under SaaS-style subscriptions, licensing fe...
My Size Financial Statement Overview
Summary
Income Statement
28
Negative
Balance Sheet
55
Neutral
Cash Flow
20
Very Negative
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 10.28M | 9.36M | 8.26M | 7.00M | 4.46M | 131.00K |
| Gross Profit | 3.52M | 3.00M | 3.32M | 2.73M | 634.00K | 131.00K |
| EBITDA | -5.96M | -5.40M | -3.60M | -5.10M | -7.92M | -10.44M |
| Net Income | -6.27M | -5.85M | -4.00M | -6.38M | -8.31M | -10.52M |
Balance Sheet | ||||||
| Total Assets | 8.49M | 10.20M | 10.06M | 8.99M | 9.73M | 12.56M |
| Cash, Cash Equivalents and Short-Term Investments | 654.00K | 2.30M | 4.88M | 2.19M | 2.10M | 10.67M |
| Total Debt | 1.28M | 1.04M | 276.00K | 694.00K | 998.00K | 611.00K |
| Total Liabilities | 4.53M | 5.05M | 3.15M | 4.26M | 5.19M | 1.70M |
| Stockholders Equity | 3.95M | 5.16M | 6.91M | 4.74M | 4.54M | 10.86M |
Cash Flow | ||||||
| Free Cash Flow | -6.00M | -5.16M | -3.10M | -6.11M | -7.32M | -7.32M |
| Operating Cash Flow | -5.94M | -5.14M | -3.09M | -6.11M | -7.29M | -7.30M |
| Investing Cash Flow | -242.00K | -196.00K | 53.00K | -7.00K | -993.00K | 161.00K |
| Financing Cash Flow | 3.35M | 3.00M | 5.59M | 6.13M | -67.00K | 16.29M |
My Size Technical Analysis
Negative
0.53
Price Trends
0.54
Negative
0.57
Negative
0.80
Negative
Market Momentum
-0.03
Negative
45.01
Neutral
60.80
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MYSZ, the sentiment is Negative. The current price of 0.53 is above the 20-day moving average (MA) of 0.49, below the 50-day MA of 0.54, and below the 200-day MA of 0.80, indicating a bearish trend. The MACD of -0.03 indicates Negative momentum. The RSI at 45.01 is Neutral, neither overbought nor oversold. The STOCH value of 60.80 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for MYSZ.
My Size Risk Analysis
My Size disclosed 57 risk factors in its most recent earnings report. My Size reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
My Size Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
44 Neutral | $7.60M | -0.36 | -157.27% | ― | 166.83% | 90.08% | |
43 Neutral | $1.98M | ― | -1.66% | ― | 28.63% | -63666.67% | |
42 Neutral | $2.29M | -0.19 | -119.03% | ― | ― | ― | |
40 Underperform | $2.19M | -0.27 | -60.58% | ― | 52.21% | 55.51% |
* Technology Sector Average
MYSZ
My Size
0.46
-0.76
-62.70%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.