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Weibo (MX:WBN)
:WBN
Mexico Market
EarningsQ2 2026 Earnings Report

Weibo (WBN) Q2 2026 Earnings Report

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MX:WBN Q2 2026 EPS Results

Actual EPS$6.91
Consensus EPS$6.56
Beat/MissBeat by +$0.35
One Year Ago EPS$9.82

MX:WBN Q2 2026 Revenue Results

Actual Revenue$8.26B
Expected Revenue$8.04B
Beat/MissBeat by +$220.37M
YoY Revenue Growth+1.84%

Earnings Announcement Details

QuarterQ2 2026
Date08/19/2026
TimeBefore Open
Conference CallWednesday, August 19, 2026
MX:WBN Upcoming Earnings
Weibo's next earnings date is estimated for November 5, 2026, based on past reporting schedules.

Q2 2026 Earnings Call Audio

MX:WBN Q2 2026 Earnings Call
0:00 / 0:00

Q2 2026 Earnings Slide Deck

No slide deck is available for this earnings event.

Q2 2026 Earnings Call Summary

Q2 2026
Earnings Call Date:Aug 19, 2026|
% Change Since:
|
Earnings Call Sentiment|Neutral
The call presented a mixed picture: product, AI and video initiatives are driving meaningful engagement and monetization improvements (notably double-digit video growth, strong VAS growth, AI-driven creative gains and healthy cash balances), but advertising—Weibo's largest revenue driver—faces persistent near-term headwinds (ad revenue down YoY, margin compression, rising costs and weak operating cash flow). Management emphasized ongoing investments in AI, creator supply and content marketing to stabilize ad revenue, while warning of continued pressure in H2 due to macro and industry-specific factors.
Company Guidance
Management said they expect advertising revenue to face near-term pressure in H2 as consumer demand recovers slowly and advertiser budgets remain constrained, with particular headwinds in Q3 from tough year‑ago comps (food‑delivery price war) and a smaller World Cup uplift; key Q2 metrics they cited were MAUs 561 million and average DAUs 254 million, total revenue USD 453.8 million (+2% YoY, -4% cc), ad revenue USD 381 million (-1% YoY, -6% cc), VAS revenue USD 72.9 million (+19% YoY, +12% cc), non‑GAAP operating income USD 125.4 million and margin 28% (vs. 36% a year ago), net income USD 102.7 million and diluted EPS $0.38, cash & short‑term investments USD 2.64 billion, operating cash flow USD 15.5 million, capex USD 3.1 million, and total costs USD 328.4 million (+16%); to counter the backdrop they will prioritize higher‑certainty ad opportunities, strengthen content marketing and standardized ad products, lean into AI (eCPM improving YoY/QoQ, AI creatives made up 50% of promoted feed consumption in June and AI‑optimized materials cut negative feedback >30%), and selectively invest in video (video time‑spent grew double‑digit YoY, high‑quality video supply grew double‑digit QoQ, ~10,000 video creators with ~70% retention and creator incentive ROI ~70–100%) while managing investment pace to preserve profitability and financial flexibility.
User Scale and Engagement
MAUs reached 561 million (June 2026) and average DAUs were 254 million; DAUs remained largely flat quarter-over-quarter despite a slight year-over-year decline, with core users showing solid engagement.
Total Revenue Growth
Second quarter net revenues were USD 453.8 million, up 2% year-over-year (down 4% on a constant currency basis).
Value-Added Services (VAS) Expansion
VAS revenue was USD 72.9 million, an increase of 19% year-over-year (12% on a constant currency basis), driven by one-off ticket proceeds from offline activities and growth in membership services.
Non-GAAP Profitability
Non-GAAP operating income was USD 125.4 million with a non-GAAP operating margin of 28%; net income attributable to Weibo was USD 102.7 million (net margin 23%) and diluted EPS was USD 0.38.
Strong Video Consumption Trends
Total time spent on video views grew double-digit year-over-year and average time spent per user on video views increased meaningfully; supply of high-quality video content grew double-digit quarter-over-quarter.
Video Creator Supply & Retention
Video creator base expansion with ~10,000 video creators and roughly 70% retention among those creators; incentives showing ROI in the ~70%–100% range for creator acquisition/production efforts.
AI-Driven Advertising and Creative Gains
AI-generated ad creatives reached 50% consumption share in promoted feed ads (June); AI-optimized materials reduced negative feedback by over 30% versus client originals and eCPM continued to improve year-over-year and quarter-over-quarter.
Healthy Liquidity Position
Cash, cash equivalents and short-term investments totaled USD 2.64 billion as of June 30, 2026, up from USD 2.41 billion at December 31, 2025, supporting financial flexibility.

MX:WBN Earnings History

Report Date
Fiscal Quarter
Forecast / EPS
Last Year's EPS
EPS YoY Change
Press Release
Nov 05, 2026
2026 (Q3)
4.69 / -
7.635―
2026 (Q2)
6.56 / 6.91
9.816-29.63% (-2.91)
2026 (Q1)
6.54 / 6.18
8.18-24.44% (-2.00)
2025 (Q4)
5.74 / 4.54
7.271-37.50% (-2.73)
2025 (Q3)
7.43 / 7.63
9.634-20.75% (-2.00)
2025 (Q2)
7.76 / 9.82
8.72612.50% (+1.09)
2025 (Q1)
6.89 / 8.18
7.4539.76% (+0.73)
2024 (Q4)
7.03 / 7.27
5.63529.03% (+1.64)
2024 (Q3)
7.93 / 9.63
10.362-7.02% (-0.73)
2024 (Q2)
7.65 / 8.73
9.634-9.43% (-0.91)
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed