Wayfair (W) Stock Forecast & Price Target
W Analyst Ratings
Moderate Buy
18Buy9Hold0Sell
Based on 27 analysts giving stock ratings to Wayfair in the past 3 months
W Stock 12 Month Forecast
Average Price Target
MXN 2,399.90▲(28.34% Upside)Based on 27 Wall Street analysts offering 12 month price targets for Wayfair in the last 3 months. The average price target is MXN 2,399.90 with a high forecast of MXN 2,931.56 and a low forecast of MXN 1,804.04. The average price target represents a 28.34% change from the last price of MXN 1,870.00.
Past 12 Months12 Month ForecastJan2026Oct2026
HighMXN 2.93K
AverageMXN 2.4K
LowMXN 1.8K
Highest Price TargetHighestMXN 2,931.56Average Price TargetMXN 2,399.90Lowest Price TargetLowestMXN 1,804.04
Detailed List of Analyst Forecasts
Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
| Price Target | Follow | Article | ||||||
|---|---|---|---|---|---|---|---|---|
| Christopher Horvers | J.P. Morgan | MXN 2,349.01→MXN 2,555.72 | buy | 36.67%Upside | Assigned | 11/02/26 | ||
| Oliver Wintermantel | Evercore ISI | MXN 2,442.97 | buy | 30.64%Upside | Reiterated | 10/30/26 | ||
| David Bellinger | Mizuho Securities | MXN 2,067.13→MXN 2,480.55 | buy | 32.65%Upside | Reiterated | 10/29/26 | ||
| Steven Shemesh | RBC Capital | MXN 1,728.87→MXN 1,804.04 | hold | -3.53%Downside | Assigned | 10/23/26 | ||
| Michael Lasser | UBS | MXN 2,931.56 | buy | 56.77%Upside | Assigned | 10/22/26 | ||
| Bradley Thomas | KeyBanc | ― | hold | ― | Reiterated | 10/21/26 | ||
| Peter Keith | Piper Sandler | MXN 2,499.34→MXN 2,536.93 | buy | 35.66%Upside | Assigned | 10/20/26 | ||
| Zachary Fadem | Wells Fargo | MXN 2,442.97 | buy | 30.64%Upside | Assigned | 10/19/26 | ||
| Nikhil Devnani | Bernstein | MXN 2,349.01 | buy | 25.62%Upside | Reiterated | 10/12/26 | ||
| Colin Sebastian | Robert W. Baird | MXN 2,179.88→MXN 2,198.67 | hold | 17.58%Upside | Reiterated | 10/08/26 | ||
| Youssef Squali | Truist Financial | ― | buy | ― | Reiterated | 09/23/26 | ||
 Unknown AnalystNot Ranked | Rosenblatt Securities | MXN 2,349.01 | buy | 25.62%Upside | Initiated | 08/19/26 | ||
| Ronald Josey | Citi | MXN 1,785.24→MXN 2,499.34 | buy | 33.65%Upside | Reiterated | 08/14/26 | ||
| Unknown AnalystNot Ranked | Oppenheimer | MXN 2,706.05 | buy | 44.71%Upside | Reiterated | 08/11/26 | ||
| John Blackledge | TD Cowen | MXN 1,409.40→MXN 2,067.13 | hold | 10.54%Upside | Assigned | 08/05/26 |
| Price Target | Follow | Article | ||||||
|---|---|---|---|---|---|---|---|---|
| Christopher Horvers | 11/02/26 | MXN 2,349.01→MXN 2,555.72 | buy | 36.67%Upside | Assigned | J.P. Morgan | ||
| Oliver Wintermantel | 10/30/26 | MXN 2,442.97 | buy | 30.64%Upside | Reiterated | Evercore ISI | ||
| David Bellinger | 10/29/26 | MXN 2,067.13→MXN 2,480.55 | buy | 32.65%Upside | Reiterated | Mizuho Securities | ||
| Steven Shemesh | 10/23/26 | MXN 1,728.87→MXN 1,804.04 | hold | -3.53%Downside | Assigned | RBC Capital | ||
| Michael Lasser | 10/22/26 | MXN 2,931.56 | buy | 56.77%Upside | Assigned | UBS | ||
| Bradley Thomas | 10/21/26 | ― | hold | ― | Reiterated | KeyBanc | ||
| Peter Keith | 10/20/26 | MXN 2,499.34→MXN 2,536.93 | buy | 35.66%Upside | Assigned | Piper Sandler | ||
| Zachary Fadem | 10/19/26 | MXN 2,442.97 | buy | 30.64%Upside | Assigned | Wells Fargo | ||
| Nikhil Devnani | 10/12/26 | MXN 2,349.01 | buy | 25.62%Upside | Reiterated | Bernstein | ||
| Colin Sebastian | 10/08/26 | MXN 2,179.88→MXN 2,198.67 | hold | 17.58%Upside | Reiterated | Robert W. Baird | ||
| Youssef Squali | 09/23/26 | ― | buy | ― | Reiterated | Truist Financial | ||
| Unknown AnalystNot Ranked | 08/19/26 | MXN 2,349.01 | buy | 25.62%Upside | Initiated | Rosenblatt Securities | ||
| Ronald Josey | 08/14/26 | MXN 1,785.24→MXN 2,499.34 | buy | 33.65%Upside | Reiterated | Citi | ||
| Unknown AnalystNot Ranked | 08/11/26 | MXN 2,706.05 | buy | 44.71%Upside | Reiterated | Oppenheimer | ||
| John Blackledge | 08/05/26 | MXN 1,409.40→MXN 2,067.13 | hold | 10.54%Upside | Assigned | TD Cowen |
Stocks with the Highest Top Analyst Consensus in the Consumer Cyclical Sector
Best Analysts Covering Wayfair
3 Months
Success Rate19/27 ratings generated profit
70%
Average Return
+4.25%
Copying Zachary Fadem's trades and holding each position for 3 Months would result in 70.37% of your transactions generating a profit, with an average return of +4.25% per trade.
1 Year
Success Rate19/22 ratings generated profit
86%
Average Return
+56.95%
Copying Oliver Wintermantel's trades and holding each position for 1 Year would result in 86.36% of your transactions generating a profit, with an average return of +56.95% per trade.
2 Years
Success Rate21/22 ratings generated profit
95%
Average Return
+91.35%
Copying Oliver Wintermantel's trades and holding each position for 2 Years would result in 95.45% of your transactions generating a profit, with an average return of +91.35% per trade.
W Analyst Recommendation Trends
| Rating | Jun 26 | Jul 26 | Aug 26 | Sep 26 | Oct 26 |
|---|---|---|---|---|---|
| Strong Buy | 10 | 0 | 0 | 0 | 0 |
| Buy | 14 | 27 | 29 | 27 | 12 |
| Hold | 10 | 13 | 12 | 11 | 3 |
| Sell | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 |
| total | 34 | 40 | 41 | 38 | 15 |
In the current month, W has received 12 Buy Ratings, 3 Hold Ratings, and 0 Sell Ratings. W average Analyst price target in the past 3 months is 2,399.90.
W Financial Forecast
HighMXN 18.04
ConsensusMXN 15.00
LowMXN 8.27
W Earnings Forecast
Next quarter’s earnings estimate for W is MXN 15.00 with a range of MXN 8.27 to MXN 18.04. The previous quarter’s EPS was MXN 17.85. Its overall industry beat the EPS estimate 50.54% of the time in the past 12 months.
HighMXN 64.1B
ConsensusMXN 63.5B
LowMXN 62.7B
W Sales Forecast
Next quarter’s sales forecast for W is MXN 63.49B with a range of MXN 62.65B to MXN 64.09B. The previous quarter’s sales results were MXN 66.13B. Its overall industry beat sales estimates 63.11% of the time in the past 12 months.
W Stock Forecast FAQ
What is MX:W’s average 12-month price target, according to analysts?
Based on analyst ratings, Wayfair’s 12-month average price target is Mex$2,399.90.
What is MX:W’s upside potential, based on the analysts’ average price target?
Wayfair has 28.34% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Wayfair a Buy, Sell or Hold?
Wayfair has a consensus rating of Moderate Buy, which is based on 18 buy ratings, 9 hold ratings and 0 sell ratings.
What is Wayfair’s share price target?
The average share price target for Wayfair is Mex$2,399.90. This is based on 27 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is Mex$2,931.56, and the lowest forecast is Mex$1,804.04. The average share price target represents a 28.34% increase from the current price of Mex$1,870.
What do analysts say about Wayfair?
Wayfair’s analyst rating consensus is a Moderate Buy. This is based on the ratings of 27 Wall Street analysts.
How can I buy shares of Wayfair?
To buy shares of MX:W, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.
