Under Armour (UAAC) Stock Price & Analysis
UAAC Stock Chart & Stats
- Day’s Range
- MXN 112.00 - MXN 112.00
- 52-Week Range
- MXN 88.00 - MXN 112.00
- Previous Close
- MXN 112.00
- Volume
- 0
- Average Volume (3M)
- 0
- Market Cap
- MXN 39.29B
- Enterprise Value
- MXN 3.66B
- Total Cash (Recent Filing)
- MXN 395.98M
- Total Debt (Recent Filing)
- MXN 1.38B
- Price to Earnings (P/E)
- ―
- Beta
- 0.07
- Next Earnings
- Nov 06, 2026 (Est.)
- EPS Estimate
- -0.13
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Cost Discipline
Under Armour is demonstrating operating discipline by maintaining full-year profit guidance despite weaker revenue expectations. Cost control, restructuring savings, and lower planned SG&A can support earnings resilience and improve operating leverage over the next several quarters.
SKU Rationalization
Reducing assortment complexity can improve product productivity, inventory efficiency, and full-price sell-through. If execution continues, the SKU program should sharpen product focus and reduce operational friction, creating a more durable foundation for margins and cash generation.
Product Innovation
Several product launches are showing consumer and retail validation, including full-price selling for the Bouncy Tee. A broader innovation pipeline can strengthen brand relevance, improve mix, and help Under Armour rebuild demand beyond cost reductions alone.
Bears Say
Deteriorated Profitability
The shift from prior profitability to a sizable trailing loss indicates that Under Armour’s current earnings base remains fragile. Negative margins and EBITDA reduce internal funding capacity, limit strategic flexibility, and make a sustained recovery dependent on successful execution.
Top-line Contraction
Lowered revenue expectations point to broad demand pressure rather than an isolated quarterly issue. Continued contraction can dilute scale benefits, weaken retailer confidence, and make the company’s restructuring and margin initiatives harder to translate into durable earnings growth.
DTC And E-commerce Weakness
Weakness across both owned stores and e-commerce suggests pressure on Under Armour’s direct customer relationship and digital productivity. Persistent DTC softness can weigh on channel economics, increase promotional reliance, and hinder efficient recovery of brand demand.
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Under Armour Stock Smart Score
Company Description
Under Armour
Under Armour, Inc., together with its affiliates, focuses on the creation, marketing, and distribution of advanced performance clothing, footwear, and accessories for male, female, and younger demographics. The company's apparel selection includes compression, fitted, and loose-fit options. Furthermore, it produces athletic shoes designed for various activities such as running, training, basketball, sports requiring cleats, recovery, and outdoor use. Their accessory range encompasses items like gloves, bags, headwear, and specialized sports masks. Additionally, Under Armour provides digital subscription and advertising services through its MapMyRun and MapMyRide platforms. Its products are primarily marketed under well-known brand names, including UNDER ARMOUR, UA, HEATGEAR, COLDGEAR, HOVR, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA. The company distributes its goods through diverse wholesale channels, such as national and regional sporting goods chains, independent and specialty retailers, department store chains, dedicated Under Armour retail stores, institutional athletic organizations, leagues and teams, and independent distributors. Direct sales to consumers are facilitated through its brand and factory house stores, alongside its e-commerce websites. Under Armour maintains a global presence, operating in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific region, and Latin America. Established in 1996, Under Armour, Inc. has its corporate headquarters in Baltimore, Maryland.
- Sector
- Consumercyclical
- Industry
- Apparel - Manufacturers
- CEO
- Kevin A. Plank
- Employees
- 14,100
- Website
- www.underarmour.com
- Address
- 101 Performance Drive, Baltimore, MD, 21230, US
Under Armour (UAAC) Earnings & Revenues
UAAC Earnings Call
Earnings Call SentimentNeutral
The call portrayed clear operational progress — cost discipline, SKU rationalization, stronger gross margin performance and product wins (e.g., Bouncy Tee) — but also substantive top-line challenges: softer consumer demand, promotional pressures, regional softness in North America and China, and pressure in DTC/e-commerce and footwear. Management preserved full-year profitability guidance through aggressive expense and inventory control and restructuring savings, while lowering revenue expectations. Overall the tone was one of cautious optimism: execution and efficiency gains are evident, but revenue recovery is uncertain and will require converting product credibility into sustained consumer demand.
View all MX:UAAC earnings summariesTechnical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 13 | 0 | 4 |
| Technical Analysis | 4 | 0 | 1 |
| Moving Averages | 9 | 0 | 3 |












