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The Southern Company (MX:SO)
NYSE:SO
Mexico Market
SO
Southern Co
RESEARCH TOOLSreports

Southern Co (SO) Stock Forecast & Price Target

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See the Price Targets and Ratings of:

SO Analyst Ratings

Hold
14Ratings
Hold
4 Buy
8 Hold
2 Sell
Based on 14 analysts giving stock ratings to
Southern
Co
in the past 3 months
TipRanks enables you to focus on the analyst rating consensus of all analysts or only the top performers​ in the past 3 months

SO Stock 12 Month Forecast

Average Price Target

$1,732.03
Based on 14 Wall Street analysts offering 12 month price targets for Southern Co in the last 3 months. The average price target is $1,732.03 with a high forecast of $1,838.43 and a low forecast of $1,383.20. The average price target represents a ― change from the last price of ―.
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Highest Price Target$1,838Average Price Target$1,732Lowest Price Target$1,383
The highest, average, and lowest price target of all analysts. Click on ‘Top Analysts’ to focus on the best performers.

Detailed List of Analyst Forecasts​

Detailed List of Analyst Forecasts​
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
Bank of America Securities Analyst forecast on MX:SO
Paul Cole
Bank of America Securities
Bank of America Securities
$1,733.38→$1,750.88
Hold
―
Reiterated
07/24/26
Southern Company price target raised to $100 from $99 at BofASouthern Company price target raised to $100 from $99 at BofA
KeyBanc Analyst forecast on MX:SO
Sophie Karp
KeyBanc
KeyBanc
$1,383.2
Sell
―
Downgraded
07/23/26
Southern Company downgraded to Underweight from Sector Weight at KeyBancSouthern Company downgraded to Underweight from Sector Weight at KeyBanc
BMO Capital Analyst forecast on MX:SO
James Thalacker
BMO Capital
BMO Capital
$1,838.43→$1,785.9
Buy
―
Assigned
07/22/26
BMO Capital Remains a Buy on Southern Co (SO)
Morgan Stanley Analyst forecast on MX:SO
David Arcaro
Morgan Stanley
Morgan Stanley
$1,558.29→$1,610.81
Sell
―
Assigned
07/22/26
Southern Co (SO) Receives a Sell from Morgan Stanley
Wells Fargo Analyst forecast on MX:SO
Shahriar Pourreza
Wells Fargo
Wells Fargo
$1,733.38
Hold
―
Reiterated
07/21/26
Wells Fargo Reaffirms Their Hold Rating on Southern Co (SO)
RBC Capital Analyst forecast on MX:SO
Stephen D'Ambrisi
RBC Capital
RBC Capital
$1,803.41→$1,768.39
Hold
―
Reiterated
07/17/26
RBC Capital Keeps Their Hold Rating on Southern Co (SO)
J.P. Morgan Analyst forecast on MX:SO
Jeremy Tonet
J.P. Morgan
J.P. Morgan
$1,768.39→$1,820.92
Hold
―
Assigned
07/16/26
Southern Company price target raised to $104 from $101 at JPMorganSouthern Company price target raised to $104 from $101 at JPMorgan
Goldman Sachs Analyst forecast on MX:SO
Carly Davenport
Goldman Sachs
Goldman Sachs
$1,768.39
Hold
―
Reiterated
07/16/26
Goldman Sachs Reaffirms Their Hold Rating on Southern Co (SO)
Barclays Analyst forecast on MX:SO
Nicholas Campanella
Barclays
Barclays
$1,733.38→$1,715.87
Hold
―
Reiterated
06/18/26
Barclays Sticks to Their Hold Rating for Southern Co (SO)
Truist Financial Analyst forecast on MX:SO
Richard Sunderland
Truist Financial
Truist Financial
$1,803.41→$1,750.88
Hold
―
Reiterated
05/29/26
Southern Company price target lowered to $100 from $103 at TruistSouthern Company price target lowered to $100 from $103 at Truist
Argus Research Analyst forecast on MX:SO
Marie Ferguson
Argus Research
Argus Research
$1,768.39
Buy
―
Reiterated
05/04/26
Argus Research Reaffirms Their Buy Rating on Southern Co (SO)
Raymond James Analyst forecast on MX:SO
James Weston
Raymond James
Raymond James
$1,803.41→$1,820.92
Buy
―
Reiterated
05/01/26
Southern Company price target raised to $104 from $103 at Raymond JamesSouthern Company price target raised to $104 from $103 at Raymond James
Mizuho Securities Analyst forecast on MX:SO
Anthony Crowdell
Mizuho Securities
Mizuho Securities
$1,820.92→$1,838.43
Buy
―
Reiterated
05/01/26
Southern Company price target raised to $105 from $104 at MizuhoSouthern Company price target raised to $105 from $104 at Mizuho
BTIG Analyst forecast on MX:SO
Alex Kania
BTIG
BTIG
―
Hold
―
Reiterated
05/01/26
Analysts Conflicted on These Utilities Names: Southern Co (NYSE: SO), Talen Energy Corp (NASDAQ: TLN) and China Resources Gas Group (Other OTC: CRGGF)
Seaport Global Analyst forecast on MX:SO
Angie Storozynski
Seaport Global
Seaport Global
―
Hold
―
Downgraded
04/20/26
Southern Company downgraded to Neutral from Buy at Seaport ResearchSouthern Company downgraded to Neutral from Buy at Seaport Research
Analyst Type
Any
Any
Human Analysts
Ranks
Any
Any
Analyst Rating
Any
Any
Upside/ Downside
Any
Any
Action
Any
Any
Analyst Profile
Expert Firm
Price Target
Position
Upside / Downside
Action
Date
Follow
Article
Bank of America Securities Analyst forecast on MX:SO
Paul Cole
Bank of America Securities
Bank of America Securities
$1,733.38→$1,750.88
Hold
―
Reiterated
07/24/26
Southern Company price target raised to $100 from $99 at BofASouthern Company price target raised to $100 from $99 at BofA
KeyBanc Analyst forecast on MX:SO
Sophie Karp
KeyBanc
KeyBanc
$1,383.2
Sell
―
Downgraded
07/23/26
Southern Company downgraded to Underweight from Sector Weight at KeyBancSouthern Company downgraded to Underweight from Sector Weight at KeyBanc
BMO Capital Analyst forecast on MX:SO
James Thalacker
BMO Capital
BMO Capital
$1,838.43→$1,785.9
Buy
―
Assigned
07/22/26
BMO Capital Remains a Buy on Southern Co (SO)
Morgan Stanley Analyst forecast on MX:SO
David Arcaro
Morgan Stanley
Morgan Stanley
$1,558.29→$1,610.81
Sell
―
Assigned
07/22/26
Southern Co (SO) Receives a Sell from Morgan Stanley
Wells Fargo Analyst forecast on MX:SO
Shahriar Pourreza
Wells Fargo
Wells Fargo
$1,733.38
Hold
―
Reiterated
07/21/26
Wells Fargo Reaffirms Their Hold Rating on Southern Co (SO)
RBC Capital Analyst forecast on MX:SO
Stephen D'Ambrisi
RBC Capital
RBC Capital
$1,803.41→$1,768.39
Hold
―
Reiterated
07/17/26
RBC Capital Keeps Their Hold Rating on Southern Co (SO)
J.P. Morgan Analyst forecast on MX:SO
Jeremy Tonet
J.P. Morgan
J.P. Morgan
$1,768.39→$1,820.92
Hold
―
Assigned
07/16/26
Southern Company price target raised to $104 from $101 at JPMorganSouthern Company price target raised to $104 from $101 at JPMorgan
Goldman Sachs Analyst forecast on MX:SO
Carly Davenport
Goldman Sachs
Goldman Sachs
$1,768.39
Hold
―
Reiterated
07/16/26
Goldman Sachs Reaffirms Their Hold Rating on Southern Co (SO)
Barclays Analyst forecast on MX:SO
Nicholas Campanella
Barclays
Barclays
$1,733.38→$1,715.87
Hold
―
Reiterated
06/18/26
Barclays Sticks to Their Hold Rating for Southern Co (SO)
Truist Financial Analyst forecast on MX:SO
Richard Sunderland
Truist Financial
Truist Financial
$1,803.41→$1,750.88
Hold
―
Reiterated
05/29/26
Southern Company price target lowered to $100 from $103 at TruistSouthern Company price target lowered to $100 from $103 at Truist
Argus Research Analyst forecast on MX:SO
Marie Ferguson
Argus Research
Argus Research
$1,768.39
Buy
―
Reiterated
05/04/26
Argus Research Reaffirms Their Buy Rating on Southern Co (SO)
Raymond James Analyst forecast on MX:SO
James Weston
Raymond James
Raymond James
$1,803.41→$1,820.92
Buy
―
Reiterated
05/01/26
Southern Company price target raised to $104 from $103 at Raymond JamesSouthern Company price target raised to $104 from $103 at Raymond James
Mizuho Securities Analyst forecast on MX:SO
Anthony Crowdell
Mizuho Securities
Mizuho Securities
$1,820.92→$1,838.43
Buy
―
Reiterated
05/01/26
Southern Company price target raised to $105 from $104 at MizuhoSouthern Company price target raised to $105 from $104 at Mizuho
BTIG Analyst forecast on MX:SO
Alex Kania
BTIG
BTIG
―
Hold
―
Reiterated
05/01/26
Analysts Conflicted on These Utilities Names: Southern Co (NYSE: SO), Talen Energy Corp (NASDAQ: TLN) and China Resources Gas Group (Other OTC: CRGGF)
Seaport Global Analyst forecast on MX:SO
Angie Storozynski
Seaport Global
Seaport Global
―
Hold
―
Downgraded
04/20/26
Southern Company downgraded to Neutral from Buy at Seaport ResearchSouthern Company downgraded to Neutral from Buy at Seaport Research
Stocks with the Highest Top Analyst Consensus in the Utilities Sector
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VSTVistra Corp
SWXSouthwest Gas
XELXcel Energy
SRESempra Energy
Find stocks in the Utilities sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Southern Co

3 Months
James ThalackerBMO Capital
Success Rate
10/13 ratings generated profit
77%
Average Return
+2.83%
Copying James Thalacker's trades and holding each position for 3 Months would result in 76.92% of your transactions generating a profit, with an average return of +2.83% per trade.
1 Year
Ryan LevineCiti
Success Rate
8/8 ratings generated profit
100%
Average Return
+14.85%
Copying Ryan Levine's trades and holding each position for 1 Year would result in 100.00% of your transactions generating a profit, with an average return of +14.85% per trade.
2 Years
Anthony CrowdellMizuho Securities
Success Rate
15/15 ratings generated profit
100%
Average Return
+21.82%
Copying Anthony Crowdell's trades and holding each position for 2 Years would result in 100.00% of your transactions generating a profit, with an average return of +21.82% per trade.
The Best Analyst Covering tool allows you to follow the analysts who have the best success rates and average returns on a specific stock. Only analysts that gave a Buy or Sell rating on the stock in the past 12 months are eligible for inclusion in this tool. Follow the analysts of your choice to receive real-time updates when they publish a new rating.

SO Analyst Recommendation Trends

Rating
Mar 26
Apr 26
May 26
Jun 26
Jul 26
Strong Buy
0
0
0
0
0
Buy
5
7
8
5
4
Hold
11
17
16
15
11
Sell
5
4
5
5
6
Strong Sell
0
0
0
0
0
total
21
28
29
25
21
In the current month, SO has received 4 Buy Ratings, 11 Hold Ratings, and 6 Sell Ratings. SO average Analyst price target in the past 3 months is 1,732.03.
Each month's total comprises the sum of three months' worth of ratings.

SO Financial Forecast

SO Earnings Forecast

Next quarter’s earnings estimate for SO is $17.56 with a range of $14.88 to $18.42. The previous quarter’s EPS was $23.11. SO beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 45.45% of the time in the same period. In the last calendar year SO has Performed in-line its overall industry.
Next quarter’s earnings estimate for SO is $17.56 with a range of $14.88 to $18.42. The previous quarter’s EPS was $23.11. SO beat its EPS estimate ― of the time in the past 12 months, while its overall industry beat the EPS estimate 45.45% of the time in the same period. In the last calendar year SO has Performed in-line its overall industry.

SO Sales Forecast

Next quarter’s sales forecast for SO is $126.56B with a range of $118.39B to $132.18B. The previous quarter’s sales results were $147.02B. SO beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 14.29% of the time in the same period. In the last calendar year SO has Performed in-line its overall industry.
Next quarter’s sales forecast for SO is $126.56B with a range of $118.39B to $132.18B. The previous quarter’s sales results were $147.02B. SO beat its sales estimates ― of the time in past 12 months, while its overall industry beat sales estimates 14.29% of the time in the same period. In the last calendar year SO has Performed in-line its overall industry.

SO Stock Forecast FAQ

What is MX:SO’s average 12-month price target, according to analysts?
Based on analyst ratings, The Southern Company’s 12-month average price target is 1,732.03.
    What is MX:SO’s upside potential, based on the analysts’ average price target?
    Currently there's no upside potential for MX:SO, based on the analysts’ average price target.
    Can I see which stocks the top-ranking analysts are rating?
    Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
      How can I follow the stock ratings of top Wall Street analysts?
      Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
        Is The Southern Company a Buy, Sell or Hold?
        The Southern Company has a consensus rating of Hold, which is based on 4 buy ratings, 8 hold ratings and 2 sell ratings.
          What is The Southern Company’s share price target?
          The average share price target for The Southern Company is 1,732.03. This is based on 14 Wall Streets Analysts 12-month price targets, issued in the past 3 months.
          The highest analyst share price target is $1,838.43 ,and the lowest forecast is $1,383.20. The average share price target represents N/A Increase from the current price of N/A.
            What do analysts say about The Southern Company?
            The Southern Company’s analyst rating consensus is a Hold. This is based on the ratings of 14 Wall Streets Analysts.
              How can I buy shares of The Southern Company?
              To buy shares of MX:SO, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.