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Southern Co (SO) Stock Forecast & Price Target

See the Price Targets and Ratings of:All AnalystsTop AnalystsPremium

SO Analyst Ratings

Hold
13Ratings
4Buy7Hold2Sell
Based on 13 analysts giving stock ratings to Southern Co in the past 3 months

SO Stock 12 Month Forecast

MXN 1,756.26▲(8.28% Upside)
Based on 13 Wall Street analysts offering 12 month price targets for Southern Co in the last 3 months. The average price target is MXN 1,756.26 with a high forecast of MXN 1,966.79 and a low forecast of MXN 1,373.04. The average price target represents a 8.28% change from the last price of MXN 1,622.00.
Highest Price TargetMXN 1,966.79Average Price TargetMXN 1,756.26Lowest Price TargetMXN 1,373.04

Detailed List of Analyst Forecasts​

Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
Analyst forecasts for MX:SO
Price TargetFollowArticle
RBC CapitalMXN 1,818.35hold12.11%UpsideReiterated10/26/26
HSBCMXN 1,846.18buy13.82%UpsideInitiated10/22/26
BMO CapitalMXN 1,929.68→MXN 1,818.35buy12.11%UpsideReiterated10/21/26
Morgan StanleyMXN 1,577.14→MXN 1,558.59sell-3.91%DownsideAssigned10/21/26
JefferiesMXN 1,781.24→MXN 1,762.69hold8.67%UpsideReiterated10/20/26
BarclaysMXN 1,874.01→MXN 1,707.02hold5.24%UpsideReiterated10/16/26
Truist FinancialMXN 1,799.80→MXN 1,725.58hold6.39%UpsideReiterated10/15/26
Goldman SachsMXN 1,911.12→MXN 1,874.01hold15.54%UpsideReiterated10/15/26
KeyBancMXN 1,465.81→MXN 1,373.04sell-15.35%DownsideReiterated10/13/26
Bank of America SecuritiesMXN 1,855.46→MXN 1,707.02hold5.24%UpsideReiterated10/13/26
J.P. MorganMXN 1,874.01→MXN 1,744.13hold7.53%UpsideAssigned10/13/26
CitiMXN 2,115.22→MXN 1,929.68buy18.97%UpsideReiterated09/25/26
Mizuho SecuritiesMXN 1,966.79buy21.26%UpsideReiterated08/04/26
Argus Research―buy―Reiterated07/31/26
Wells FargoMXN 1,836.91hold13.25%UpsideReiterated07/30/26
Stocks with the Highest Top Analyst Consensus in the Utilities Sector
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Find stocks in the Utilities sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering Southern Co

3 Months
James Thalacker
James ThalackerBMO Capital
Success Rate11/15 ratings generated profit
73%
Average Return
+2.55%

Copying James Thalacker's trades and holding each position for 3 Months would result in 73.33% of your transactions generating a profit, with an average return of +2.55% per trade.

1 Year
Success Rate8/9 ratings generated profit
89%
Average Return
+13.44%

Copying Ryan Levine's trades and holding each position for 1 Year would result in 88.89% of your transactions generating a profit, with an average return of +13.44% per trade.

2 Years
Success Rate25/28 ratings generated profit
89%
Average Return
+24.52%

Copying Shelby Tucker's trades and holding each position for 2 Years would result in 89.29% of your transactions generating a profit, with an average return of +24.52% per trade.

SO Analyst Recommendation Trends

010203040Oct 25Nov 25Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26
Monthly rating counts for SO
RatingMay 26Jun 26Jul 26Aug 26Sep 26
Strong Buy00000
Buy57786
Hold1413131212
Sell34444
Strong Sell00000
total2224242422

In the current month, SO has received 6 Buy Ratings, 12 Hold Ratings, and 4 Sell Ratings. SO average Analyst price target in the past 3 months is 1,756.26.

SO Financial Forecast

MXN 9MXN 15MXN 21MXN 27MXN 33Q4 2025Q2 2026Q3 2026
HighMXN 32.88
ConsensusMXN 31.97
LowMXN 30.51

SO Earnings Forecast

Next quarter’s earnings estimate for SO is MXN 31.97 with a range of MXN 30.51 to MXN 32.88. The previous quarter’s EPS was MXN 21.11. Its overall industry beat the EPS estimate 60.04% of the time in the past 12 months.

MXN 130.4BMXN 138.4BMXN 146.4BMXN 154.5BMXN 162.5BQ4 2025Q2 2026Q3 2026
HighMXN 163B
ConsensusMXN 156B
LowMXN 148B

SO Sales Forecast

Next quarter’s sales forecast for SO is MXN 156.48B with a range of MXN 148.09B to MXN 162.52B. The previous quarter’s sales results were MXN 130.36B. Its overall industry beat sales estimates 52.69% of the time in the past 12 months.

SO Stock Forecast FAQ

What is MX:SO’s average 12-month price target, according to analysts?
Based on analyst ratings, Southern Co’s 12-month average price target is Mex$1,756.26.
What is MX:SO’s upside potential, based on the analysts’ average price target?
Southern Co has 8.28% upside potential, based on the analysts’ average price target.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is Southern Co a Buy, Sell or Hold?
Southern Co has a consensus rating of Hold, which is based on 4 buy ratings, 7 hold ratings and 2 sell ratings.
What is Southern Co’s share price target?
The average share price target for Southern Co is Mex$1,756.26. This is based on 13 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is Mex$1,966.79, and the lowest forecast is Mex$1,373.04. The average share price target represents a 8.28% increase from the current price of Mex$1,622.
What do analysts say about Southern Co?
Southern Co’s analyst rating consensus is a Hold. This is based on the ratings of 13 Wall Street analysts.
How can I buy shares of Southern Co?
To buy shares of MX:SO, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.