Rollins (ROL) Stock Price & Analysis
ROL Stock Chart & Stats
- Day’s Range
- MXN 650.00 - MXN 655.00
- 52-Week Range
- MXN 530.00 - MXN 1,118.00
- Previous Close
- MXN 560.71
- Volume
- 0
- Average Volume (3M)
- 18
- Market Cap
- MXN 311.37B
- Enterprise Value
- MXN 15.42B
- Total Cash (Recent Filing)
- MXN 129.05M
- Total Debt (Recent Filing)
- MXN 1.13B
- Price to Earnings (P/E)
- 31.8
- Beta
- 0.06
- Next Earnings
- Feb 17, 2027 (Est.)
- EPS Estimate
- 4.73
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- 2.08%
Bulls Say, Bears Say
Bulls Say
Recurring Customer Retention
A growing recurring customer base with strong retention supports predictable revenue and reduces dependence on one-time demand. This model can improve route density, customer lifetime value, and operating visibility while providing a durable foundation for cross-selling termite and ancillary services.
Strong Cash Generation
Free cash flow that closely matches or exceeds earnings indicates strong profit quality and gives Rollins resources to fund acquisitions, dividends, share repurchases, and operational investment. Sustained cash conversion also strengthens resilience when growth or margins face pressure.
Diversified Commercial Growth
Commercial expansion and broad customer coverage diversify Rollins beyond residential lead generation, while pricing supports revenue growth across the portfolio. Relationship-driven channels and recurring service needs can make this mix more durable through changing consumer acquisition conditions.
Bears Say
Residential Acquisition Disruption
Changing search behavior creates a structural customer-acquisition challenge because recommendations vary across platforms, markets, and searches. Until Rollins achieves more consistent visibility and lead conversion, residential growth, marketing efficiency, and the pace of customer additions may remain constrained.
Margin And Cost Pressure
Higher insurance, claims, and fleet expenses are reducing operating leverage and limiting the earnings benefit from revenue growth. Persistent cost pressure could make the targeted incremental margin recovery slower, especially while the company continues investing to repair customer acquisition.
Higher Balance-sheet Leverage
Greater reliance on debt reduces financial flexibility compared with prior periods and makes cash allocation more sensitive to interest rates or weaker operating conditions. Although returns remain strong, higher leverage can constrain acquisition capacity and raise the impact of a prolonged downturn.
Rollins News
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Rollins Stock Smart Score
Company Description
Rollins
Rollins, Inc. operates a network of subsidiaries that specialize in delivering pest and wildlife management solutions to a diverse clientele, encompassing both homeowners and commercial enterprises, throughout the United States and globally. For residential properties, the company offers comprehensive pest control, safeguarding homes from prevalent invaders such as rodents, insects, and other nuisance animals. Furthermore, it devises tailored pest management strategies for various business sectors, including healthcare, foodservice, and logistics. Beyond standard pest solutions, Rollins, Inc. also provides a range of termite defense options, from conventional treatments to baiting systems, alongside other complementary services. The firm serves its customers directly through its own operations as well as through its extensive franchisee network. Established in 1948, Rollins, Inc. maintains its headquarters in Atlanta, Georgia.
- Sector
- Consumercyclical
- Industry
- Specialty Business Services
- CEO
- Jerry E. Gahlhoff Jr.
- Employees
- 21,946
- Website
- www.rollins.com
- Address
- 2170 Piedmont Road, NE, Atlanta, GA, 30324, US
Rollins (ROL) Earnings & Revenues
ROL Company Deck
ROL Earnings Call
Earnings Call SentimentNeutral
The call reflected significant near-term challenges, including weaker residential lead flow, a reduction in full-year organic growth guidance, lower profitability and continued uncertainty from AI-driven changes in customer discovery. These concerns were partly offset by healthy recurring customer trends, strong cash generation, a solid balance sheet, resilient door-to-door and commercial channels, active corrective initiatives and confidence in the long-term growth opportunity. Overall, the positive structural strengths and remediation efforts were balanced by meaningful current operating pressure.
View all MX:ROL earnings summariesROL Net sales Breakdown
- 45.02% Residential
- 33.10% Commercial
- 20.78% Termite completions, bait monitoring, & renewals
- 0.43% Franchise
- 0.68% Other
ROL Stock 12 Month Forecast
Average Price Target
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 10 | 2 | 10 |
| Technical Analysis | 2 | 2 | 6 |
| Moving Averages | 8 | 0 | 4 |
