EarningsQ2 2026 Earnings Report
MX:PLNT Q2 2026 EPS Results
Actual EPS$15.10
Consensus EPS$14.55
Beat/MissBeat by +$0.55
One Year Ago EPS$14.75
MX:PLNT Q2 2026 Revenue Results
Actual Revenue$6.27B
Expected Revenue$6.11B
Beat/MissBeat by +$154.56M
YoY Revenue Growth+7.14%
Earnings Announcement Details
QuarterQ2 2026
Date08/06/2026
TimeBefore Open
Conference CallThursday, August 6, 2026
MX:PLNT Upcoming Earnings
Planet Fitness's next earnings date is estimated for November 10, 2026, based on past reporting schedules.
Q2 2026 Earnings Call Audio
MX:PLNT Q2 2026 Earnings Call
0:00 / 0:00
Q2 2026 Earnings Slide Deck
No slide deck is available for this earnings event.
Q2 2026 Earnings Call Summary
Earnings Call Sentiment|Positive
The call highlighted several concrete operational and financial positives — membership growth (+3.6% YoY), revenue growth (+7% YoY), adjusted EBITDA increase (+3.5%), rising Black Card penetration, continued unit openings, active capital allocation (share repurchases) and product/marketing investments (app redesign, spa modality tests, DCO engine). Offsetting these positives are margin compressions (overall and equipment), higher interest expense and cash drawdown due to buybacks, modest same-club sales improvement with expected sequential moderation, and early-stage marketing and pricing tests that carry execution risk. On balance, achievements and growth levers appear to modestly outweigh the challenges, but the company faces clear near-term margin and execution headwinds that management is actively addressing.Company Guidance
Membership Growth
Finished Q2 with 21.5 million members, up 3.6% year-over-year and flat sequentially to Q1 2026, reflecting initial progress on reigniting sustainable member growth.
Revenue Increase
Total revenue of $365 million in Q2 versus $341 million prior year, a 7% year-over-year increase driven by growth across franchise, corporate club and equipment segments.
Adjusted EBITDA Growth
Adjusted EBITDA increased 3.5% year-over-year to $153 million, demonstrating continued profitability expansion on a dollars basis.
Same-Club Sales Positive
System-wide same-club sales increased 1.7% in Q2 (franchisee and corporate both +1.7%), with the comp driven entirely by rate growth.
Black Card Penetration Rise
Black Card penetration ~68% at quarter end, up ~210 basis points year-over-year, contributing to average rate lift.
Unit Development Momentum
Opened 23 new clubs in Q2 (21 franchise, 2 corporate; five international), and maintained a full-year opening outlook of 180–190 new clubs.
Franchise Revenue Strength
Franchise segment revenue grew ~13% year-over-year, aided by higher royalty revenue, new clubs and an increase in National Advertising Fund (NAF) contributions.
Share Repurchases and EPS Upgrade
Repurchased ~4 million shares in Q2 for $200 million (YTD repurchases $250M), leaving $250M available under the $500M program; company raised view for adjusted net income per diluted share to ~+6% (from ~+4%) due to lower share count.
Product & Member Experience Investments
Launched expanded Black Card spa modality tests (100 clubs), High School Summer Pass (over 12 million workouts to date), Dynamic Creative Optimization engine and redesigned app planned for September to support acquisition and retention.
Capital Recycling/International Execution
Completed sale of ownership stake in Australia franchise to Franchise Equity Partners, demonstrating ability to deploy and recycle capital to accelerate international expansion.
MX:PLNT Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed