EarningsQ2 2026 Earnings Report
MX:JILL Q2 2026 EPS Results
Actual EPS$22.69
Consensus EPS$10.48
Beat/MissBeat by +$12.20
One Year Ago EPS$14.82
MX:JILL Q2 2026 Revenue Results
Actual Revenue$2.83B
Expected Revenue$2.77B
Beat/MissBeat by +$65.35M
YoY Revenue Growth+0.55%
Earnings Announcement Details
QuarterQ2 2026
Date09/09/2026
TimeBefore Open
Conference CallWednesday, September 9, 2026
MX:JILL Upcoming Earnings
JJill's next earnings date is estimated for December 16, 2026, based on past reporting schedules.
Q2 2026 Earnings Call Audio
MX:JILL Q2 2026 Earnings Call
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Q2 2026 Earnings Slide Deck
Q2 2026 Earnings Call Summary
Earnings Call Sentiment|Positive
The call was strongly positive, with second-quarter sales and profitability exceeding expectations, improving customer trends, stronger product execution, raised full-year guidance, and continued investment in marketing, technology, and AI capabilities. The company also reported store sales declines, higher SG&A and fuel surcharge costs, tariff-rate uncertainty, assortment opportunities, and delayed store openings, but these challenges were fewer and less prominent than the reported operational progress and growth initiatives.Company Guidance
Second-Quarter Sales Growth and Sequential Improvement
Second-quarter total company sales were $154.8 million, up 0.5% compared to Q2 2025, and comparable sales also increased 0.5%. Management said results exceeded expectations and represented a significant improvement in trend from the first quarter.
Adjusted EBITDA and Earnings Growth
Adjusted EBITDA was $32.8 million versus $25.6 million in Q2 2025. Excluding $13.3 million in net tariff refunds and approximately $600,000 related to strategic investments and costs, underlying adjusted EBITDA was $20.1 million. Adjusted diluted EPS increased to $1.24 from $0.81.
Direct Channel Growth and Improving Full-Price Performance
Direct sales, representing about 47% of total sales, increased 1.9% compared to Q2 2025. Management reported meaningful improvement in full-price sales performance versus the prior year, while AUR and ATV improved in both stores and the direct channel.
Positive Store Traffic and Customer Engagement
Stores saw positive traffic during the quarter, with teams engaging existing, returning, and new customers through the J.Jill in-store experience.
Gross Profit and Gross Margin Benefit
Gross profit, including the impact of net tariff refunds, was approximately $119 million, up $13.6 million year over year. Gross margin was 76.8%, up approximately 840 basis points versus Q2 2025. Excluding net tariff refunds, gross profit was $105.7 million and gross margin was 68.3%, approximately flat year over year as higher full-price gross margin offset a greater mix of markdown sales.
Product Assortment Strength
Outerwear and accessories showed meaningful strength, with accessories described as a standout category expected to continue scaling into Q3. The Luxe Lounge collection and relaunched denim assortment also delivered encouraging early results.
Denim and Bottoms Relaunch Momentum
Bottoms stabilized in Q2, with success in core items and new leg shapes. The denim relaunch showed customer response to wide-leg, barrel, and other fashion silhouettes, expanding denim's role across more aspects of the customer's lifestyle.
Customer File Stabilization and Acquisition Growth
The total customer file improved from the start of the year and showed signs of stabilization. New-to-brand acquisition accelerated, lapsed-customer reactivation continued to build momentum, and the incoming customer was slightly younger, retaining at a higher rate and spending more than in recent history.
Marketing Effectiveness and Loyalty Progress
Marketing was performing well across channels, driving new-customer acquisition and stronger returns on investment. The SMS subscriber file continued to scale, the catalog delivered improved profitability through disciplined optimization, and loyalty-program members were retaining at a meaningfully higher rate than non-members.
Strategic Use of Tariff Refunds
J.Jill received $13.3 million in net tariff refunds during the quarter and is deploying most of the refunds into strategic initiatives, primarily second-half marketing, demand generation, brand awareness, digital platform improvements, personalization technology, and technology initiatives pulled forward into fiscal 2026.
AI and Technology Investments
The company is increasingly leveraging AI-enabled tools to increase organizational capacity, improve decision-making, and unlock new ways of working. Its AI-enabled merchandise planning and allocation system is on track to begin launching later in 2026, and additional digital and personalization initiatives are expected to deliver benefits earlier in 2027.
Strong Denim Launch Execution
The denim launch generated nearly 1 million impressions in its first three days through an integrated influencer campaign, supported by store fit events, activations, and dedicated website content.
Healthy Cash Flow and Inventory Position
Cash from operations was approximately $46 million, including approximately $19 million related to gross tariff refunds. Excluding refunds, cash from operations was approximately $27 million and free cash flow was approximately $25 million. Inventory ended the quarter down about 5% year over year and was described as being in good shape.
Share Repurchases and Dividend
The company repurchased approximately 100,000 shares for about $1.5 million in Q2, bringing year-to-date repurchases to 168,000 shares for $2.3 million. Since launching the program in Q4 2024, it has repurchased approximately 826,000 shares for $13.2 million, with approximately $11.8 million remaining under the $25 million authorization. J.Jill also paid and approved quarterly dividends of $0.09 per share.
Raised Full-Year Guidance
Full-year adjusted EBITDA guidance is now $75 million-$80 million. Sales are expected to be flat to up 2% versus last year, comp sales are expected to be between down 1% to up 1%, gross margin is expected to increase 100 to 150 basis points versus the prior year, and free cash flow is expected to be approximately $40 million.
Third-Quarter Outlook and Lower Tariff Cost Expectations
Third-quarter adjusted EBITDA is expected to be $20 million-$22 million, with sales up 3%-5%, comps up 1%-3%, and gross margins approximately flat year over year. Second-half tariff costs at current rates are expected to be down approximately $1 million versus prior expectations and down versus last year beginning in the fourth quarter.
Planned Store Expansion
The company expects to open between one and three net new stores this year, including two planned openings in the third quarter. The ending store count was 255 versus 247 at the end of Q2 last year.
MX:JILL Earnings History
The table shows recent earnings report dates and whether the forecast was beat or missed. See the change in forecast and EPS from the previous year.
Beat
Missed