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Paying Users by Platform
Tracks the number of paying users across different platforms, providing insight into user preference and platform-specific growth trends.Tinder payers have steadily contracted, while Hinge has grown consistently into the company’s primary organic growth engine and margin contributor — a structural shift in where Match is getting paying customer momentum. Evergreen & Emerging channels are eroding, signaling conversion or product fatigue that management’s H2 user‑investment budget needs to address. MG Asia shows volatility tied to Azar disruption; management expects Azar and short‑term Tinder UX tests to continue pressuring payers near term, but cost saves and Hinge expansion underpin guidance resilience.
Date | Tinder | Hinge | Evergreen and Emerging | MG Asia | Everyone Everywhere |
|---|---|---|---|---|---|
Jun 30, 2026 | 8.52M | 2.05M | 0.00 | 0.00 | 2.68M |
Mar 31, 2026 | 8.63M | 1.96M | 2.02M | 913.00K | 0.00 |
Dec 31, 2025 | 8.77M | 1.89M | 2.14M | 1.05M | 0.00 |
Sep 30, 2025 | 9.26M | 1.87M | 2.28M | 1.11M | 0.00 |
Jun 30, 2025 | 8.97M | 1.75M | 2.31M | 1.07M | 0.00 |
Mar 31, 2025 | 9.11M | 1.70M | 2.40M | 999.00K | 0.00 |
Dec 31, 2024 | 9.49M | 1.62M | 2.48M | 1.01M | 0.00 |
Sep 30, 2024 | 9.95M | 1.60M | 2.62M | 1.05M | 0.00 |
Jun 30, 2024 | 9.63M | 1.48M | 2.72M | 1.00M | 0.00 |
Mar 31, 2024 | 9.71M | 1.42M | 2.84M | 954.00K | 0.00 |